5. Conventions of a Music Website
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Transcript of 5. Conventions of a Music Website
Music WebsitesLesson Objective
1. What are the conventions/features of a music website?2. What makes an effective music website?
banner
Interactivitysynergy
Video
Direct mode of address
User Generated Content (shown underneath)
Typography
Scrolling text
News and Information
Hypertext/hyperlink
Artist name/Band Name
Links to social networking sites
Navigation Bar/Tabs
Giant header
Multi Media features
Interactive features
Merchandise
Industry links
Memory test
• What are the generic tabs on a music website?
Music WebsitesLesson Objective
1. What is the purpose of the music website conventions/features?
Warm up
•List as many conventions as you possibly can in one
minute!
Features/Conventions
• Why are the conventions/features important to the website?
• Promote• Appeal• Attractive• Easy to navigate • Represent Genre• Represent the artist
Giant header• Name of band/artist• Focus your attention• Typography • Genre
GOOD, ATTRACTIVE DESIGN• Appealing• Inviting• Audience will want to return• Browse and listen • Convert into loyal fans• High production (grand) vs low production (blogs)
VS
DESIGN REFLECTING GENRE• What genre is this reflecting?
• It is also important in some cases that the design of the website reflects the genre of the music in its iconography, colour and features.
INFORMATIONThis may include:• Concert dates• Press releases• ‘inside information’ and ‘gossip linked to the band/artist.
This serves to make the user feel they are more informed and involved with the band
• Fan sites will include information from fans - this may be more ‘chatty’ and not always official.
• There will be opportunities for fans to give anecdotal information about their band/artist.
MULTI-MEDIA FEATURES
• Video; concert, interviews etc.• A photo gallery• Appear in a banner/‘rolls over’ the image• Social networking sites – Twitter, Face book etc.• Opportunities to listen to music• Advertising to help with costs of maintaining the site.
INTERACTIVE FEATURES• It is a key feature of both official and unofficial sites that
the fans are given opportunities to be a part of the site community. This may include:
BlogDiscussion forumEmail the creators of the site or the bandPicture galleries Competitions and quizzes
MERCHANDISE•
Opportunities to buy T-shirts, posters, caps and other band memorabilia
OTHER FEATURESIndustry Links• Links to other websites, record companies,
merchandising companies etc.• Advertising
Navigational features• Features that help the audience/user to move easily
around the website
Music website Home Page• A convention/feature
will be called out• Draw that
feature/convention• Pass it clockwise in
your group• A convention/feature
will be called out AGAIN
• Draw that feature/convention AGAIN etc…
IMAGE
VIDEO
STILLS
EDITORIAL
SOCIAL NETWORKS SHOPPING BAG
Effective homepage
• Choose the best one in your group• Why is that the best one?
Conventional or Unconventional
• You will be shown a homepage on the screen• On your whiteboards• State whether they are conventional © or
unconventional (UC) Music websites• Use C or UC
Music website lessons• What is the purpose of unconventional music websites?• How do the conventions represent the genre?• What are the representations of the artist?• How does the representation of the artist target a specific
audience?
IMAGE
VIDEO
STILLS
EDITORIAL
SOCIAL NETWORKS SHOPPING BAG