5 ESSENTIAL CRITERIATO TARGET THE IDEAL CLIENTS

Kamran Malik

OBJECTIVETo be physically, emotionally & financially better off

AGENDA

• Discuss 5 criteria to target the ideal prospects

• Hands on exercise• Assess previous, present and future prospects on the five

targeting criteria

• What now?• How do you approach your ideal prospects?

• Multiple streams of leads

• How to get their attention?

• Example of an actual campaign

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Knowing what to look for could

… SAVE THE DAY

DO YOU KNOW…What to look for when pursuing prospects?

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THE 5 CRITERIA

1. HIGH TRANSACTION VALUE

Minimum $500 per transaction

Low cost, high volume

Multiple location

2. PROOF OF VALUING EXPOSURE/ADVERTISING

How are they currently advertising?

Traditional Digital Both

3. IDENTIFIABLE PAIN OR CHALLENGE

4. AFFINITY/KNOWLEDGE OF AN INDUSTRY OR NICHE

5. ACCESS TO PRIMARY DECISION MAKER• Within two steps

PUTTING IT INTO PRACTICEExercise

Giv

e m

e 3

exa

mp

les

in e

ac

h c

ate

go

ry

Acme Inc. x x

OUTCOMES

Time Budget Effort Energy

WHAT NOW?The Approach

MAKE YOUR PRESENCE KNOWN

FROM INVISIBLE TO

MULTIPLE STREAMS OF LEADS

Will you

marry me?

BUYING HABITS HAVE CHANGED

Sales statistics

• 48% OF SALES

MARKETING CAMPAIGN EXAMPLE

Wrap up

Multiple streams of leads

Multiple impressions

Become known like a rock star

The riches are in the niches

My WageI bargained with Life for a Penny,

And Life would pay no more,

However I begged at evening

When I counted my scanty store.

For Life is a just an employer,

He give you what you ask,

But once you have set the wages,

Why, you must bear the task.

I worked for a menial’s hire, Only to learn, dismayed,

That any wage I had asked of Life,

Life would have willingly paid.

- Jessie B. Rittenhouse

THANK YOU