4 Ways Social Media is Killing Your Franchisees
Transcript of 4 Ways Social Media is Killing Your Franchisees
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of franchises had solid corporate presence on social media...
But none of those had a solid, identifiable plan for their franchisees.*
*Study done by Wired Flare of franchises in the greater Toronto area in 2014.Source: http://wiredflare.com/2014/02/2014-statistics-franchise-participation-on-social-media/)
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Lack of direction can lead to confusion.
• Franchisees can have difficulty using social media to benefit their local marketing.
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Option
Full Control
• All social media profiles belong to the brand level and there are no individual or local profiles.
Deciding on Your Social Approach
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Option
Shared Control
• Franchisees create and manage their local social profiles, and each profile contributes to the brand image as a whole.
Deciding on a Social Approach
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Choose the best scalable solution…
Full Control:• Requires High Levels of Communication to Franchisees
• Make sure your goals are clearly determined
• Ask for local content/help from your ‘zees!
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Shared Control• Provide support
• Make sure goals are clearly determined
• Define social roles and responsibilities
• Provide detailed best practices
• Provide creative assets
• Provide resources and training at the brand level
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Provide Guidance
Recommend the right channels and how to use them
• Social Engagement vs. Social Ads
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90% of consumers’ buying decisions are influenced by customer reviews
http://boast.io/customer-review-statistics/
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One of the biggest things impacting your local engagement strategy is…
social reviews
Google+ Facebook Yelp
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For Search
• Every franchise location should register on Google My Biz
Reviews
• Yes, you can respond!
Brands
• Educate on how to respond to reviews
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• Used more now for getting deals
and leaving reviews
• Encourage local reviews
• Leverage the ad platform
-Help franchisees find their audience!
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More for food and service-based franchise locations
• Increased popularity via mobile app
Important because it’s review-centric
• Yelp had a monthly average of 139 million unique visitors in Q3 2014*
Brand Awareness
• Communicate if and where Yelp falls into your brand’s local social media strategy.
*Source: http://www.yelp-press.com/phoenix.zhtml?c=250809&p=irol-press
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Recommend the right channels and how to
engage respond
• Especially important for social reviews!
Get the Infographic!
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4 Ways Social Media is Killing your Franchisees
> go.bluewaterbrand.com/social
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Craig BoyteDirector of Client Services
MaK* WangsnessDigital Marketing Manager
Thank you!
@MaKBirch
@CraigBoy
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