Indesit innovation Experience

Graffity Fridge

30 March 2005

Udine

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Content

Indesit Company

Our business

Our innovative experience

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Content

Indesit Company

Our Our businessbusiness

Our Our innovativeinnovative experienceexperience

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A truly European Group…

Plant

Office

Affiliate company

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Indesit company: a simple story

1975 2001

250

500

750

1,000

1,250

1,500

1,750

2,000

20 Times in

20 Years

Focus on household appliances, moving from Italy to “Big Europe”

Today we have a well balanced product mix equally split among cooking, cooling and washing

Today we have a well balanced geographical presence and market shares

From the 300th to the 2nd position in Europe by market share

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Turnover, Mln. €

Indesit Company was created in 1975 from the Household Appliances Division of Industries Merloni, a company founded in 1930 by Aristide

Merloni. It Is the youngest multinational in the home appliances business

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Content

Indesit Indesit CompanyCompany

Our business

Our Our innovativeinnovative experienceexperience

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MARKET SHARE

Source: GfK, AMAR, Internal Estimation

2004 (Volume) Change vs Y-1 (p.p.)

16,4%15,8%

14,9%9,4%

5,1%4,4%

1,3%1,2%0,8%

30,7%

BSHIndesitElectroluxWhirlpoolArcelikCandyLGSamsungVestelOthers

+ 0,4+ 0,3- 1

- 0,4+ 1,3- 0,1+ 0,2+ 0,3+ 0,4+ 1,4

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Market share

FS Brand Share Greater Europe 2004

Number 1 FS Brand Number 2 BI Brand

BI Brand Share Greater Europe 2004

∆ vs 2003

7.8%

5.5%

8.5%

Bosch

Whirlpool

+0.2

-0.4

+0.3

3.2%

+0.3

0

3.1%

1

2

3

7

8

∆ vs 2003

7.4%

7%

7.6%Siemens

Whirlpool

-0.3

+0.5

+0.1

3.5%

+0.30.9%

1

2

3

8

12

+0.2

Source: GFK, Others, Indesit Company.

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ARISTON +HOTPOINT = 8.3%

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ProductsAriston Extendia Refrigerator

The Ultimate Food and BeverageConservation Machine

● Integrated vacuum system (Everfresh)

● Full No-Frost technology

● External Bar

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A revolution in kitchen evolution: the ability to go beyond consumer’s expectations

● A new concept to meet evolving dimensional trends

● Internal spaces designed to create space

● A handy, sliding basket drawer offering a perfect view

ProductsNew Ariston BI cooling drawer

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Products Ariston Extendia Washing machine

The new frontier of ergonomics

● Comfort in use

● 8,5 kg capacity: from everyday wash to bulky weekly loads

● Woolmark Platinum Care Plus: unique most gentle wash on garments and blankets

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ProductsNew Indesit BI range

A new strategic approach to the European BI market

● Complete system of coordinated BI products

● Quality, simple products that offer great value

● Highlighting consumer’s essential needs