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2013 OnlineMedia Planner

2013 OnlineMedia Planner

SISTER PROPERTIES:

RevueAvantages.ca

InvestmentReview.com

CanadianInstitutionalInvestmentNetwork.ca

2013 Online Media Planner

TARGET

Executive and financial management, pension trustees, pension and benefits professionals, managers and consultants

•Average Monthly Page Views: 112,000

•Average Monthly Unique Visitors: 31,000

•Average Monthly Visits: 51,000

•Average eNewsletter Recipients: 50,000

•Average eDirect Recipients: 21,000

AsofNovember7,2012yeartodate

CONTENT

•daily news information

•breaking industry news

•expert opinions

•perspectives and special online reports

•BCTV

BenefitsCanada.com is the No. 1 online destination for pension and benefits executives

2013 Online Media Planner

Web Media (Big box, billboard, leaderboard, skyscraper) 1 Month

5,000impressions $2,705

10,000impressions $4,328

20,000impressions $7,575

Daily e-Bulletin/e-Newsletter 1 x

Leaderboard(728x90),BigBox(300x250),50-75wordtextmessagewithlink. $1,623

e-Direct Mail Per email

TargetfulldatabaseofBenefits Canadaonlinereadership.Listsegmentation/Geotargetingalsoavailable.Minimumof25%premiumchargesapply.

$6,493

Sponsored Content 1 x

Homepagebadgelinkingtoonepieceofcustomcontentorwhitepapers/educationalcontent $2,975

Microsite 1 Month

CustomizedlandingpageonBenefitsCanada.comforhostingwhitepapers,expertopinionsandprofilecompanyexecutives. $4,546

Online Appointment Notice 1 x

Photowith100wordsandlogoforone-monthprofilein“PeopleWatch”sectionofsite. $550

Rich Media* 1 x

SiteTakeover $5,000/perday(2daysmax)

SliverAds $1,500/perday(3-5days)

Catfish $750/perday(3-5days)*Someexceptionsapply.Pleasespeakwithyouraccountmanagerformoreinformation.

Askyouraccountmanageraboutcustomizedwebprograms,brandedcontentopportunitiesandcompletespecifications.

2013 ADVERTISING RATE CARD2013 ADVERTISING RATE CARD

BenefitsCanada.comhelpsmakeinformeddecisionsaboutpensionandbenefitsplansbyaddressingtheever-evolvinginformationneedsoftoday’sCanadianworkplaces

Francesca GibsonSenior Account Manager416764-3883francesca.gibson@rci.rogers.com

Robert MartinsNational Account Manager416764-1839robert.martins@rci.rogers.com

Andrea PhillsAccount Manager416764-3832andrea.phills@rci.rogers.com

Karine Huard, MontrealNational Account Manager514843-2133karine.huard@rci.rogers.com

Alison WebbPublisher416764-3876alison.webb@rci.rogers.com

Alison WoodAssociate Publisher/Editor-Custom416764-3823alison.wood@rci.rogers.com

Simeon GoldsteinEditor-in-Chief – Avantages514843-2510simeon.goldstein@rci.rogers.com

Garth ThomasExecutive Publisher416764-3806garth.thomas@rci.rogers.com

HEAD OFFICERogersPublishingLimitedOneMountPleasantRoad,7thFloorToronto,OntarioM4Y2Y5Tel:416764-2000Fax:416764-3934

MONTRÉAL OFFICELesÉditionsRogersLimitée1200,avenueMcGillCollege,bureau800Montréal(Québec)H3B4G7Tel:514845-5141Fax:514843-2183

74%ofBenefits CanadareadershavevisitedBenefitsCanada.cominthepast30days

Benefits CanadaisthetopdestinationonlineforCanadianpensionandbenefitsexecutivesBasedon2012readershipresearch

2013 Online Media Planner

BULLETIN AD

TEXT-BASED (RECOMMENDED)

• 50-75wordswithlink(Submitseparately)• TextwillbeinArial,Size12• Logocanbeused(40Kmaxfilesize)• SupplylogoinEPSorhighqualityJPGformat.

IMAGE/TEXT COMBINED BULLETIN AD

• SupplyimagefilesinGIForJPGformat(40Kmaxfilesize)• 50wordswithlink(Submitseparately)• TextwillbeinArial,Size12

IMAGE-BASED BULLETIN AD

• SupplyimagefilesinGIForJPGformat(40Kmaxfilesize)• Supplyonelineoftexttobeinsertedbelowtheimageasa• clickabletextalternative• TextwillbeinArial,Size12

DIMENSIONS:

Width: Foranycombinationoftext/imageorimage-basedads,dimensionsoftheentireadinsertionshouldnotexceedthecorrespondingnewsletterswidth(ContactyourAccountManagerfordetails).Newsletterwidthis685px.

E-DIRECT

SINGLE SPONSORED EMAILS SENT TO PENSION & BENEFITS EXECUTIVES

• Customemailmessageincludingbrand,product,educational,event,etc.information

• Allcontentissponsorcreatedandbranded

ONLINE APPOINTMENT NOTICE

• Photowith100wordsandlogoforonemonthprofilein“PeopleWatch”sectionofsite

DISPLAY ADVERTISINGDISPLAY ADVERTISING

Image/text combined bulletin ad

Image-based bulletin ad

Text-based bulletin ad

2013 Online Media Planner

FILE TYPES

GIF,JPG,FlashSWFs,ThirdPartyAdTags

IMPORTANT NOTES:

1. AlldisplayadvertisingunitsadheretoIABCanadastandardspecifications.Foradditionalinformation,pleasevisitwww.iabcanada.com.

2. eNewsletterscanonlyaccommodateGIForJPGadunits.Flash(SWF)filesarenotsupportedandmustadheretoBPPGFlashinstructions.

3. AnimatedGIFsmayonlyloop3times,endingonthelastframe.

4. ThirdPartyAdTagsareacceptedforROS(run-of-site)only.

5. Clientsmustsupplyclick-throughURLseparately—donotembedintoSWF.

6. AllSWFfilesmustcontainUniversalclickTAG.Forthelatestcodeandinstructions,pleasevisitwww.iabcanada.com.

7. Websiteads—only1click-throughURLcanbeusedperimagefile.

8. eNewsletterads—only1click-throughURLcanbeusedpereNewsletterdeployment.

9. eNewsletterads—animatedGIFsmustincludecalltoactionandlogo.

PleasenotethatanimatedGIFsarenotfullysupportedbyallemailclients.Werecommendthatthekeymessagebeplacedintothefirstandlastframeofanimation.

NOTE: AdsshouldnotclickthroughtodocumentssuchasPDFsorMSWordfilesortoemailaddresses.

**AllonlinematerialtobesuppliedtoBPPGCreative:bppgcreative@rci.rogers.com

LATE CREATIVE: Allmaterialmustbesubmittedwithaminimumof5businessdayspriortocampaignstartdate.Latematerialwillresultinmissedcampaignstartdatewithfullcampaignbeingchargedtoadvertiser.

DISPLAY ADVERTISING SPECIFICATIONSDISPLAY ADVERTISING SPECIFICATIONS

Big Box300wx250hpixels40kborless

Narrow Skyscraper120wx600hpixels40kborless

Wide Skyscraper160wx600hpixels40kborless

Billboard300wx600hpixels40kborless

Leaderboard728wx90hpixels40kborless

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