5th Birthday Campaign: Microsite and Social Media

http://5thbday.usaid.gov/pages/Home.aspx

KMS Project

HIPNet MeetingJune 15, 2012

Knowledge Management Services (KMS) Project

•Woman-owned small business contract •Ceiling: $20,132,000•Period: March 2011-March 2014•COTR: Jeff Evans, SPBO•Alternate COTR: Bob Emery, HIDN•Technical Advisor: Tara Lewing, PRH•Prime: Insight Systems Corporation•Subcontractor: John Snow, Inc.

KMS Contributions to the 5th Birthday Campaign

•Development of microsite on USAID GH Website, •Creation of social media strategy in conjunction with USAID GH and LPA•Collaboration with campaign partners •Implementation of social media strategy•Creation of fast drawing animation •Monitoring and evaluation of results

Website Statistics

58,245: Site Visits46,969: Unique Visitors142,678: Page Views

13,847: Referrals from Twitter6,250: Referrals from Facebook1,046: Referrals from E-cards

Social Media Statistics: Twitter

Total:5,808: Retweets or Mentions since launch117,335,685: Potential Reach2,411: Followers (1167 new this week)215M: impressions of #5thBDay on April 23

Yesterday:1,191 Retweets or Mentions79,277,254 impressions on #5thBDay

Social Media Statistics: Facebook and YouTube

Facebook Page: 775 likes and 132,933 total reach yesterday aloneYouTube Page: 6,536 views