Online Optimization Program for Tutor Time FranchiseFinding Leads through Local Search & Reviews

Local Search -- The First Impression

• 6 out of 7 leads originate on the web

• 70% of the traffic to our websites comes through search engines

• Google accounts for more than 80% of all search engine traffic

• Yelp is the biggest and fastest growing online review site

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Learning Care Group |

Google Places Overview

3 ways to find us on Google

• Paid advertising– Competitive– Takes Users to Landing

Page with Form– Ongoing tests to optimize

• Naturally ranking web links– “Behind the scenes” work

on the website itself

• Google Place Pages– Enhanced Directory

Information– REVIEWS!

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Learning Care Group |

Google Place Page Management

• School name, location, contact information and hours

• Link to the your school’s website

• A brief description of programs

• Categories like “Child Care Service” and “Preschools”

• Videos

• Photos

Local Search Scorecard and Next Steps

• Solicit reviews from current families

• Provide 10 photos

• Review Tutor Time videos and opt to display relevant content

• Optimize website content for popular keywords

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Google and Yelp Listings

Schools Reviewed

Total Reviews

Average Rating Photos

65% 251 4.0 31%

5% 49 2.9 31%

Most Popular Keywords 6

Example of On-site Keyword Optimization

Our School

Welcome to Tutor Time of City, ST!

Our Tutor Time Child Care was established in 1988. We are deeply rooted in the community and have a longstanding reputation of family involvement.

Tutor Time creates a learning atmosphere ideal for early childhood education and a learning environment that provides a climate for physical, social and intellectual growth. Our goal is to foster children’s self-esteem and help them develop a life-long love of learning.

• Infant and Toddler Care• Preschool and Pre-kindergarten• Before and After School Programs• Open 6:30 am to 7:00 pm• Nutritious meals and snacks• Full and Part Time Schedules• Security cameras in every classroom• Outside Playground• Tutor Towne Village

Our School

Welcome to our educational daycare in City, ST! Our Tutor Time Child Care was established in 1988. We are deeply rooted in the community and have a longstanding reputation of family involvement.

Tutor Time creates a learning atmosphere ideal for early childhood education and a learning environment that provides a climate for physical, social and intellectual growth. Our goal is to foster children’s self-esteem and help them develop a life-long love of learning.

• Infant and Toddler Day Care• Preschool and Pre-kindergarten• Before and After School Child Care Programs• Open 6:30 am to 7:00 pm• Nutritious meals and snacks• Full and Part Time Schedules• Security cameras in every classroom• Outside Playground• Tutor Towne Village

Call today to schedule a tour of our wonderful daycare in City, ST so you can witness firsthand what an exciting school this is.

Before After

Put LCG’s Social Media Channels to Work for You

• Engaging and Interactive Content– Articles– Group Discussions– Live Video Chat– Special Promotions

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Learning Care Group |

Tutor Time- August 2010

10Tutor Time- October 2011