5 Simple Steps to Conversion · Blogging Tutorials Test Test Test! Use Less Form Fields Use Clear...
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5 Simple Steps to Conversion marketing creations 1. Research your audience 3. Lead Generation Strategy 5. Conversion! 2. Create your Buyer Persona 4. Engagement Strategy Where on Social? Demographics Pain Points Interests Undertaking detailed research of your audience will allow you to position your brand uniquely, know where to find your audience and most of all, address their pain points! How can we help a client if we don’t know what they need? Often overlooked, creating a Buyer Persona is crucial for truly understanding your audience’s needs. Stop and physically imagine how they talk - what terminology do they use? How would they word a sentence if they were searching for your product on Google? This will allow you to ensure that you are using the same search terms for SEO purposes, and can also connect with your audience when you have contact!. Understand what motivates them to buy and what way they will be using your product/service, and target them with a more detailed, audience specific approach. Landing Pages SEO PPC Campaigns Influencer Marketing Guest Posting Social Media Campaigns Email Marketing Social Media Marketing Influencer Reviews Blogging Tutorials Test Test Test! Use Less Form Fields Use Clear CTA Buttons Offer One-Click Signups Less Steps for Consumer to Complete [email protected] www.caseymarketingcreations.com 61% of marketers say growing SEO is a high marketing priority User-generated content has a 4.5% higher conversion rate - Sprout Social - HubSpot
Transcript of 5 Simple Steps to Conversion · Blogging Tutorials Test Test Test! Use Less Form Fields Use Clear...
5 Simple Steps to Conversion
marketing creations
1. Research your audience
3. Lead GenerationStrategy
5. Conversion!
2.Create yourBuyer Persona
4.EngagementStrategy
Where on Social?
Demographics
Pain Points
Interests
Undertaking detailed research of your audience will allow you to position your brand uniquely, know where to find your audience and most of all, address their pain points!
How can we help a client if we don’t know what they need?
Often overlooked, creating a Buyer Persona is crucial for truly understanding your audience’s needs.
Stop and physically imagine how they talk - what terminology do they use? How would they word a sentence if they were searching for your product on Google?
This will allow you to ensure that you are using the same search terms for SEO purposes, and can also connect with your audience when you have contact!.
Understand what motivates them to buy and what way they will be using your product/service, and target them with a more detailed, audience specific approach.
Landing Pages
SEO
PPC Campaigns
Influencer Marketing
Guest Posting
Social Media Campaigns
Email Marketing
Social Media Marketing
Influencer Reviews
Blogging
Tutorials
Test Test Test!
Use Less Form Fields
Use Clear CTA Buttons
Offer One-Click Signups
Less Steps for Consumer to Complete
sophie@caseymarketingcreations.comwww.caseymarketingcreations.com
61% of marketers say growing SEO is a
high marketing priority
User-generated content has a
4.5% higher conversion
rate- Sprout Social
- HubSpot
