4 Facebook Timeline

30th of March

brands need to make before the

changes

BACKGROUND Facebook have launched Timeline for Brand Pages set to

become implemented across all Pages as of March 30th 2012

Several changes need to take place to your Facebook pages to prepare for the change

Tug have identified four key changes you need to make on the 30th of March in order to make the most out of Facebook Timeline

FACEBOOK TIMELINE The reason Facebook

are making this change is to make Pages interesting and easy to explore

Everything now gets a date on your Timeline running down the centre of the Page which you can change and amend

Facebook changes from posting to a “wall” to posting to your “Timeline – neatly diarising everything

WAIT BEFORE SWITCHING! Facebook gives you the option to switch right away, however

we recommend you wait until the 30th of March to give Facebook time to iron out any bugs or problems on the Page

If you have already made the switch, don’t worry - the following four changes are still applicable

View Tug’s Facebook Page to see the changes http://www.facebook.com/TugAgency

1. NO DEFAULT LANDING PAGES Default Landing Pages are going away which means that if you

have a custom landing page tab installed on your page, your visitors will no longer land on it automatically

All traffic to your main page URL will land directly to the main page with a cover image

Your visitors will have to click the app icon below the large Timeline cover to access it

We can also send traffic directly to those apps if we want (via PPC)

2. NEW COVER IMAGE & PIN STATUS

Build a cover image that represents your brand – this will be the first item visitors see on your Facebook Page

“Pin” a status to the top of the Page to have it permanently appear as the top story on your Timeline

3. REORGANISE YOUR APPS Prioritise three

apps (or landing pages) along the top strip of your page

Consider a welcome app or a call to action for the top placement

12 tabs can be added to a Page overall

4. HIGHLIGHTS AND MILESTONES

Detail key events in your company history and narrate it with a photograph and appropriate date e.g. when your company was founded

Consider images or links relevant to these key events

Highlight updates that provide a special offer and showcase the content to appear significantly larger on your Page’s Timeline

TUG CAN HELP PREPARE YOUR PAGE! Tug can prepare your Facebook Page for the changes that

Timeline is bringing about, providing Facebook with cover images, landing pages & adding relevant content

Tug can also provide: Social Media Strategy Community Management Social Media auditing/ conversation analysis ROI for your social media activity Reporting and monitoring Facebook PPC

TO TALK ABOUT FACEBOOK CALL BEN: 0207 033 6944