CRUNCH - Best MicroSite(TV Show)
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Best Micro-site(TV Show) CRUNCH on in.com
www.crunch.in.com
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www.crunch.in.com
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• India’s first cross format reality show • Live 24x7 across 30days on in.com • Weekly episodic sow on MTV • Audience seamlessly moved between TV and
internet to engage with and consume the content on offer
Show Concept:
• 10 pairs of contestants were locked up in 10 rooms across 30 days, with no real communication with the outside world.
• After certain intervals of time, every room got ‘crunched’ in size, eventually making the pair live in rooms which were close to a fraction of the size they started with.
• This was broadcast on in.com ‘live’ 24x7, while MTV telecast weekend episodes of the highlights of the action.
CRUNCH
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• Addressed the need for ‘convenience’ and ‘nonstop entertainment’ – Audience could engage with their favorite show at
any point of the day or night
– It was ‘Live 24x7’, thereby providing non-stop entertainment which was not the case with other reality shows on television
– It allowed the user to ‘choose’ to content that one wanted to consume
• Interactive – One could chat with contestants within the show,
something which is difficult to pull off on television
– At any single point in time a number of users could chat with the contestants simultaneously. These interactions raised the level of engagement of the audience with the show.
Why it worked
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Interactive Design
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Special Features
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Special Features
• Video on Demand – One could access any piece of content over and
over again.
– No one was forced to consume content; they consumed whatever they liked, as many times as they wished to, at any point of the day or night.
• Live Voting – One could vote for their favorite contestants ‘live’
on the website
• Social media friendly – One could share their favorite pieces of content
– Comments, likes, tweets were made possible, thus opening up the content to a wider range of audiences
![Page 8: CRUNCH - Best MicroSite(TV Show)](https://reader031.fdocuments.us/reader031/viewer/2022020221/568c4c701a28ab4916a0247e/html5/thumbnails/8.jpg)
Important Dates
Launched On
17th April’2011
Finale
15th May’2011
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Performance
Total Visits
2.17 million
Total Unique Visitors
1.7 million
Total Page Views
7.4 million
Average Time Spent
4:20 minutes
*Source- Google Analytics