Web 2.0: The Make OverKevin Von AppenJim Spadaccini

and 352 ASTC Member Websites

Web 2.0: The Make Over ActivityGetting Started

• We'll break into groups...

• We'll select a few ASTC member websites at random. (We have a total of 352 in our database.)...

Web 2.0: The Make Over ActivityThe Challenge

• Identify the ASTC member site and take a look at their Web 1.0 presence.

• Learn about the museum's mission and try to get a sense of their audience and institutional culture.

• Identify simple and sustainable ways in which they can update their Web approach.

Web 2.0: The Make Over ActivityThe Challenge

• Focus on methods that build on existing outreach efforts.

• Look for ways to involve visitors and to connect with them in new ways and in new places.

• Be specific. Detail new approaches, implementation of existing technologies, and the use of popular social sites and Web services.

Web 2.0: The Make Over ActivityReporting...

• Sketch out your ideas. You can use analog materials (paper) or a digital ones (laptop) to make the presentation for the entire group.

• You'll have 5 minutes to present and 5 minutes for questions.

Web 2.0: The Make Over ActivityLet's Get Started

• Pick an ASTC member site...http://www.ideum.com/astc/random/index.php

• Groups.

Web 2.0: The Make Over ActivityQuestions to Consider

• How would you describe the museum's mission? And how does your approach help the museum meet these goals?

• How does your strategy help the museum connect with visitors (or potential visitors)?

• Are their marketing considerations, or other additional benefits associated with your approach?

• What are the issues or concerns in implementing your strategy? Is there a downside?

Web 2.0: The Make Over ActivityJudging and the Prize

Everyone in the group can vote for their favorite Web make over (no, you can't vote for your own). The winning team will receive the very coveted and historically significant rubber chicken!