PRESENTATIONTIPS

5

TO BEATYOUR

COMPETITION

Accordingto the small

business administration, venture capitalists reject

of pitchesthey hear

99%

THIS CANBE FOR

MANYREASONS

Mismatched market opportunity

Often other competition lookingfor the same startup funds

Lack of interest

THIS PUTS EVEN MORE PRESSUREON YOU TO GETYOUR PRESENTATION

JUST RIGHT &ARTICULATE YOUR

COMPANY’S VALUEIN JUST A FEW SHORT

MINUTES

HEREARE 5

PRESENTATIONTIPS TO BEAT

YOUR

COMPETITION

1 KNOW YOURAUDIENCE

You may already know who your prospective

customers are and why they would be

interested in your service or product, but a VC audience

is very different

A VC

Wants to knowIF YOUR COMPANY

WILL ADD VALUETO THEIR

AUDIENCE

PORTFOLIO

SO, BE SURETO KNOW THESPECIFIC VCYOU’LL BE PRESENTING TO

LEARN

ABOUT

Funding track record & Personal goals

AS MUCH

THEIR

AS YOU CAN

DON’T WASTE2TIME

You may only have 10 minutes to present

your case and you don’t want to spend the

entire time clarifying any confusion regarding

your deck layout

THROUGHTHINK

YOUR PITCHBEFORE

CREATING YOUR DECKto avoid anyconfusion

THE RIGHT IMAGERYCAN HELP YOU SAVE TIME BY

saying in seconds WHAT WOULDHAVE TAKEN YOU MINUTES TO VERBALLY CONVEY

SIMPLIFY YOUR3MESSAGE

No matter how complex your

product or service might be,

you’ve got to simplify your

message

COME UP WITH ONE POWERFUL

OPENINGSENTENCE THAT

YOU’LL USETO START YOURPRESENTATION

This sentence should encapsulate who you are, what

your product is, and why it’s useful to

the masses

RememberVCS HEAR NUMEROUS PRESENTATIONS ON ANYGIVEN DAY AND IT’S HARD FOR THEM TO REMEMBER EVERY FOUNDING TEAM

Help your team be memorable by simplifying

your message

DEMONSTRATE A4STRONG PRODUCTMARKET FITIn order to hand over large sums of cash,

VCs have to feel confident a company has the potential to

grow and thrive

THE BESTWAY TO INSTILLTHIS CONFIDENCE?

DEMONSTRATE ASTRONG PRODUCT

MARKET FIT BYCOMMUNICATING

2 IMPORTANT THINGS1 The problem your

product is solving

2 why your company is in the best position to do it

WHILE THE

climate of the

ALL VCS CARE ABOUT IS YOUR POSITION IN IT

market matters

TELL YOUR5STORY

At the end of the day, VCs are people and they

not just companieswant to invest in people

BE SURETO TELLyour own

DURING

story

YOURPRESENTATION

Starting a company is one of the most exciting things you may ever do

BUT ALONG WITH THATEXITEMENT COMESTHE REALITY OF

acquiring the funds TO GET IT OFFTHE GROUND