3V Business SolutionsTechnology, Web, Marketing and Social Media Specialists

Hootsuite: Work Smarter not Harder Workshop

Author: Michael A LucyDate: 10.16.2012

Introductions – Love Wyandotte, Next Energy, 3V Business Solutions

Marketing Strategies

Social Media Marketing Strategies

Identify Your Social Media Channels

Managing Your Social Media Channels

Social Media Dashboards – HootSuite

Next Energy Presentation

Q & A

Agenda

Introductions

What you will hopefully walk away from this workshop with:

− Beginnings of a Documented Marketing Plan/Strategy

− Beginnings of a Documented Social Media Marketing Strategy

− Understwhich Social Media Channels Best Meet your Needs

− Understanding of a Social Media Marketing Strategy

− Understanding of Social Media Dashboards - HootSuite

Goals & Objectives

Do you have a marketing strategy?

What is your overall marketing strategy, “Marketing Vision Statement” − Example: 3V’s Marketing Strategy – Establish cross-channel, multimedia, print, live event

and social media marketing platforms to create brand awareness and identify marketing opportunities to support the 3V vision – A grass roots growth strategy in which we strive to add value to our community, build strong relationships and acquire trust, credibility and a reputation as marketing and technology innovators. Our website is the ANCHOR for all of our marketing activity.

Marketing Strategy

Do you have a marketing strategy?

What is your overall marketing strategy, “Marketing Vision Statement” − Example: 3V’s Marketing Strategy – Establish cross-channel, multimedia, print, live event

and social media marketing platforms to create brand awareness and identify marketing opportunities to support the 3V vision – A grass roots growth strategy in which we strive to add value to our community, build strong relationships and acquire trust, credibility and a reputation as marketing and technology innovators. Our website is the ANCHOR for all of our marketing activity.

Marketing Strategy

Do you have a social media marketing strategy? Example: 3V’s Social Media Marketing Strategy –

− DRIVE TRAFFIC TO OUR WEBSITE, ENGAGE AND CONNECT WITH CONSUMERS

− Utilize social media to build relationships with social graph connections in to cultivate brand awareness, trust, loyalty, credibility and reputation.

− Use social media to deliver value to our consumers; Marketing Advice, Hints and Tips

− Execute a social media posting strategy that adds value to the professional and personal life of our audience (entertainment, education, empowerment and a marketing repository resource)

Social Media Marketing Strategy

Limited Resources (Time, Money) – How to select which social media channels are most effective for me?

− Just Like Wall Street #1 – Diversification!!!

− Just Like Wall Street #2 - “No such things as a free lunch”

− Just Like Wall Street #3 - “No Risk, No Reward” What are the selling points of your products and/or services? What type

of media is most important for your marketing (information, data, media, video, audio, images, graphics, print)

− i.e. Clothing Retail – Images, Graphics, Print; Home Remodeling – Images, Audio, Information; Legal – Information, Print, Video, Audio; Marketing – All of the above

− i.e. Clothing Retail – Facebook, Pinterest/FlickR; Home Remodeling – Facebook, Pinterest/FlickR, YouTube; Legal – Facebook, LinkedIn; Marketing – EVERYTHING

Choosing Your Social Channels

What to post? VALUE – Post content that adds value and engages consumers (questions, creative and unique media, etc.)

When to post? Post when it makes sense to post but keep in mind when your targeted audience is most likely to be online

Hashtags - What are they and how should they be used?

Responses – ALWAYS, ALWAYS, ALWAYS respond to consumers as soon as possible. Thank them for participating, answer questions promptly and make contributors feel welcome!

Social Media Posting Strategy

What to post? VALUE – Post content that adds value and engages consumers (questions, creative and unique media, etc.)

When to post? Post when it makes sense to post but keep in mind when your targeted audience is most likely to be online

Hashtags - What are they and how should they be used?

Responses – ALWAYS, ALWAYS, ALWAYS respond to consumers as soon as possible. Thank them for participating, answer questions promptly and make contributors feel welcome!

Social Media Posting Strategy