V.Preethi (020)Savitha (058)Srikanth (032)Karthik (035)Saroj (017)

3 SUCCESSFUL SOUTH KOREAN COMPANIES

LG

Hyundai

Samsung

INTRODUCTION

LG Electronics is a global leader &technology

innovator in consumer.

The company was originally Established in

1958.

The LG Group was a merger of two Korean

companies Lucky and Gold star.

LG electronics is one of the worlds largest

manufacturer of electronic product.

company started in 1947 under the trading

name Lak Hui.

The Gold star made the first radio in Korea.

1962, Gold star radios were exported to

countries like the USA.

CEO

MR. R.S KIM is the Vice chairman&CEO of LG

Electronics.

BRANDS

Home Entertainment

LCD TVs, Plasma TVs Audio, video optical

storage.

Mobile communications:-

Mobile handset (CDMA/GSM/3G) Mobile

Accessory, PCB.

Home Appliances:-

Refrigerators, washing machines, cooking

appliances, vacuum cleaners etc.

SUCCESS FACTORS

LG has taken innovative marketing and promotional initiatives.

Launch of new technologies in consumer electronics and home appliances.

LG was the first brand to enter cricket in a big way, by sponsoring the 1999 World Cup, and followed it up in 2003 as well.

contd…

LG has differentiated its products using technology and health benefits.

The TV range has ‘Golden Eye’ technology.

Air-conditioners have the ‘Health Air System’ .

Microwave ovens have the ‘Health Wave System’.

COMPETITORS

Samsung is the major competitor of LG.

The target audience of both companies are same.

Samsung Also Started Direct Marketing Campaign as – ‘Spot The Van CookingFiesta’.

‘Samsung Bio TV’ For Televisions.

Sansui Also Introduced ‘Smarts Eye TV’.

INTRODUCTION

• HMIL is a fully owned subsidiary of Hyundai motor company (HMC) .•Entered India in 1996 , launched “santro” as first car.•First foreign company to establish manufacturing unit in India .•Manufacturing unit near Chennai and forms critical part of HMC’s global export hub. •Largest passenger car exporter and the second largest car manufacturer in India.

PRODUCTS

Santro xing

i10

i20

Verna

Sonata

Accent executive

Getz

Elantra

Tucson(SUV) , Terracan(SUV)

M.D & CEO

Mr.B.S.Seo.(HMC)

H.W. Park (India)

FACTORS FOR SUCCESS IN INDIA

Understanding the Indian customers and demands , introduced its first economic car “Santro”.

Design , price are the key factors for their success.

With its success of santro became second largest automobile manufacture and largest exporter in India.

Customer satisfaction campaign was started.

Attractive advertising strategy.

Vendors and dealers are large in number.

COMPETITORS

Maruthi suzuki

Ford

GM

Toyota

HISTORY OF SAMSUNG

Samsung was formed in the year 1938 and is named after a city in south Korea called Samsung

From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world's leading electronics companies, specializing in digital appliances and media, semiconductors, memory, and system integration. Today Samsung's innovative and top quality products and processes are world recognized

company expanded its product lines and reach, grew its revenue and market share, and has followed its mission of making life better for consumers around the world.

way back in 1998, when the South Korea’s leading consumer electronics giant entered into an agreement with the International Olympic Association (IOA) to sponsor the 1998 Seoul Olympics. The message was clear. Samsung wanted to sponsor Olympics to establish itself as a global brand. And it became successful to a great extent too.

SAMSUNG IS NOW CONSIDERED AS A PIONEER IN THE DIGITAL AGE

The digital age has brought revolutionary change – and opportunity – to global business, and Samsung has responded with advanced technologies, competitive products, and constant innovation.

Samsung comprises around 80 companies. It is highly diversified, with activities in areas including construction, electronics, financial services, shipbuilding and medical services.

In FY 2010, Samsung reported consolidated revenues of ($258 billion), and profits of ($27.6 billion)

CEO & LOGOS

Oh-Hyun Kwon

(Vice Chairman & CEO)

Since Dr. Kwon joined Samsung Electronics'Semiconductor Business in 1985

The Samsung Byeolpyo noodles logo, used from late 1938 until replaced in 1958.

The Samsung Group logo, used from late 1969 until replaced in 1979

The Samsung Group logo (“three stars”), used from late 1980 until replaced in 1992

The Samsung Electronics logo, used from late 1980 until replaced in 1992

Samsung's current logo used from 1993 to present.

INDUSTRIES WHERE SAMSUNG ELECTRONICS CO.,

LTD. COMPETES

Memory Chip & Module Manufacturing

Computer Hardware Manufacturing

Computer Networking Equipment Manufacturing

Network Access & Communication Device Manufacturing

Routing & Switching Equipment Manufacturing

Competitors

Advance micro devices.Inc

Au Optroics corp

Apple Inc.

REASONS FOR THE SUCCESS OF SAMSUNG IN INDIA

way back in 1998, when the South Korea’s leading consumer electronics giant entered into an agreement with the International Olympic Association (IOA) to sponsor the 1998 Seoul Olympics. The message was clear. Samsung wanted to sponsor Olympics to establish itself as a global brand. And it became successful to a great extent too.

Samsung’s association with the Olympics helped the company increase its brand visibility and brand recall among its consumers worldwide.

Last year, Indians bought more than 10 million smart phones and Samsung took more than 34% of that market

IEEE mentioned that Samsung become successful because the company makes stuff that people actually need by improving current technology Being ahead of the competition is the mantra of Samsung’s success. In business

it always pays to reduce the lead-time, as being late in business means business is over, which happened in the case of many big brands and competitors.

Successful branding.

PRODUCTS OF SAMSUNG

Cell phones

T.V

Washing machine’s , oven’s , refrigerators etc..