2014BINUS ENTREPRENEURSHIP CENTERASSIGNMENT EN002

MODUL 2.1 Who is your Customer - Market Segmentation

In accordance with the previous topics, you should define the market segment. This would be important to ensure that whatever actions that you planned to do for your business, would be directed to the perfect potential market, so there would not be any useles actions (that might lead to some cost leakings).

Segmentation

By Primary Research

By Data (Secondary Research)

End User

Application

Benefits

Market Characteristic

Early/ Growth/ Steady

Partners/ Players

Size of Market

Small/ Average/ Big

Competition

Figure 7 Example Segmented Chart

MODUL 2.2 Who is your Customer-Build Your End User

It important to define the customers. These questions would help you define the kinds of customers that would closely related to your product/business. The bold questions are the must-answer questions. You may add more questions that you considered as the relevant questions that might help you describing the potential customers.

Question :

1. What is their gender ?

2. What is their age range?

3. What is their income range?

4. What is their geographic location?

5. What motivates them?

6. What do they fear most?

7. Who is their hero?

8. Where do they go for vacation? For dinner? Before work?

9. What newspaper do they read? Websites? What TV shows do they watch?

10. What is the general reason they are buying this product? Saving? Image? Peer Pressure?

11. What makes them special and identifiable?

12. What is their story

13. .

You may not yet be able to answer many of the above questions; they also may not be relevant to your situation. Question with bold is a must answer

Answer :

1.

2.

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11.

12.

13.

MODUL 2.3 Who is your Customer- Identify Your Next 10 Customer

Good busines should be able to evolve. In order to survive (and evolve), you should be able to make some important identifications of the related factors, and one of them is the next customer. By identifying the next customer you would have an overview about the upcoming condition of your business.

Your Next Customer :

1. .

2. .

3. .

4. .

5. .

6. .

7. .

8. .

9. .

10. .

Approval BECApproval Lecture

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