5 CONVERSION TIPS TO GET YOU AHEAD · Secret to peak sales success: PEAK SALES & CROSS-BORDER 5...
Transcript of 5 CONVERSION TIPS TO GET YOU AHEAD · Secret to peak sales success: PEAK SALES & CROSS-BORDER 5...
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Secret to peak sales success:
PEAK SALES &
CROSS-BORDER
5 CONVERSION TIPS
TO GET YOU AHEAD
Nicolas Bumba Malanda
Channel Manager Belgium
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PEAK SALES MOMENTS AREN’T JUST ABOUT
BLACK FRIDAY
VALENTINE'S DAY MOTHER’S DAY FATHER’S DAY SUMMER SALES
BACK TO SCHOOL HALLOWEEN CYBER MONDAY BOXING DAY
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WE HELP GROWING RETAILERS
SCALE ACROSS EUROPE
+55b€ processed in 2018
100% uptime record over two years
Local presence in 170 countries,
with native speaking support in every major country
LEADER IN ONLINE PAYMENTS
IN WESTERN EUROPE
85,000 customers
+500m transactions processed in 2018
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#1 CREATE YOUR OWN
PEAK SALES MOMENTS
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PICK YOUR OWN
PEAK SALES
MOMENTS!
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RETHINK ONLINE PROMOTIONS
AND DIFFERENTIATE FROM THE
BIG PLAYERS
It’s not all
about the
discount…
PERCENTAGE OF CONSUMERS CITING
DISCOUNT AS MOST DESIRED FEATURE
IN BLACK FRIDAY ONLINE SALES
45%
37%
CONSUMERS PREFERRING UNIQUE
PRODUCTS, LOYALTY/REFERRAL BONUSES,
EXTENDED RETURNS OR NEXT-DAY SHIPPING
27%
46%
49%
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#2 A WORLD GONE MOBILE
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OPTIMISE
YOUR SITE AND PAYMENT
PAGES FOR MOBILE
All countries should
expect around a third of
their consumers to want
to purchase via mobile
retail app
DEVICE
USEAGE
Smartphone Tablet
Desktop
Source: IMRG Quarterly Benchmark Report, Q4 2018
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OPTIMISE
YOUR SITE AND PAYMENT
PAGES FOR MOBILE
Tokenisation
‘remember me’
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#3 GO INTERNATIONAL
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BUSINESS EXPANSION
CONVERT LOCAL SHOPPERS.
OFFER THE RIGHT PAYMENT METHODS…
Cards
62%
Others
6%
BACS
(UK DD)
3% Bank
Transfers
5%
PayPal/
Wallets
23%
Others
6%
Cards (mainly CB)
85%
PayPal/
Wallets
8%
Others
5%
iDEAL
65%
Cards
12%
SDD
6%
PayPal/
Wallets
5%
Invoice/
Instalments
5%
Gift
cards
2%
Others
10% Invoice/
instalments
29%
PayPal/
Wallets
20% SDD
19%
Cards
12%
Bank
Transfers
10%
Others
5% Bancontact
40%
Cards
35%
Bank
Transfers
10%
PayPal/
Wallets
7%
SDD
3%
Source: Ecommerce Europe 2017; Y-stats reports; Thuiswinkel; Statista 2016-2017; Boniversum 2016; ECC, IFH 2016; Observatoire Févad/Médiamétrie 2016; Osservatori Netcomm 2017; ThePaypers; Becommerce 2017
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BOOST CONVERSION INGENICO FULL SERVICE WITH LEADING ACCEPTANCE RATES
+3.3%
74.0 % 78.0 % 82.0 % 86.0 % 90.0 %
Ingenico
Market average UK +1.2%
93.0% 94.0% 95.0% 96.0%
Ingenico
Market average
88.0% 89.0% 90.0%
Ingenico
Market average +0.7% +4.9%
83.0 % 86.0 % 89.0 % 92.0 %
Ingenico
Market average
Source: Based on Ogone gateway data 01/01/2017 – 31/03/2018 - Visa/MasterCard excl. Barclays ; Carte Bancaire.
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CASE STUDY
PREDATOR NUTRITION
Launched in 2009 with £6000 personal savings
Aim – introduce fitness enthusiasts
to nutritional products that really work
CHALLENGES
With previous payments partner, growth was being
hindered by increased transaction declines
Vague response of ‘Do Not Honour’
Good customers being lost
SOLUTION
Switched to Ingenico to boost conversion, optimise
payments, and expand the business
RESULTS
Today Predator serves customers in the UK, USA,
Sweden, Spain, Italy, Denmark, Norway, Australia,
France and Germany
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CASE STUDY
PREDATOR NUTRITION
MAIN BENEFITS
Online payments focused on the user experience
Ongoing support and advice on increasing conversion
Robust and reliable Ingenico platform
Broad range of international payment options
Scalable online offering across web, mobile and tablet
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#4 HANDLING THE VOLUME
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SOCIAL MEDIA IS CREATING SUPER-FAST HYPES REQUIRING FAST SCALING OF
PAYMENT AND LOGISTICS
INFRASTRUCTURE
7 year old Ryan is the highest watched toy reviewer
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23 24 25 26 27 28 29 30 31
€ 55 € 41,220 € 148,430
€ 333,210
€ 695,960
€ 1,455,590
€ 3,781,470
€ 5,831,180
€ 3,510
CASE STUDY
EXAMPLE OF PEAK SALES TRANSACTION
GROWTH AT A LEADING EVENT
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#5 STAND OUT FROM THE CROWD
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NOT ALL CROWDS ARE
THE SAME
FRANCE
THE DIGITAL SAVVY
The French are most
likely to try out buying
through new social media
and voice activated
devices during peak sales
days
BELGIUM
THE INQUISITIVE
We expect to see the
Belgians dive into future
retail sales days when
offered unique products
and incentives
GERMANY
ON THE LOOKOUT
FOR UNIQUE THINGS
One in five German
consumers are looking
to shop with smaller
retailers this year - not
just a bargain, but for
something unique too
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IT’S ALL ABOUT
DIFFERENTIATION
Gamification
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STAND OUT
THROUGH INNOVATION
Chat bots
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TO SUMMARISE
#1 CREATE YOUR
OWN PEAK
MOMENTS
#2 A WORLD
GONE MOBILE
#3 GO
INTERNATIONAL
#4 HANDLING
THE VOLUME
#5 STAND OUT FROM
THE CROWD