Drive Less Challenge Next Steps

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MENLO PARK MENLO PARK DRIVE LESS CHALLENGE DRIVE LESS CHALLENGE Menlo Park Green Ribbon Citizens’ Committee Adina Levin

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Drive Less Challenge Next Steps

Transcript of Drive Less Challenge Next Steps

Page 1: Drive Less Challenge Next Steps

MENLO PARK MENLO PARK DRIVE LESS CHALLENGEDRIVE LESS CHALLENGE

Menlo Park Green Ribbon Citizens’ CommitteeAdina Levin

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Drive Less Challenge

Goal: friendly social competition to reduce greenhouse gas emissions

2009 Pilot - experiment at a local scale

2010 Expansion - scale to multiple communities, more deeply per community

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In 2005, the community of Menlo Park emitted approximately 491,054 metric tons of CO2e• 45.8% from vehicles on roads and highways• 30.1% from energy use in commercial and

industrial buildings• 11.4% from energy use in residences• 8.5% from the closed Marsh Road Landfill• 3.6% from solid waste generated by Menlo

Park homes and businesses• 0.4% from municipal government operations

Single biggest source of carbon emissions…

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Community incentives

Role models & norms

School, work Neighborhoods Faith communities Community

sponsorship Shop locally

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Friendly social competition… Participate with school, work, neighborhood, faith

community 1 week after earth day, go online and log your trips

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Getting kids engaged… Oak Knoll School - 28 participants, 143 trips Out of bike rack space

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City role model All 5 city council members City employees - 8 participants, 41 trips The mayor and the bus rack

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Neighborhoods & Faith Communities

Willows - 8 participants, 95 trips

Congregation Etz Chaim - 5 participants, 44 trips

Lighting the way

Image source: http://www.flickr.com/photos/videolux/3007141810/

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Local business sponsorsLocal business sponsors

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Overall Results

Over 120 participants Nearly 500 green trips Over 5000 green miles Equivalent of 17 cars off the road If everyone did this… 15-20% of

transportation emissions

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Next steps - improve and scale

Scale - deeper into Menlo Park, broader to neighboring communities

Go from 120 participants to 2400 participants Involve 3 other communities in Bay Area (targets

Palo Alto, Mountain View, Burlingame, Los Altos, Redwood City)

20K green trips, 200K green miles Grant sponsorship to fund scale (targets:

commute.org, Sustainable SV or SM, etc.)

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Next steps - improve & scale

Version 1 - minimal cost• SurveyMonkey to log trips & calculate results

Logging was awkward Results only at end Couldn’t see others

• Volunteer website to share stories, list sponsors

Not integrated with logging app Not social

• Community outreach narrow• Menlo Park focus with some neighboring

communities

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How to improve

Easier to use, more responsive• More responsive trip logging• Immediate results - more feedback,

more fun Better social networking

• Visibly participate with social groups• Reach out through Facebook, Twitter

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How to improve

Deeper community outreach• Deeper outreach to schools, workplaces• Templates for easier volunteering

Additional communities• Toolkit to adopt per community• Needs local team & outreach

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Requirements: Interactive

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Organization

Chair and coordinating committee How to: toolkit Roles per city

• Publicity - press and social media• Community outreach (schools,

workplace, neighborhoods, faith)• Sponsorship - prizes, financial support

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Questions?

Adina Levin [email protected] drivelesschallenge.com