3 WAYS TO FIND YOUR TARGET AUDIENCE

THERE ARE THOUSANDS OF FANS, CLIENTS, CUSTOMERS AND SUPPORTERS YOU HAVEN’T TOUCHED THE SURFACE OF THE AUDIENCE AVAILABLE TO YOU RIGHT NOW

1 WHO IS YOUR TARGET AUDIENCE?

WHAT TYPE OF AUDIENCE ARE YOU LOOKING FOR?

Age, Gender, Location, Stage of Life, Political Interest

Personality Traits, Emotions, Needs, Passions and Frustrations

What value or benefit can you bring to the table?

Who is your ideal customer?

What kinds of groups or associations would they join?

What do they dislike?

1 WHO IS YOUR TARGET AUDIENCE?

NAME

INTERESTS

JOB

CITY

PERSONALITY

FAMILY

AGE

PROBLEMSVALUES

LANGUAGE

Picture your target audience

WHERE IS YOUR AUDIENCE & WHAT DO THEY DO? 2

FIND YOUR AUDIENCE

Where do they spend their spare time?

Carry out surveys Find your potential audience and talk to them

Find them online: social media habits, forums etc.

What are your competitors doing?

Subscribe to relevant newsletters and publications

Google

TALK TO YOUR AUDIENCEDo they have their own jargon?

What news do they read? Where do they see their friends?

Where do they go for entertainment? Check your competitors, make sure you’re heading in the right direction

3 HOW WILL YOU ENGAGE THEM?

YOUBe Personal

Be Helpful

Be Enjoyable

Ask Questions

Be Human

Be Interesting

Use their language

Share media

REACH OUT TO YOUR TARGET AUDIENCE & BECOME A PART OF THEIR COMMUNITY