5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for...

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Welcome to today’s webinar: “5 Secrets to Successful Prospecting Over the Phone in 2012” Visit our Website: www.MrInsideSales.com Email: [email protected]

description

If you have to prospect over the phone to either set appointments or qualify prospects, then I don’t have to tell you how hard it can be. With gatekeepers, brush offs, stalls and all your competition also calling, it can get hard to even pick up the phone sometimes! The good news is that once you attend this FREE Webinar and learn these 5 Secrets of Successful Prospecting, everything will change for you! Join Mike Brooks, Mr. Inside Sales, for this Webinar Event that will have a huge impact on your sales in 2012! In this powerful NEW Webinar, you’ll learn: * How to Get Through to Decision Makers * The Most Effective Opening to Use * How to Instantly Build Rapport * How to Handle Common Brush Off Objections * The Importance of Getting a Commitment Presented by Mike Brooks, founder and principle of Mr. Inside Sales, a Los Angeles based inside sales consulting and training firm, and author of the award winning books on inside sales: "The Real Secrets of the Top 20%", and his new book, "The Ultimate Book of Phone Scripts".

Transcript of 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for...

Page 1: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

Welcome to today’s webinar:

“5 Secrets to Successful

Prospecting Over the Phone

in 2012”

Visit our Website: www.MrInsideSales.com

Email: [email protected]

Page 2: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

Ask your questions via Twitter

Tweet: @datadotcom #jigsawcontacts

Or in the Question’s box on your screen

Page 3: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

What You’ll Learn Today:

Cold Calling Best Practices

• How to get through to the decision

maker

• Use the most effective opening

• Build Instant Rapport

• Overcome Initial Resistance

• Get a commitment

Page 4: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

Generating Qualified

Leads and Appointments

• Marketing Activities

• Referrals

• Networking/Web 2.0

• Cold Calling

Page 5: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

Cold Calling is the ONLY Lead

Generation Activity Directly

Under Your Control

Page 6: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

Now Let’s Look at Five

Prospecting Best Practices

• How to get through to the decision

maker

• Use the most effective opening

• Build Instant Rapport

• Overcome Initial Resistance

• Get a commitment

Page 7: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

How to Get Past the Gatekeeper:

“Hi, could you please connect me with_________, please?”

“Can I tell them who is calling?”

You respond with:

“Yes, please, please tell him _______ _______ with the

(your company) is holding please.”

Page 8: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

Don’t Open Your Calls This Way:

Nothing identifies you as a salesperson

more than:

“How are you today?”

Page 9: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

Instead, Use the Right Opening

• “How’s your Thursday going?”

• “Is it raining there, too?”

• “Can you hear me OK?”

Page 10: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

How to Build Instant Rapport

“________, we haven’t spoken yet….

“I got your name from…..

“And briefly, I just wanted to see if what we provide might be able to help you (whatever your product or service does…)”

Now ask a quick qualifying question

Page 11: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

The One Response to Handle Initial

Resistance

This one response will work when you get:

“I’m not interested” or,

“We already have a company”

Page 12: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

The One Response to Handle Initial

Resistance

“ I understand ________, and I’m not calling to sell you anything today. Rather,

I’m here to see if there might be a fit between our two companies and if there is,

then to offer you an additional resource you might be able to use later on.

Let me ask you…”

“If I could show you a way…”

“What would it mean to you if you could….”

“How important is it for you to…”

Page 13: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

Just Send Me Your Information

“I’d be happy to email you our information.

(Prospect’s name) I have a 64 page PDF file that I

can email you, but do you mind if I ask you just a

couple of quick questions so I can only send you

that part that you’d be most interested in?”

Page 14: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

Get a Commitment for

the Next Call

• Get an appointment or date for your next

contact.

• Decide what’s going to happen before then.

• What has your prospect committed to doing

before that next call?

Page 15: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

Successful Prospecting is

Made Up of:

• Being Prepared in Advance

• Using Proven Scripted responses

• Practicing Perfection on each call

And here’s how you can do that in every area of your sales presentations!

Page 16: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

Just $149 and You Get ALL This:

Webinar Special: • CD #1: The 80/20 Rule In Sales:

• Why do 20% of Sales Reps make 80% of the sales and income?

• How I turned my sales career around and catapulted myself into the Top 20%

• 5 Rules of Top 20% performance and what YOU can begin doing TODAY

• Pre-Call Preparation

• The importance of scripts

• CD #2: Cold Calling Success

• How to handle Reflex Objections

• How to eliminate screening FOREVER!

• The real definition of a Qualified Lead

• How to avoid rejection

• How to handle incoming leads

• Avoiding call reluctance

• How to use Voice Mail and Email to your advantage

• And Much, Much More!!

http://www.mrinsidesales.com/cold.htm

CD #3: Closing Sales Like the Top 20%

Overcoming initial resistance

One technique that can instantly get the deal

The power of trial closes

Don’t answer objections, isolate them!

5 ways to stop talking past the close

How to use the take away close

And Much, Much More!!

5-CD’s to Double Your Income

Selling Over the Phone - $249 Value

Page 17: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

This is the Complete System!

Limited Time Offer – Just 25 Sets Available

• CD #4: How To Handle The Top Ten

Objections

• Learn scripted responses to the objections that are blowing you out of the water!

• “The price is too high”

• “I need to talk to ______”

• “I need to think about it”

• “I already have a supplier…”

• And Much More!

• CD #5: Taking It To The Next Level

• How to move into the Top 1% of the Top 20%!

• How to build a team of support people

• How to be in the closing arena all the time!

• Learn how to Expect Success

• How to develop a Winning Attitude

• The Power of Self Talk

• And Much, Much More!

• JUST $149 For Both! ($300 Value!)

AND “The Complete Guide Cold Calling” eBook - $29.99 value

http://www.mrinsidesales.com/cold.htm

Page 18: 5 Secrets to Successful Prospecting Over the Phone in 2012 by Mike Brooks (Mr. Inside Sales) for @datadotcom

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