5 Marketing Trends That Could Grow Your Business

Presented by interlinkONE and Grow Socially

Who Am I@JasonPinto

CMO,

interlinkONE

The BusinessGrow Socially, Inc –

Support Services Online Marketing/Social

Media http://GrowSocially.com

interlinkONE – Software (SaaS) Enterprise Marketing

Management Software http://interlinkONE.com

Happy Anniversary 15 Years!

Webinar OverviewQR CodesSocial NetworkingEmail StrategiesMobile CommerceNFC

Photo Credit: http://www.flickr.com/photos/svenwerk/369136782/sizes/m/in/photostream/

A Gift for the Best Question(s)Submit a question

during the webinar…

… and you may win a copy of John Foley’s book.

http://NewPathToProfit.com

QR CodesAre you scanning?

Making Print (& this Screen) Interactive

Why QR Codes?

http://blog.nielsen.com/nielsenwire/?p=28790

July 2011 Statistics

58% of Americans between the ages of 25 and 34 now own a smartphone.

68% of smartphone owners access the internet/email on their handheld daily. Source: http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android

USPS Barcode Promotion

Did it Work?Quote from 9/1: “Nearly one third of all

Standard Mail in the past two months contained a QR code”

Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/

Knowledge is Spreading“Almost half of all smartphones have

downloaded an app capable of scanning a QR code”

Source: InternetRetailer.com: http://ilnk.me/9c89

Case Study: CustomXM

How Can You Capitalize on This Trend?

Follow Best Practices…

Shorten the URL!

Provide Clear Directions

Mobilize Your Content

Ask – What Would Make You Scan?Provide Directions / MapClick-to-Call or Click-to-SMSTo Easily Learn Important DetailsTo Opt-In for More Information

Track, Measure, Test

Social Networking

Overall Usage Among Internet Users

http://www.pewinternet.org/~/media//Files/Reports/2011/PIP-SNS-Update-2011.pdf

Facebook Growth: 2010-2011

Source: http://www.huffingtonpost.com/2011/09/01/growth-social-media-infographic_n_945256.html

Need to get more out of Facebook?Pay attention to EdgeRank / News Feed

Optimization• Post a wide-variety of content

• Engage with Fans

• Create “Like-worthy”posts

Google+

Google+ HighlightsSpeak longer than 140 characters

Engagement seems to be higher than other channels

Tightly Integrated:

Google+ Highlights: Circles

Google+… Need an Invite?

http://ilnk.me/GPlus

Spreading the News

http://searchenginewatch.com/article/2106140/Adding-a-Twitter-Share-Button-Adds-7x-More-Exposure-Report

Email Strategies

Mobile Device Consumption

http://mashable.com/2011/08/09/mobile-workers-infographic/

Smashing Magazine Quote, 8/11“One in five emails are now opened on a mobile device.”

Source: http://coding.smashingmagazine.com/2011/08/18/from-monitor-to-mobile-optimizing-email-newsletters-with-css/

What does that mean to you?Start

monitoring email/web traffic across device

Possible HTML/CSS Changes Needed

Analyzing Reports

Reaching the Mobile Email ConsumerTest out sending emails at different days and

times: Early morning, evening, weekends.

Focus on getting the Subject Line right! Use A/B tests.

Ensure the images will load as quickly as possible.

Generating Personalized EMailsName Interest Status $$ Spent Yearly

John Smith Food Silver 5K

Michelle Jones Card Games Gold 20K

Frank Stafford Shows Platinum 50K

Mobile Commerce

Mobile PaymentsStart with a cup of Coffee!

•Get a Starbucks Gift Card

•Download the Starbucks Mobile Card app

•Input your Gift Card #...

It’s Spreading. And Easy -Purchase Gift Card

-Install App

-Enter Gift Card #

-Pay with your Phone!

Mobile Commerce

Want to try it?

Visit Booth 3661 & 3662 at Graph Expo!

Near Field Communications (NFC)

“Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.

Source: http://en.wikipedia.org/wiki/Near_field_communication

What Do You NeedAn NFC-enabled phone:

Nokia one of leaders.

Still need: greater adoption by hardware in US

How NFC Can Be UsedFile Sharing: Tap one NFC device to another

to instantly share a contact, photo, song, application, video, or link.

Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes.

Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.

Application: Museum of London

http://ilnk.me/NFCLondon

Application: In the Store!Tap phone against screen to:

•Sign up for specials & alerts

•Access recipes & videos

How to Stay on Top of NFC

http://NFCTimes.com

http://NFCWorld.com

Wrapping Up

Want to learn more?Graph Expo, Marketing Pavilion

- Visit Booth #3661 & Booth #3662

Not Going to Graph Expo?http://interlinkONE.comhttp://GrowSocially.comhttp://Twitter.com/JasonPinto

Also, find us on Facebook, Twitter, YouTube, and more.

Thank You!Any Questions?

Any Winners?