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Transcript of 4 business model 2015
Entrepreneurship @ NU 2015
Wai Chamornmarn
Business model
Entrepreneurship @ NU 2015
Entrepreneurship @ NU 2015
To Create the new one to obsolete the old one
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Business model Concept
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Business Model
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Business Model
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Value
Proposition
Partner
Network
Core
Capacities
Value
Configuration
Customer
Relationship
Distribution
Channel Customer Segment
Cost
Structure
Revenue
Streams
Success / Failure
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Business Design
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Which would you prefer?
Business Design “A”
$10 billion
$50 million
Business Design “B”
$8 billion
$300 million
Revenue
Profit
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business design
Customer Selection
Profit Model
Strategic Control
Today Next
Scope
Unique Value Proposition
Entrepreneurship @ NU 2015
Business Design Example: Airline Industry Within a particular industry, companies may pursue very different Business Designs
United Southwest • International & domestic; coach,
business and first-class travelers • Broad network & loyalty program
Customer Selection & Value Proposition
• Domestic travelers; coach only
• Low-cost, no-frills w/ highly consistent customer service
• Tiered fares based on class, flexibility
• Ancillary revenues
Value Capture/ Profit Model
• Every-day low prices • High asset utilization
• Sophisticated IT • International Sales & Regulatory
capability
Organizational Systems • Cultural emphasis on Southwest way
• Global hub-and-spoke route system
Scope • US-only point-to-point route system
• Controlled-access airports in key geos
• Loyal frequent fliers
Strategic Control • Lowest costs • High frequency route coverage
Southwest Next?
• $10BB • $16BB Revenue
• $4.7BB Market Cap • $10BB
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Business Model Framework
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Business Model Canvas
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Business architecture
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BM: Impact Analysis
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Environment Model
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BM: Competitors Analysis
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สรุป Business Model Elements
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องค์ประกอบ ธุรกิจคู่แข่ง ธุรกิจของท่าน
สัดส่วนของคุณค่า Value Proposition
กลุ่มลูกค้า Customer Segments
ช่องทางการจัดจําหน่าย และข่องทางการสื่อสาร Distribution & Communication Channels
ลูกค้าสัมพันธ์ Customer relationship
การสร้างคุณค่า Value configuration
แหล่งรายได ้Revenue streams
โครงสร้างต้นทุน Cost structure
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Disruptive Business model Thesis
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สัดส่วนของคุณค่า Value Proposition
• Name • Description • Reasoning (use, risk, effort) • Life cycle (creation, purchase, use, renewal, transfer) • Value level (me-too, innovation/imitation, innovation) • Price level (attractive, market, high-end)
Value Proposition
Offering
setOf isA
Target Customers Capabilities
สิ่งที่เราเสนอให้กับลูกค้า?
Target Customers Capabilities Value Proposition Capabilities ภาพรวม
Offering 1
Target Customers Capabilities Value Proposition Capabilities
Offering 2 Offering 3 Offering 4
รายละเอียด
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Value Proposition
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Business Model
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Financial Aspects
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Customer Buying Cycles
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Channel Strategy
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Channel Strategy
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Value Configuration
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Customer Interface
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Customer Interface
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Channel Strategy
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Infrastructure Management
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Value Configuration
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Pricing Mechanisms
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Pricing Strategy
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Strategy Canvas
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Core Offerings
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Value Propositions
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Value proposition and Life Cycle
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Value Network
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Value Shop
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Capabilities
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Disruptive Business model Workshop
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Business Model Types
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Example business models over the years
• The open business model • The subscription business model • The razor and blades business model
(bait and hook) • The pyramid scheme business model • The
multi-level marketing business model • The network effects business model • The monopolistic business model • The cutting out the middleman model • The auction business model • The online auction business model • The bricks and clicks business model
• The loyalty business models • The Collective business models • The
industrialization of services business model
• The servitization of products business model
• The low-cost carrier business model • The online content business model • The freemium business model • The premium business model • The direct sales model • The professional open-source model • Various distribution business models
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Case: UNIQLO
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Case: SKYPE
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Business model : SKYPE
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Case: Gillette
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Case: Toyota
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Case: Apple
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Disruptive Business model
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Business model Innovation
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