First Date to “I Do”: 4 Keys to mHealth

Engagement

John de Souza@John_deSouza

#Engagement is relevance. — @John_deSouza #EngageMe #SXSW

Emotional EngagementRelevant Photos/Content

● Instill emotion with relevant, eye-catching, ever-changing photos and content

“Love it! Every single day I come and have a look what's new.”

It’s not that people don’t care about health, it’s that they don’t care about

your app. — @John_deSouza #EngageMe #SXSW

Immersive EngagementRich Content

● Provide a variety of informative, useful content including videos, tips, to-dos, articles and slideshows

Screens/session -- after the addition of pregnancy videos

#Patientcentric actually means putting your patient in the center. —

@John_deSouza #EngageMe #SXSW

Customer EngagementBe There for Your Users

● Talk with users, often; listen to and act upon user feedback

● Users appreciate attentiveness and feeling like their needs are met

“I would really like to thank you for having a miscarriage button for your app. I just experienced my second miscarriage and your app has such empathetic settings. I have a total of seven applications for pregnancy/fertility and not one of them has any setting for miscarriage. I had to go through each one and delete my profile. Thank you so much for really thinking your program through. I really appreciate it!”-- User on January 6, 2014

Don’t forget the humanity in health. — @John_deSouza #EngageMe

#SXSW

Peer EngagementCommunities & Support

● Communities give users the support, motivation and answers they need, whenever they need it

Screens/session

# Forum Posts

Long-term engagement takes more than a pretty interface. —

@John_deSouza #EngageMe #SXSW

Thank You

John de Souza@John_deSouza