Animal-Proof Your Website
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Transcript of Animal-Proof Your Website
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RAVEN TRAINING SESSION
Animal-Proof Your WebsitePresented by Jon Henshaw, Co-Founder of Raven
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Animal-Proof Your Website
I will eat your duplicate low quality content!and then poop it all out on your site.
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Find Duplicate ContentCanonicalize or dump it
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Find Low Traffic ContentDump it, redirect it, rewrite it or NOINDEX it
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Find Irrelevant ContentMake it relevant or dump it
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rel=“author”Build trust, authority and visibility with authorship
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Animal-Proof Your Website
When I eat crappy links, I lose feathers.!When I lose feathers, you lose rankings.
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Research BacklinksFind low authority and trustworthy sites
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Find Toxic LinksUse a service like Link Risk to find toxic links
http://linkrisk.com/
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Disavowing LinksMost sites do not need this
https://www.google.com/webmasters/tools/disavow-links-main
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Anchor Text DiversityWith the exception of brand keywords, keep anchor text diversified
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Quality over QuantityGet trustworthy and authoritative links
Vs.
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Leverage Social MediaMake linkable content and share it like a boss!
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Animal-Proof Your Website
I’m a 1,200 heart beats per minute wreck!that consumes half its body weight each day.!!
And I except nothing less than organic, all!natural content nectar from your site.
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Write Focused ContentWrite for the long-tail and consider related entities
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Animal-Proof Your Website
Semantic DiversityFocus on variations of the same topic and
consider more conversational copy
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Smart, Relevant LinksDo this through outreach, PR, social, email, relationships, etc…
My page about Terrible Twos
Lifestyle
MediaParenting
MommyToddler Behavior
Brand Citation
Parenting Tips
Press Release
Parenting Advice
Parenting Tips
Toddler Behavior
Brand Citation
Parenting Tips
Terrible Twos
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Animal-Proof Your Website
Don’t Forget• Speed
• Engagement
• Structured Data
• Signals
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Animal-Proof Your Website
Q&A