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I. Title of the Case:

IT’S IN THE CART 

II. View Point (Person/ Department Responsible for the Action):

Marketing Department/ Marketing Head. Responsible for spreading

information about the products and services offered to the market to increase

sales performance.

III. Objective:

The objective of this case study about is to lessen the competition among

competitors in the food cart business.

IV. Statement of the Problem:

“FAST GROWING COMPETITION OF ENTREPRENEURS IN FOOD

CART BUSINESS.” 

V. Areas of Consideration (S.W.O.T. Analysis):

 A. Strengths: 1. Ease of set-up and movable within the traffic

2. Manageable by having minimum number of personnel

3. Trademark or Market recognition

B. Weaknesses: 1. Less varieties of the food they offer 

2. Location or small space

3. Life span of the cart

4. Rental fee

C. Opportunities: 1. Learn latest trends

2. Cost-effective

D. Threats: 1. Competitors

2. Price war 

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VI. Alternative Courses of Action

ACA No. 1: Enhance core competencies.

Advantage/s: a. Gain competitive advantage.

b. Minimize production cost

c. Maximize the use of opening and closing

hours of shop

1.2 Disadvantage/s: a. Time-Consuming

ACA No. 2: Attend or join food cart trade fairs and seminars.

1.1 Advantage/s: a. Better choice of suppliers

b. Increase of Managing skills

c. Gathered information

1.2 Disadvantage/s: a. Effort

b. Time-consuming

c. Expenses 

ACA No. 3: To create or build a mother umbrella of the specific food carts

1.1 Advantage/s: a. Better management 

b. Increase sales

c. Clustering of food carts

d. Low competition

1.2 Disadvantage/s: a. Expensive

b. Effort

c. Time-consuming

d. Building a new organization may result into

conflict

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VII. Recommendation

PLAN OF ACTION

Alternative course of Action No. 2

Attend or join food cart trade fairs and seminars

Administration

Department

Finance

Department

Human Resource

Department

Marketing

Department

Operation

Department

Responsible in 

processing all of the

admin

documents for the

rest of the food cart

business. And

ensuring that all

records that pass

through the

department are filed

correctly and can befound and referred

to if and when they

ever become

necessary. 

Responsible for the

budgeting needed

and tracking all the

expenses and

transaction that will

be use before,

during and after the

event. 

Responsible in

recruiting and

hiring qualified

employees that

are needed in the

event not only by

assisting but also

by guiding the

entrepreneurs I the

right path of way

for their businessin the near future. 

Responsible for 

informing the

food cart

business

entrepreneurs

about the

information and

services that will

be offered in the

trade

fair/seminar which can be

useful to

increase sales

performance

and for other 

purposes. 

Responsible

providing

resources th

can be use for th

event and asse

the departmen

making sure th

the overa

operations w

function

accordingly anproperly to mak

the eve

successful. 

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Case Study Summary

For many aspiring entrepreneurs starting up a food cart business is a good

choice. It’s a simple business which only needs a small capital and the ease of setting

up. There are estimated 800 different food cart formats here in the Philippines creating

more than P1 billion in sales every year from fruit shakes, waffles, rice in a box and

others.

In a business like this the basic component here is the cart. The food cart

minimum capital is P30,000 and increases to P300,000 depends on what type of cart

will be produce just like a stainless steel carts with full equipments. From the cart, the

next is the location. Location is one of the most important things to be considered in any

type of business, if chosen correctly you can recoup your investment easily. Choosing a

location is not that easy as it seems, putting your cart in mall food court is not a good

idea because the tendency here is there will be a comparison between the food you

offer and to your competitors which has more choices of menu.

The last thing to be considered is the product-location match, right pricing, and

customer retention strategies. Like all businesses, you have to have the right product, at

the right price, and the right location to sell it to attract as many customers and keep

them coming back. If your location is within or near the school the pricing of your 

products must be affordable to students on limited allowance. And since it is a school

based there’s a need to change the menu from time to time to maintain interest on the

products.