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4A's Transformation 2013 - March 11 - Chris Lyons of Kodak
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Transcript of 4A's Transformation 2013 - March 11 - Chris Lyons of Kodak
Commercial ImagingChris LyonsWorldwide Director Customer Communications
March 11, 2013
2
Kodak Today – Who We Are
We are Commercial Imaging - primarily focused on the commercial, packaging, functional printing solutions and enterprise services businesses
We are a company centered on innovation with expertise in materials science, digital imaging science and deposition processes that provide our customers a distinctly profitable and sustainable competitive advantage
Only Kodak’s portfolio of traditional and digital technologies and services offer the blend and depth of solutions that serve the current and future needs of our customers
Our mission is to be the best business partner to help our customers thrive during these dynamic times
3
Kodak Today Leads the Market
Kodak customers produce over $100 Billion commercial print worldwide
Kodak CTP devices image more than 30% of digital offset plates worldwide
Kodak Prosper systems printed on over 30 Billion pages since launch
Kodak Flexcel NX Plates have Doubled each year for the last four years
4
Packaging’s Powerful Multi-Purpose Role
Protect
Transport
Inform
Sell
5
Packaging is a $250B and growing opportunity
The Packaging Industry
Fastest growing and sustainable print market
Highly fragmented value chain
Ripe for technology substitution
Kodak well positioned to lead digitization and drive integration
Packaging Market Breakdown
Packaging Market Growth
0
50,000
100,000
150,000
200,000
250,000
300,000
$350,000
2005 2010 2015
Western Europe North America Latin America Asia-Pacific Other
($ in millions)
Screen2%Gravure
14%
Others19%
Digital2%
Offset24%
Flexography39%
Rigid Plastic8%
Flexible18%
Corrugated34%
Cartons18%
Metal Cans12%
Labels10%
$189B
$237B
$307B
Source: PIRA, PRIMIR, EK internal analysis
6
Print’s Dynamic Role in a Multi-Media World
Attract
Engage
Sell
Inform
Promote
Inspire
Marketing Publishing
7
2012 Market Total $445B
Publishing
$155BCommercial
$290B
Rapidly Changing Print Market
$0
$30
$60
$90
$120
$150
$180
2005 2010 2015P
US
D (B
illio
ns)
Worldwide Digital Print Revenue
Communications Industry Trends Multi-channel communications:
- Personalization
Digital print investments drive double digit page and revenue growth
Emerging markets experiencing rapid growth and expansion
Developed markets experiencing industry consolidation driving production efficiencies-while high impact applications drive ROMI
Kodak uniquely positioned to profit from the digitalization of print while serving traditional print markets with efficient, sustainable offset solutions
Print Market Growth
Source: Poyry Source: Pira Worldwide Market for Print
-
10
20
30
40
50
60
2011 2013P 2015P
A4
Pag
es (T
rillio
ns)
Worldwide Printing Pages
Developed Emerging
CAGR15.6%
CAGR11.5%
56% 53% 50%
44% 47% 50%
8
The Shift to Digital is Underway
Source: WW Page Volume Model, July 2011
WW Page Volumes in Publishing & Commercial Print
408Billion
DigitalPages
834Billion
DigitalPages
104% increase
55.3Trillion
OffsetPages
2011
54.8Trillion
OffsetPages
2016F 2011 2016F
9
Print’s Role in Multi-Channel Campaigns
Catalogs drive web traffic
Requests fulfilled with customized
collateral
Follow up with personalized direct mail
Requests for info placed on web
PersonalizedURL
Print boosts multi-channel
campaign effectiveness
10
Kennickell Group: Multi-Channel Campaign / Citadel
Viral, email, direct mail, radio, newspaper, internet, & telemarketing variable offers and content driven and coordinated by data analytics personalized images
4
For each target segment, this red bar highlighted the offer
11
5Kennickell Group: Multi-Channel Campaign / Citadel
Data Analytics Drove +25% in Membership
Data Analytics Drove +18% in Contributions
Data Analytics Drove -35% in Campaign Cost
Campaign Execution Engaging the Target
12
Samples on Your Seats
13
Print Communications Today
© 2013, Eastman Kodak Company