2011

MOBILE APPLICATIONM a r k e t & N e w T r e n d s

Nguyễn Xuân Tài

CEO - Naiscorp

“ The Future Of Mobile is

The Future Of Everything ”

Matt Galligan, co-founder of SimpleGeo

The “Start”

World’s Trend• 3G to be awarded in more and more countries

• Less country with mobile subscribes less than population

• Touch & Touch & Touch & Type

• Every brands are making tablets

• Mobile for business (+entertainment)

• The mobile ecosystem

“ The future of online is offline. Tap on a mobile phone, and like magic

a bridge springs up between the interactive world and the real world ”

Cyriac Roeding, co-founder of Shopkick

Vietnam in its own trend

What’s now: Crisis & Crisis

• Financial crisis

• Gold crisis

• Real estate crisis

• Stock market crash

• CPs crisis

2004 2007 2008 2009 2010 20110

20

40

60

80

100

120

140

160

180Mobile Subscribes

Mobile operator marketshare ( a c t i v e u s e r s a s o f e n d - 2 0 1 0 - M I C )

Viettel36%

Vinaphone28%

Mobifone29%

Bee-line0%

VNMobile3%

S-Fone2%

EVNT1%

Devices landscapeSales report as of June 2011 - Gfk

NOKIA, 52.4

SAMSUNG; 15.2

Q-MOBILE; 7.2LG; 4.8

F-MO-

BILE; 4

K-TOUCH; 2.5

MO-BELL; 1.9

MOBIS-TAR; 1.3

APPLE; 1.1

SONY ERIC-SSON;

0.5

MO-TOROLA; 0.1

OTHERS; 6.9

Mobile Applications

• Mobile portals

• Mobile messaging

• Yahoo chat in Mobile

• Offline games

• Online games

• Cards game, Chess,

Farm, etc.

• Mobile social network

• Mobile TV

• Mobile dating

• Mobile News (mobile version

of news sites)

• Horoscope

• Music apps

• Location search

• Much more

Development platforms

• Blackberry• Windows

phone• MeeGo• Brew• Web-OS

• Java• iPhone• Android• Symbian• Qt• Bada• MTK (600M

devices)

Players

• Telcos– Viettel– Mobifone– Vinaphone

• CPs– There were over 250 of them

• Internet start-up companies– This is an era of mobile internet services.

The trends in Vietnam

• More android

• More touch

• More pictures/video <BOOM!>

• More social

• More mysterious

• More interactive

Trends for Developers

• Mobile Marketing

– D2C: “No wireless, No marketing”

• Mobile wallet/payment

• Virtual goods

• Local deals

• Ads supported

business model

1 Minute For Our Imagination

Our Generation

“Dân ta phải biết sử ta,

cái gì không biết thì tra Google”

The Next Generation

“Hey phone, let me ask you a question”Dennis Crowley, co-founder of Foursquare

Mobile Understands, Mobile Knows

“The future of mobile will largely be

defined by the small, creative entrepreneurs and companies that leverage the device capabilities in

new and interesting ways.”

Bob Borchers, general partner at Opus Capital, former Apple marketing executive

Thanks!Naiscorp Information Technology Service Join-Stock Company

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