Reformatting the Business Model International Symposium on Online Journalism April 2015.
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Transcript of Reformatting the Business Model International Symposium on Online Journalism April 2015.
Reformatting the Business ModelInternational Symposium on Online Journalism
April 2015
Who are we?• Five years old• Non-profit• Nonpartisan• Covers ONLY
state politics, policy, and government
• Digitally focused
• News, data, events
Corporate EventsFoundationsIndividual giftsConsumer revenueOther
Corporate EventsFoundationsIndividual giftsConsumer revenueOther
Corporate EventsFoundationsIndividual giftsConsumer revenueOther
Corporate EventsFoundationsIndividual giftsConsumer revenueOther
Corporate EventsFoundationsIndividual giftsConsumer revenueOther
Corporate EventsFoundationsIndividual giftsConsumer revenueOther
Corporate EventsFoundationsIndividual giftsConsumer revenueOther
“The poster child for revenue diversity.” - Nieman Journalism Lab
Why is revenue diversity important?
1. Protects against market forces
Why is revenue diversity important?
2. Keeps organization focused on innovation/entrepreneurship
“Earned” revenue
Philanthropic support
$$
2010 2011 2012 2013 2014Individual gifts FoundationsCorporate EventsConsumer revenue Other
Why is revenue diversity important?
3. Protects against undue influence from funders
Thanks!Tim Griggs@TTGriggs