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3 Ways to Transform eBooks to Boost B2B Marketing Results

Victoria Hoffman Content & Community Manager, Uberflip @victoriahoffman

Vanessa Porter Director of Marketing, SnapApp @NessieBessie

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WE WILL SEND THE RECORDING.

Questions? We’ve got answers!

(At the end of the webinar J)

Join in on

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Stick Around For a Demo

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Why Transform With Interactive Content?

1.) Layer interactive elements into your existing ebook

2.) Break your ebook down into snackable

content 3.) Utilize your lead form for richer, more

actionable data

START  SMALL    

THINK  BIG  }

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Why Do We Love Ebooks?

Ebooks are informative, convenient, and exciting to follow!

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Large pieces of static content can be tough to get through.

However…

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Released ebook!

Targeted Promotion Email Campaigns!

--Blast!--Nurture!

Broad Promotion Blogs!

Paid Media!

A Basic Campaign Plan

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Adding an interactive component can increase engagement and

add value for your audience!

Make It Interactive

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MAKE YOUR EBOOK INTERACTIVE

Transformation #1

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Use What You Have

Your entire ebook can be interactive if you want it to be!

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Questions give your eBook a consultative feel. Your audience can also self-identify

or benchmark themselves

Ask Questions

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Use Animations

ZOOM… wobble POP

Flash fade

Roll

Adding animations to your content can create a playful touch and

make it fun for the audience

TADA

Flip

bounce

SLIDE

Swing

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Video creates a two way conversation and drives a deeper engagement in

the content experience

Include Video

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SNACKABLE CONTENT

Transformation #2

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Using  the  themes  &  messages  of  your  core  content  to  create  related  pieces  that  build  the  strength  of  your  brand’s  connec=on  to  the  idea/topic  overall    

Amplify Your Content

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Are you making it easy for your audience? Break your content down into

snackable portions.

Break It Down

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Are you making it easy for your audience? Break your content down into

snackable portions.

Break It Down Benchmark Yourself!

Test Your Knowledge!

See How You

Compare!

Get Your ROI!

What's Your Roadmap!

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Turn Your Content Into Sushi

Core Asset!(white paper, ebook, interactive content, video….)!

2-pagers !

Calculator! Assessment!

Webinars!

Survey! Contest!

Worksheets!

Quiz! Product Picker!

Infographics, SnapApps!

Blog posts! Guest blogs!

Large-Form Assets

Mid-Form Assets

Short-Form Assets

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Multiple Content Types

Assessments Contests Brackets

Interactive Video

Galleries Polls/Surveys

Quizzes Interactive Infographics

Calculators

Create unique stand-alone experiences:

§  ROI Calculators §  Personality Assessments §  Surveys

Layer an interactive component

into existing content: §  Infographics §  Video §  White Papers

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Top  

Middle  

Bo5om  

+

+

+

Ebook

White Paper

ROI Tool

Survey  Interac=ve  Infographic   Quiz  

Quiz  

Assessment  

Calculator  Assessment  

Calculator   Product  Picker  

Expand Content Types Through the Funnel

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Have a dialogue with your audience and gain more actionable data

Get More

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ACTIONABLE DATA

Transformation #3

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Your Data Fuel Line

What happens to all the data you collect?

§ Streamline new data into your marketing automation forms § Collect more detailed information from your prospects § Provide your sales team with more qualified leads

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Shorter Lead Forms

Leverage existing campaigns and content

§  Streamline data to your marketing automation platform

§  Guide your audience into the right nurture tracks

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Better Scoring Opportunities

Behavioral Scoring: §  Score by completions or

specific questions and results §  Your audience will tell you

where in the journey they are Demographic Scoring:

§  Content specific §  Qualify your leads

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Nurture Streams

Diverse content makes an impact §  Nurture your audience with p

ersonalized content §  Encourage engagement with

small, entertaining pieces of content

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Transform With Interactive Content

START  SMALL    

THINK  BIG  

Layer an interactive element into your ebook

Break it down into snackable content

Utilize your lead form for richer, more actionable data

}

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The fastest and easiest way to create interactive content that boosts

results by 2-3x across all existing marketing programs.

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RESOURCES

Your Interactive Demand Gen Campaign

https://content.snapapp.com/i/599430-workbook-your-interactive -demand-gen-campaign

Are You Ready For Interactive Content?

http://info.snapapp.com/Ready-For-Interactive-Content-Assessment.html

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QUESTION TIME!

Vanessa Porter Director of Marketing, SnapApp

@NessieBessie

hub.uberflip.com

Victoria Hoffman Content & Community Manager,

Uberflip @victoriahoffman

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