4 business model 2015

Entrepreneurship @ NU 2015

Wai Chamornmarn

Business model


To Create the new one to obsolete the old one


Business model Concept


Business Model


Business Model

13

Value

Proposition

Partner

Network

Core

Capacities

Value

Configuration

Customer

Relationship

Distribution

Channel Customer Segment

Cost

Structure

Revenue

Streams

Success / Failure


Business Design


Which would you prefer?

Business Design “A”

$10 billion

$50 million

Business Design “B”

$8 billion

$300 million

Revenue

Profit


business design

Customer Selection

Profit Model

Strategic Control

Today Next

Scope

Unique Value Proposition


Business Design Example: Airline Industry Within a particular industry, companies may pursue very different Business Designs

United Southwest •  International & domestic; coach,

business and first-class travelers • Broad network & loyalty program

Customer Selection & Value Proposition

• Domestic travelers; coach only

•  Low-cost, no-frills w/ highly consistent customer service

•  Tiered fares based on class, flexibility

• Ancillary revenues

Value Capture/ Profit Model

• Every-day low prices • High asset utilization

• Sophisticated IT •  International Sales & Regulatory

capability

Organizational Systems • Cultural emphasis on Southwest way

• Global hub-and-spoke route system

Scope • US-only point-to-point route system

• Controlled-access airports in key geos

•  Loyal frequent fliers

Strategic Control •  Lowest costs • High frequency route coverage

Southwest Next?

•  $10BB •  $16BB Revenue

•  $4.7BB Market Cap •  $10BB


Business Model Framework


Business Model Canvas


Business architecture


BM: Impact Analysis


Environment Model


BM: Competitors Analysis


สรุป Business Model Elements

39

องค์ประกอบ ธุรกิจคู่แข่ง ธุรกิจของท่าน

สัดส่วนของคุณค่า Value Proposition

กลุ่มลูกค้า Customer Segments

ช่องทางการจัดจําหน่าย และข่องทางการสื่อสาร Distribution & Communication Channels

ลูกค้าสัมพันธ์ Customer relationship

การสร้างคุณค่า Value configuration

แหล่งรายได ้Revenue streams

โครงสร้างต้นทุน Cost structure


Disruptive Business model Thesis


สัดส่วนของคุณค่า Value Proposition

•  Name •  Description •  Reasoning (use, risk, effort) •  Life cycle (creation, purchase, use, renewal, transfer) •  Value level (me-too, innovation/imitation, innovation) •  Price level (attractive, market, high-end)

Value Proposition

Offering

setOf isA

Target Customers Capabilities

สิ่งที่เราเสนอให้กับลูกค้า?

Target Customers Capabilities Value Proposition Capabilities ภาพรวม

Offering 1

Target Customers Capabilities Value Proposition Capabilities

Offering 2 Offering 3 Offering 4

รายละเอียด


Value Proposition


Business Model


Financial Aspects


Customer Buying Cycles


Channel Strategy


Value Configuration


Customer Interface


Channel Strategy


Infrastructure Management


Value Configuration


Pricing Mechanisms


Pricing Strategy


Strategy Canvas


Core Offerings


Value Propositions


Value proposition and Life Cycle


Value Network


Value Shop


Capabilities


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Disruptive Business model Workshop


Business Model Types


Example business models over the years

•  The open business model •  The subscription business model •  The razor and blades business model

(bait and hook) •  The pyramid scheme business model •  The

multi-level marketing business model •  The network effects business model •  The monopolistic business model •  The cutting out the middleman model •  The auction business model •  The online auction business model •  The bricks and clicks business model

•  The loyalty business models •  The Collective business models •  The

industrialization of services business model

•  The servitization of products business model

•  The low-cost carrier business model •  The online content business model •  The freemium business model •  The premium business model •  The direct sales model •  The professional open-source model •  Various distribution business models

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Case: UNIQLO


Case: SKYPE


Business model : SKYPE


Case: Gillette


Case: Toyota


Case: Apple


Disruptive Business model

Entrepreneurship@TBS 2012


Business model Innovation

4 business model 2015

Business

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