4A's Transformation-Mahi deSilva ppt_Mde silva .4as_v5
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Transcript of 4A's Transformation-Mahi deSilva ppt_Mde silva .4as_v5
We are living in a mobile world
Digital Consumption Surpassing All Other Media
Source: eMarketer, April 2014
0
100
200
300
400
2010 2011 2012 2013 2014
Digital TV Radio Print Other
Average Time Spent Per Day in Minutes (2010-
2014)
50%
38%
12%
Mobile (Non-Voice) Online Other
What’s Driving Digital?
Source: eMarketer, April 2014
SHARE OF TIME PER DAY SPENT (2014)
Mobile commands the lion’s share of digital
MOBILE’S MARKET SHARE(Connected Devices Market)
2011: 60.8%
2014: 83.3
Consumption Is Moving to Mobile
Source: Statista, May 2014
86%
96%
71%
73%
72%
14%
4%
29%
27%
28%
Gaming
Photos
Social
Downloads
Entertainment &News
Mobile Desktop
Share of Time Spent with Selected Categories of Online ContentBy Platform, United States
Watching More & More Video on Mobile
Source: eMarketer, March 2014
16%
33%
21%
30%
17%
31%
22%
29%
0%
9%
17%
26%
34%
43%
<5 Minutes 5-20 Minutes 20-40 Minutes 40+ Minutes
Smartphone Tablet
Average Time Spent Watching Video (per Week)
More Than 50%
Watch 20+
Minutes!
Time Spend on Mobile
Proximity is power
Mobile has secured its position as being the “first screen”
Now with IofT, consumers are literally tied to their phone, at all times of day
Now with IofT, consumers are literally tied to their phone, at all times of day
Connected Car
Feed
Familiar medium, but new delivery & experience
Short-form videos are dominating
Need Want
Capitalize on Consumer State of Mind
87%Of Time Spent
Completion rates shockingly high among key
categories