5 steps to future proof your website
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Transcript of 5 steps to future proof your website
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5 STEPS TO FUTURE PROOF YOUR WEBSITE
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THE TRUTH:
A WEBSITE IS NOT FOR LIFE.
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I KNOW, IT’S SAD
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RAPID TECHNOLOGICAL CHANGE HAS MADE WHAT YOU USE OBSOLETE.
PICKED THE WRONG SYSTEM/SUPPLIER.
BUSINESS HAS CHANGED AND THE WEBSITE NO LONGER DELIVERS THE RIGHT IMPRESSION OR AUDIENCE
WHY?
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I DON’T WANT TO CONTINUALLY REDO MY WEBSITE
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NEITHER DO WE (AND WE DO IT FOR A LIVING).YOU CAN TAKE STEPS TO MINIMISE THE CYCLE.
1. Research and consult.
2. Be mobile.
3. Less is more.
4. Focus on users.
5. Continually invest.
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1. RESEARCH AND CONSULT
If you don’t know where to begin or find it daunting, undertake consultancy. They can help you see light at the end of the tunnel.
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1. RESEARCH AND CONSULTAlways ask for a demo of any Content Management Systems you are considering.
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2. BE MOBILEThis is not a trend.
A responsive site or mobile site is best for users.
Check your analytics for mobile traffic.
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3. LESS IS MORE
Bloated websites create confusion. Always ask:
• Is it really necessary?
• How will it benefit my users?
• Will they actually use it?
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4. FOCUS ON USERS
Remember who will be using the site and ultimately buying from it. Today’s users are time poor and expect simplicity.
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5. CONTINUALLY INVESTA website is not a one-off, static project – it will always be affected by external changes so be prepared for future development.
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A FINAL PLEA
Don’t pick a supplier for your new website on price. If you pay peanuts, you’ll get…
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