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5 Critical 2013 Trends Driving the 3rd Platform for IT Management

Third Platform for IT Management

• Cloud computing as the Third Platform (for IT)• Concept originated by IDC and defined as a platform:

“Built on mobile devices and apps, cloud services, mobile broadband networks, Big Data analytics, and social technologies.”

• Spending trends are staggering:“By 2020, when the ICT [Information and Communications Technology] industry generates $5 trillion in spending, over $1.3 trillion more than it does today, 40% of the industry's revenue and — incredibly — 98% of its growth will be driven by 3rd Platform technologies that today represent just 22% of ICT spending.”

• Reference: http://www.idc.com/research/Predictions13/downloadable/238044.pdf

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Evolution to the 3rd Platform

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Third Platform of IT Evolution, Source IDC http://idc-cema.com/eng/consulting/technologies http://copperegg.com/

IDC's first platform consisted of classic mainframes and terminal servers

The second platform was based on the more familiar client-server model and the PC generation of systems and software.

The third platform is built on mobile devices and apps, cloud services, mobile broadband networks, Big Data analytics, and social technologies

#1 New IT Platform, New IT Management Platform

• Key points• “By 2020, 40% of the industry's revenue and 98% of its growth

will be driven by 3rd Platform technologies that today represent just 22% of ICT spending.”

• Key 2013 trends and events will focus on “mobility, cloud services, social technologies, and Big Data, as well as the emerging high-value industry solutions built on top of them...”

• IT Management Impact #1: • 1st platform: mainframe management tools from CA, IBM

Netview, and BMC dominated landscape – used mainframe-centric technologies to manage mainframe environments

• 2nd platform: IBM Tivoli, BMC Patrol, and a range of Microsoft tools defined managed client server technologies with distributed technologies

• 3rd platform: the IT management platforms that natively embrace mobility, cloud, social, and Big Data, versus bolting on or extending legacy 1st and 2nd platform technologies will emerge as the de facto solutions

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#2 SaaS and Cloud Servers Dominate

• Key points• SaaS will become a de facto choice in next 3 years as “SaaS

vendors will grab one or more of the top share positions — in over half of the major application software markets”

• “Traditional" IT suppliers will need to get more "cloud DNA" into their organizations and to accelerate the growth of their cloud services platforms and customer bases.”

• Not surprisingly, “Amazon —the largest cloud SP — will become a top 2 or 3 "server (virtual machines)" vendor by 2016.”

• IT Management Impact #2: • Customers are using a SaaS-first approach to software and IT

management is now available via a SaaS approach• Managing cloud servers is different than managing on-premise

servers - AWS instances are ephemeral, shared, and require a fail-fast and often approach versus never-fail models of 1st and 2nd gen tools

• Customers will gravitate to SaaS tools that understand how to manage cloud servers in the context of their overall application performance management needs.

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#3 End Point Explosion: Scale, Scale, Scale

• Key points• Mobile device will dominate online, says IDC “over the next four

years, the number of people accessing the Internet through PCs will shrink by 15 million as the number of mobile users increases by 91 million.”

• Furthermore, “in 2015, there will be more U.S. consumers accessing the Internet through mobile devices than through PCs.”

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• IT Management Impact #3: • SaaS platforms must support volume and

velocity required for this accelerating explosion of end points

• SaaS platforms must be architected for high inbound data volumes, massive writes, high-performance analytics, streaming visibility, and high availability with worldwide reach.

• Not the core competency of legacy IT management software vendors and is a must-have element for going forward success

#4 Midsize Markets Lead the Way to Cloud

• Key points• Midsize enterprises will become the cloud

adoption driver as: “Two-thirds of United States–based midsize firms will use cloud services in 2013, compared with just half in 2012”

• The breadth of the mid-market drives scalability “as an essential element for success in the 3rd Platform, and capturing the business of small and medium-sized businesses will be key to achieving scale.”

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• IT Management Impact #4: • The design point characteristics for mid-market customers are quite

varied. • Some of our largest customers by server count are in the mid-market

while there are thousands of smaller server count accounts, too, that we must design for.

• Scalability had to be designed in from the beginning and must support many user scenarios

• Includes customers that scale up to 100’s of cloud servers immediately, those that auto-scale daily, and those starting up

Image courtesy of cloudscaling.com

#5 Line of Business Drive Cloud Investments

• Key points• LOBs become the BMOCs as line-of-business (LOB) executives

become “IT decision makers: By 2016, 80% of new IT investments will directly involve LOB executives, with LOBs taking the lead decision-maker role in half or more of those investments.”

• The agility of the LOB “will dramatically shift who the IT buyer is.”

• “IT vendors need to become more adept at building offerings for LOB executives and at establishing messages for, and relationships with, these increasingly influential IT buyers.”

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• IT Management Impact #5: • In larger organizations, greenfield,

new LOB projects are heading directly to the cloud

• Hosting outside of the datacenter and very often managing their operations independently, too.

• Business units are much more open to subscription-based SaaS services, opex vs. capex spending, and agile, devops organization principles.

Image courtesy of instantdocumentmanagement.com

How Do I Get Started?1. Create a CopperEgg account

• Start an unlimited 14-day trial

2. Start cloud monitoring via SaaS immediately

3. Make the jump to the 3rd platform and experience the difference

If you have critical projects in mobility, cloud services, social technologies, or Big Data, it’s time to make that same transition in your management tools.

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