4.2 system design for social equity vezzoli 09-10 (30)

Carlo Vezzoli

Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy

carlo vezzoli politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy

Learning Network on Sustainability

course System Design for Sustainability subject 4. Design for social equity and cohesion

learning resource 4.2

System design for social equity and cohesion

Carlo Vezzoli


CONTENTS . Design for social equity: main approaches . System Design for social equity and cohesion: a definition . System Design for social equity and cohesion: approaches . Criteria of system design for social equity and cohesion: . Improve employment/working conditions . Equity and justice in relation to stakeholders . Enable a responsible/sustainable consumption . Favor/integrate weak and marginalized . Improve social cohesion . Empower/enhance local resources . System Design for social equity and cohesion: skills, methods and tools

Carlo Vezzoli


CONSOLIDATION (research achievements on knowledge-base and know-how)

(education a

nd p

ractice)

DIS

SEM

INATIO

N

100%

100%

0 new research frontier …

low impact mat./energies

design for social equity and

cohesion

system design for eco-efficiency

Product Life Cycle Design

ecodesign

… aim at

SUSTAINABILITY IN DESIGN ROLE: STATE OF THE ART (in industrially mature countries)

Carlo Vezzoli


… avoiding the risk to be merely Moralistic, is there an effective (operative) role?

SOCIAL EQUITY

…. is there a role for the design world?

Carlo Vezzoli


if and how various forms of social inequality are directly addressed in the design process

DESIGN FOR SOCIAL EQUITY: A GENERAL FRAME

Carlo Vezzoli


… at the end of ’60 Radical Design: Gaetano Pesce; Dalisi; 9999: contestation/denouncements critics of consumer society … at the beginning of the ’70 Maldonado: new “design hope” for a social responsibility (1972) Papanek: “design can and must become a means for young people to take part in the transformation of society” (design for a real world, 1973)

DESIGN, CONSUMPTION AND ETHIC …

Carlo Vezzoli


TODAY MAIN APPROACHES OF DESIGN FOR SOCIAL EQUITY AND COHESION

. product design for basics needs in low-income contexts (design for BOP, etc.) . SYSTEM (STAKEHOLDER INTERACTIONS) DESIGN FOR SOCIAL EQUITY AND COHESION

Carlo Vezzoli


EMERGING HYPOTHESIS:

> LeNS DESIGN (RESEARCH) WORKING HYPOTHESIS

“a system innovation (PSS approach) may act as a business opportunity to facilitate the process of a social equity and economic development (in an emerging context) - by jumping over the stage characterised by individual consumption/ownership of mass produced goods - towards a more advanced service-economy with a low resource-intensity being “satisfaction-based”, characterized by the development of local-based and network-structured enterprises and initiatives, for a sustainable re-globalisation process characterised by a democratisation of access to resources, goods and services”.

Carlo Vezzoli


“the design for social equity and cohesion of a (eco-efficient) system of products and services that are together able to fulfil a particular demand of “satisfaction”, as well as the design of the (locally-based and network-structured) interaction of the stakeholders directly and indirectly linked to that “satisfaction” system”

(VEZZOLI, 2010)

SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION DEFINITION:

Carlo Vezzoli


A. “SATISFACTION-SYSTEM” APPROACH

design the satisfaction of a particular demand (satisfaction unit)

SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION: APPROACH

Carlo Vezzoli


(SATISFACTION) OFFERING DIAGRAMM

Carlo Vezzoli




B. “STAKEHOLDER CONFIGURATION” APPROACH

design the interactions of the stakeholder of a particular satisfaction-system


Carlo Vezzoli


H. SYSTEM MAP (DETAILED) STAKEHOLDERS SYSTEM MAP

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B. “STAKEHOLDER CONFIGURATION” APPROACH

design the interactions of the stakeholder of a particular satisfaction-system

C. “SYSTEM SUSTAINABILITY” APPROACH

design such a stakeholder interactions (offer model) that continuously seek after both socio-ethical and eco-efficient new beneficial solutions


Carlo Vezzoli


> CRITERIA AND GUIDELINES ARE NEEDED > METHODS AND TOOLS ARE NEEDED to orientate design towards sustainable stakeholder interactions

NOT ALL SYSTEM INNOVATION ARE SOCIO-ETHICALLY SUSTAINABLE!

C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer

model) that continuously seek after both socio-ethical and eco-efficient new beneficial solutions

Carlo Vezzoli


SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions . increase equity and justice in relation to stakeholders . enable a responsible/sustainable consumption . favor/integrate the weak and marginalized . improve social cohesion . empower/enhance local resources [ADOPTED BY POLIMI-DIS WITHIN LeNS]

Carlo Vezzoli


IMPROVE EMPLOYMENT/WORKING CONDITIONS

DESIGN FOR, SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO, PROMOTING AND ENHANCING EMPLOYMENT/WORKING CONDITIONS (within the enterprise)

Carlo Vezzoli


IMPROVE EQUITY AND JUSTICE IN RELATION

TO STAKEHOLDERS

DESIGN FOR, SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO, FAIR AND JUST RELATION (outside the enterprise): within the partnerships, up-stream, down-stream and in the community where the offer takes place

Carlo Vezzoli


ENABLE A RESPONSIBLE/SUSTAINABLE CONSUMPTION

DESIGN FOR, SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO, ENABLE A RESPONSIBLE AND SUSTAINABLE CLIENT/END-USER CHOICE OR BEHAVIOUR

Carlo Vezzoli


FAVOR/INTEGRATE THE WEAK AND MARGINALIZED

DESIGN FOR, SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO, FAVORING (MORE OR LESS INTEGRATING): . kids, elderly, differently able,… (weak) and . unemployed, illiterate, … (marginalized)

Carlo Vezzoli


IMPROVE SOCIAL COHESION

DESIGN FOR, SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO, PROMOTING SYSTEMS ENABLING SOCIAL INTEGRATION: in neighbourhood, between generations, between genders and between different cultures

Carlo Vezzoli


EMPOWER/ENHANCE LOCAL RESOURCES

DESIGN FOR, SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO, REGENERATING AND EMPOWERING LOCAL ECONOMIES BY ENHANCING THEIR HUMAN AND NATURAL RESOURCES

Carlo Vezzoli


SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT

Carlo Vezzoli


FOR DECISION MAKING (DESIGNING) identify the (socio-ethical) design PRIORITIES:

> CRITERIA relevance (relative) per system type

> most promising stakeholders’ INTERACTIONS

types (criteria and related GUIDELINES)

INTERRELATIONS BETWEEN SOCIAL EQUITY AND COHESION CRITERIA (AND RELATED GUIDELINES)

FOR A GIVEN SATISFACTION SYSTEM: - some have HIGHER RELEVANCE than others

Carlo Vezzoli


- design an integrated system of products and services fulfilling a particular demand for “satisfaction”

- promote/facilitate new socio-economic stakeholder interactions (configurations)

- promote/facilitate participated design between different stakeholders

- ORIENTATE THE ABOVE PROCESSES TOWARDS SOCIOETHICALLY SUCTAINABLE SOLUTIONS (AND ECO-EFFICENT)

[For an apporach to socioethical system innovation] NEW DESIGN SKILLS:

Carlo Vezzoli


Design4Sustainability Step by step

approach [see Tischner & Vezzoli, 2009]

MEPSS, MEthodology for Product Service

System development [see van Halen et al.

2005]

some methods/tools developed to orientate system design towards sustainable solutions:

[for new skills] NEW METHODS/TOOLS

Storyboar

d

Offering

diagram

Interaction

table

SDO toolkit Bl

u

portfolio

diagram

METH

OD

TO

OLS

DESIG

N

Carlo Vezzoli


METHOD FOR SYSTEM DESIGN FOR SUSTAINABILITY (MSDS)

STRATEGIC ANALYSIS

EXPLORING OPPORTUNITIES

SYSTEM CONCEPT DESIGN

SYSTEM DESIGN (AND ENGIN.)

COMMUNICATION

MSDS PHASES/PROCESSES

ANALYSIS OF THE PROJECT PROMOTERS

ANALYSIS OF THE REFERENCE CONTEXT

ANALYSIS OF BEST PRACTICES

ANALYSIS OF THE REFERENCE STRUCTURE

DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES

IDEAS GENERATION ORIENTED TO SUSTAINABILITY

DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS

VISIONS, CLUSTERS AND IDEAS SELECTION

SYSTEM CONCEPT DEVELOPMENT

ENV., SOC. & ECON. CHECK

SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)

ENV., SOC. & ECON. CHECK

DOCUMENTS EDITING

METHODS/TOOLS BY LeNS:

SDO toolkit:

socioethical system design orientation

on-line use, free access:www.sdo-lens.polomi.it

free download open: www.lens.polimi.it > tools

Carlo Vezzoli


CASES OF

SYSTEM DESIGN FOR SUSTAINABILITY

USING THE MSDS METHOD

Carlo Vezzoli


system design for

sustainability product design

system innovation introd.

and diffusion path

SYSTEM DESIGN FOR SUSTAINABLE

PILOT PROJECT AIMING AT AN

INTRODUCTION OF LOCALLY-BASED

AND LONG LASTING MOBILITY

SYSTEM FOR LOW INCOME

CONTEXTS IN AFRICA

United Nations Industrial Development Organization

A Global UNIDO

Network of University Chairs on Innovation

Politecnico di

Milano

Cape Peninsula

University of Technology

Carlo Vezzoli


Politecnico di

Milano

Cape Peninsula

University of Technology

pilot project implementation

Start-up mission supported by

BASATO SUL PROGETTO MULO PER LA MOBILITA’ SOSTENIBILE

(Polimi-DIS open project)

product design

system design

transition path for system diffusion

SYSTEM DESIGN AND

IMPLEMENTATION PROJECT FOR

SUSTAINABLE OF A LOCALLY-

BASED AND LONG LASTING

MOBILITY SYSTEM FOR DISABLED

STUDENTS IN CAPE TOWN,

SOUTH AFRICA

4.2 system design for social equity vezzoli 09-10 (30)

Technology

Transcript of 4.2 system design for social equity vezzoli 09-10 (30)