3.6 Million Twitter Impressions Per Month: 3-Month Case Study

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3.6 Million Twitter Impressions Per Month Three-Month Case Study (Update)

Transcript of 3.6 Million Twitter Impressions Per Month: 3-Month Case Study

Page 1: 3.6 Million  Twitter Impressions Per Month: 3-Month Case Study

3.6 Million Twitter Impressions

Per MonthThree-Month Case Study (Update)

Page 2: 3.6 Million  Twitter Impressions Per Month: 3-Month Case Study

Growing a

Niche

#SocialMedia

Network

@BrianDColwell @BColwell_ALT @BColwell_CTA @BColwell_ECON @BColwell_EMGMKT LinkedIn.com/BrianColwell Statistics as of 2/14/16

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Develop a Content Curation System

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Create Twitter Lists

21 Lists5,384 Members

LIsts Allow you to make sense

of the Twitter madness

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Establish Your Niche

Niche Investment Markets

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Aggregate Comprehensive

& Timely Content

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Use Hootsuite

to Unlock Twitter

228 Hashtag Searches

59 Stock & ETF Searches

36 Influencer Searches

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Monitor Hootsuite

Searches Daily

323Searches Daily

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Distribute Content to

Target Niche Communities

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Distribute Many Types of

Custom Content

Curated Twitter ListsLinkedIn Posts

Blog Posts Paper.li Curated Online Newspaper

Website Content

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Share Community Content

#SocialMediaMarketing requires #frequency & #volume $TWTR $LNKD $FB

Community Content

30-60Posts Per Day

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Attract Followers

& Engage with Communities

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142 Profile

Views Per Day

Encourage Daily

Engagement

Engagement is the

Lifeblood of Social

Media ROI

15 Mentions Per Day

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Build Social Authority

10%Follower Growth

Per Week

Added to 581

Twitt

er Li

sts

3.6 MillionTwitter Impressions

Per Month

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Further the Conversation

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Nurture Relationships

with Clients & Prospects

100Connections

Per Day Niche Market Target Audience

80%

30LinkedInProfile Views Per Day

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Share Select Twitter

Content on LinkedIn

63 LinkedIn

Posts Per Week

@$ #

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Build Genuine

Relationships on LinkedIn

153Endorsements Given Per Week

Top 1% Profile Views

Among My 5K+ Connections