5 step brand process for SMEs
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Transcript of 5 step brand process for SMEs
Elements
Analyse and evaluate each element of the brand. If you can take any element out without losing the brand identity, consider it unnecessary.
Positioning
Think about how you want to position your brand in the marketplace: fun, carefree, alternative or serious, mainstream, corporate.
Colour
Own your colours. Think about colouring your brand to be unique.
Stakeholders
Engage with all the stakeholders in the business. Be sure that everyone understands and cares about your brand values.
Culture
Does your brand reflect the culture of your business?
