3Q Growth Summit - August 2016
-
Upload
david-rodnitzky -
Category
Documents
-
view
101 -
download
0
Transcript of 3Q Growth Summit - August 2016
![Page 1: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/1.jpg)
1
WELCOME to the second annual 3Q Growth Summit
3Q Digital CEO David Rodnitzky
#3QSUMMIT
![Page 2: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/2.jpg)
May 2, 20233Q Digital
![Page 3: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/3.jpg)
May 2, 2023
My 2014 Predicted Trends1. More Data, More Problems (Decision Sciences) 2. The Rise of 1st-Party Data3. More Channels, More Devices (Wide Tail)4. Online and Offline Are Blurring5. No Devices, No Channels (Strategy)
3Q Digital
![Page 4: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/4.jpg)
May 2, 2023
My 2015 Predicted Trends1. Mobile!2. Keywords are Dead3. Native Advertising4. Marketing Clouds5. Beyond Media Buying
3Q Digital
![Page 5: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/5.jpg)
2016 Predicted Trends
![Page 6: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/6.jpg)
May 2, 2023
My 2016ish Predicted Trends1. Content Marketing Comes Alive2. Social Goes Beyond Facebook3. Programmatic Shows Signs of Life4. The Funnel Dies, The Hourglass
Emerges5. Digital Marketers Become Marketers
(Shot Heard ’Round the World)
3Q Digital
![Page 7: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/7.jpg)
May 2, 20233Q Digital
Trend #1: Why Content Marketing? Why Now?
+
+
=
![Page 8: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/8.jpg)
May 2, 20233Q Digital
Trend #2: Social Goes Beyond Facebook
![Page 9: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/9.jpg)
May 2, 20233Q Digital
Non-Facebook Paid Social – Stage 3?
No One Cares, No One Spends Any Money
Everyone Cares, No One Spends Any Money
No One Cares, Everyone Spends Money
Interest
Investment
![Page 10: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/10.jpg)
May 2, 20233Q Digital
Trend #3: Programmatic Comes of Age
![Page 11: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/11.jpg)
May 2, 20233Q Digital
Trend #4: The Hourglass Emerges
Display
Social
SEO
SEM
RetargetingSalesEmail
Social
RLSA
Direct Mail
Sales
Our Job No Longer Ends at the “Marketing Qualified Lead”
![Page 12: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/12.jpg)
Trend #5: Digital Is Eating Marketing
![Page 13: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/13.jpg)
May 2, 20233Q Digital
What If . . . We Just Became Performance Marketers?
2012
• SEM
2014
• SEM• SEO• Paid
Social• Display
2016
• SEM• SEO• Paid
Social• Display• Mobile• Analytics• CRO• Strategy• Native• Wiki• Content
Marketing
2018?
• DRTV• Radio• Direct Mail• Digital
Billboards• Email• VR/AR• IoT• Connected
Cars
![Page 14: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/14.jpg)
May 2, 20233Q Digital
Accountability = New Paradigm?
![Page 15: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/15.jpg)
May 2, 20233Q Digital
The Shot Heard Round the World
Performance Marketers
Bloated Marketers
![Page 16: 3Q Growth Summit - August 2016](https://reader034.fdocuments.us/reader034/viewer/2022042723/58ed3f061a28ab716d8b4621/html5/thumbnails/16.jpg)
May 2, 2023 3Q Digital
Play Ball!• Ask Tough Questions
• Network
• Hit Baseballs
• Resist the Urge to Check Email