ENTERPRISE MOBILITYMATTHEW DAVID

AGENDA

• Device Usage Today• 5 Key Steps to Leverage Devices

• Management• Mobile Web• Strategy• Implement Solutions• Enterprise

• Story time• What You Should Do

RAPID CHANGE

RAPID CHANGE - TODAY

WHY MOBILITY? WHY NOW?

94%Fortune 500 using iPads

1:3Smartphone owners who have a Tablet

14%All Black Friday

purchases researched via Mobile

66%U.S. Mobile Ownership

25%Mobile Internet

Traffic BEOY

6

DIGITAL DEVICE TRENDSFour “mega-trends” are shaping and defining use of mobility in enterprise today.

Technology Advances• Mobile devices, mobile applications and

enterprise applications have broadened the realm of mobile solutions- Today there are 1B+ Smartphone users- Apple and Android are the hottest handsets- While mobile devices had been used for

email, games, social networking and videos, they are now being used for a range of enterprise apps that are increasing workforce productivity , reducing costs and growing revenues

Consumer Usage• Employees are getting used to having

devices and applications that improve their personal lives and want to use these tools to improve productivity at work

• Consumer technology has blurred the line between mobile work and personal use

Changing Workforce• The evolving workforce is made up of

more tech-savvy individuals, including Gen-X and Millennials, who will self-enable when corporate supported solutions are not provided

• Companies have a hard time keeping up with the mobile devices and applications their employees want to use

MobilityCompetition & Partners

• Influential players in the CPG, AlcoBev, Retail and Distribution industries have adopted mobile capabilities, increasing the table stakes and potential for collaboration- State departments are developing a

range of mobile capabilities, including:- Asset Management- Salesforce Automation- Workforce Management

- Communication- Customer Relationship

Mgmt.

Driving Forces for Mobile

Source: Forrester

EXAMPLE “PEOPLE” – MAJOR INSURER

Business Need

Level of Control

Multiple Devices Single Device

Captive AgentIndependent Agent

Prospective customer

Broker Dealer

WholesalerBenefits Admin

Auto owner

PTO Requestor

Sales Claims AdjustorsTraveling Exec

General Management

Claims Reps

General Info Worker

Home owner

Dental customer

Term life customer

Whole life customer

Source: Forrester’s Forrsights networks and telecommunications survey, Q1 2012

Base: 1,535 mobile technologies and services decision-makers at North American and European companies

(multiple responses accepted)

5 STEP PROGRAM

STEP 1: MANAGEMENT

HOUSEHOLD ELECTRICITY

CLASSIFY DEVICES IN THREE SUPPORT TIERS

Managed devices

Lightly managed devices

Unmanaged devices

Increasing capability, support and liability

MDM (Afaria)All apps, ExclusionsLimited devices

ActiveSync, MAM (Afaria + SUP Seeding) Email, browser, few appsMore devices

Web-onlyFew appsAll devices

Device

AppContent

MDM (e.g., Airwatch, MobileIron, Afaria)

Device virtualization/container

(e.g., VMware,)

App container (e.g., SUP, Good, Marcona)

Document container (built into many)

Ent App Store

File sharing (e.g., Dropbox)

MOBILE MANAGEMENT TRI-FECTA

STEP 2: MOBILE WEB

Burton

Dedicated Address

Wells Fargo

Responsive HTML5

THE MOBILE WEB - YOUR FIRST APP

PERFORMANCE

DISPLAY

Print Quality Imagery

Work with

Viewports

Design with CSS3

Standard

&Retina

TOOLS YOU CAN USE

HTML Frameworks jQuery Mobile Sencha Touch

Design Tools Adobe Edge Reflow

Adobe Dreamweaver Hype Notepad

STEP 3: STRATEGY

21

Mobile is Much More Than

Developing “An App”

APP

DESIGN

PERFORMANCESECURITY

INTEGRATION

STRATEGY

DEVELOPMENT

ANALYTICS

Beyond the App

DEFINE A DIGITAL STRATEGY

Phase 1• Discover

y

Phase 2• Assessm

ent

Phase 3• Gap

Analysis

Phase 4• Synthesi

s

Phase 5• Final

Review

22

Deliverables• Complexity Drivers • Project Roadmap• Technology Deployment• Proposed Technology

Architecture

23

STEP 4: IMPLEMENT

Evolving Design

Behavior and UsagePerformance

SecurityTechnology

Market Climate

Predicted

Actual

v1 v2 v3 v4 Final

Predictive Design Map

Evolving Design Map

Adaptive Agile Development

S

• Settings/Construction: HTML5 based solutions with Microsoft SharePoint 2013 architecture

• Use Case: Off The Shelf Solutions Managed by Microsoft with extensions from 3rd parties• Estimate of Apps Built on the platform: ~40-50% of App Solutions

Off The Shelf/Frameworks

• Toolset: HTML5 based frameworks like jQuery Mobile• Use Case: Lightweight always connected apps that are primarily content based• Estimate of Apps Built on the platform: ~5-10% of App Solutions

Mobile Web

• Toolset: Solutions built the existing Dole Native App rapid deployment solution• Use Case: Apps with simple/moderately complex UI, requires API/Web Service connection

layer• Estimate of Apps Built on the platform: ~20-30% of App Solutions

Hybrid Container

• Toolset: Built with native code tools (Xcode, Eclipse, Visual Studio)• Use Case: Apps with complex UI, Significant performance and speed requirements, full

Offline and Synchronization capabilities, utilizing all device capabilities• Estimate of Apps Built on the platform: ~5-10% of App Solutions

Native

Tools

26

RESULT

10X

STEP 5: DIGITAL ENTERPRISE

5 STEPS

• Management• Mobile Web• Define Strategy• Implementation• Digital Enterprise

ENTERPRISE MOBILITY

Fresh Fruit QA Application

S

Fresh Fruit QA Application

RESULT

10X

DOWNLOADS & DEVICES

BUSINESS VALUE

ENTERPRISEACTION

APPS SYSTEMS

INFORMATION

PAST FUTURE

ACCESSENGAGEMENT

Empower customers, employees, and partners with context-rich apps

and smart products to help them decide and act immediately in time

of need - Geoffrey Moore

A SHIFT FROM MOBILE TO “SYSTEMS OF ENGAGEMENT”

Thank You