3 Some Chocolates Cuisine,Inc. · 2020. 5. 14. · Chocolates. Patrick is the CEO of 3 Some...
Transcript of 3 Some Chocolates Cuisine,Inc. · 2020. 5. 14. · Chocolates. Patrick is the CEO of 3 Some...
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3 Some Chocolates Cuisine, Inc.Strictly Confiden/al | Not For Public Distribu/on
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Executive SummaryWe live and enjoy life through experiences. The best experiences are memorable and unforgettable. What makes us yearn for moreis usually something unique, fun and something you can share with the people closest to you! We have created a unique chocolate experience where people can bite their temptation, satisfy their desire and fulfill their fantasy x3!
Since our founding in 2017, 3 Some Chocolates has been satisfying our customers taste buds x3! We have customers all across the United States and have shipped chocolate to every state and several countries! Our next goal is to make our delectable chocolates available to even more customers across the United States with the opening of our own manufacturing and distribution center, giving us the opportunity to make our chocolate available in retail locations and to have a chocolate shop where customers can come in for their own unique chocolate experience. We also want to create a dining franchise that brings people together where they can enjoy quality service, quality food and an out-of-the box experience!
3 Some Chocolates Cuisine will be the perfect place where you can satisfy your cravings, allowing you to indulge in your desires, senses and passions x3. This will be our first franchise location which we plan to open up in prime locations throughout the United States. It’s not just chocolate but an experience. The industry is ripe for a new way to dine with a chocolate twist! 3 Some Chocolates Cuisine will offer not just chocolate but a variety of flavorful Food combinations in threes!
We are an eye-catching, edgy company with a competitive advantage because we offer a delicious product, shock value and an unforgettable experience x3!
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Company Principles
Vision
3 Some Chocolates Cuisine’s vision is to create and combine three delicious flavors in one and make it for everyone.
Mission
3 Some Chocolate mission is to acquire a manufacturing, production and distribution facility so that we can increase our sales capacity and distrubute our delectable chocolates to retail locations across the United States. We want to create a unique and memorable dining experience filled with mouth watering, unforgettable flavors, produce high quality products that are competitively priced using unique ingredients which will make the product stand out among other brands at our all new Chocolate Cuisine Experience.
Objectives
To acquire a manufacturing and distrubtion location to expand offering at reatil locations.
To open a chocolate shop.
To Increase our online Sales
To open our first franchise Chocolate Cuisine, offering an all new dining experience x3.
To create and market a unique brand that will serve as a conversation piece in person, at events and through all social media platforms.
To create unique chocolate products and experiences unlike anything currently available in the market.
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Core Competencies
The core competencies on which 3 Some Chocolates competes with are:
Taste 3 Some Chocolates is unique because the ingredients we use in our chocolate are not readily seen among
other manufacturers. Using recipes such as our trademarked Jerk Chocolate Bites and confections, 3 SomeChocolates guarantees a new experience with each of our products.
Quality 3 Some Chocolates uses the best and freshest ingredients, paying attention to key details such as the
quality of cocoa beans used, cocoa butter, efficient tempering machines and consumer satisfaction. In ourChocolate Cuisine franchise locations we will provide fresh and delicious menu items in combinations of 3.
Brand 3 Some Chocolates is not only selling chocolate with unique flavors, but the name alone which is
trademarked with the United States Patent and Trademark Office, serves as a conversation piece and sparks interest. With slogans such as “Have a 3 Some” consumers will be drawn out of curiosity towards the product. 3 Some Chocolates Cuisine Inc. Franchise will also be a new and innovative way to dine. Offering customers 3 different ways to enjoy their favorite dishes and drinks served with a side of chocolate!
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New Concept in Dining & Chocolate Experience
Problem
All of 3 Some Chocolates products are currently available online. We have high demand for mass distribution across the country but at our current production capacity, we are unable to meet the demands of the market.
Solution
3 Some Chocolates will acquire a manufacturing facility to mass produce the item to specialty food markets, restaurants and luxury good stores across the country. This will increase revenue and satisfy consumer demands.
Problem
The theme of the restaurant industry has become redundant and boring. People constantly look for a new dining experience they can share on Social Media that will serve as a conversation piece allowing them to interact with their own personal audience.
Solution
3 Some Chocolates Cuisine’s unique food combinations, product and experience will give restaurant goers a new way to enjoy their meals in 3’s while actively sharing the experience through social media creating a buzz around the new way to have a 3 Some without the regret.
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Business Model Canvas
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Purpose• Create a unique and out of
the box chocolate experience• Mass produce product for sale
in retail storefronts & online
Goal #11-3monthsSecure manufacturing/distribution center and chocolate shop / Increase Online Sales• Placement of product in storesin
the United States
Goal #28-12 months• Opening of firstchocolate
Cuisine.
Vision• To become a uniquely
delicious chocolate franchise.
Our Market Key Activities Value Proposition Customers• High traffic areas• National Retail Stores:
Whole Foods, TraderJoes• High End Specialty Stores:
Saks Fifth Avenue
• Confectionery manufacturing• Product distribution• Chocolate Shop• National Restaurant Franchise
Implementation
• New Restaurant Concept• Ingredient Innovation• Provide uniquefood
combinations• Create a new themefor
dining
• RestaurantGoers• Largegatherings• Couples• Grocery Markets• Corporate Functions• Online Shoppers
Key Resources Marketing Customer Relationship Partners• Brand• Team• Product• Processing Facility
• Social Media• National Print Publications• Television• Word of Mouth
• Online Discussion• Customer Highlights• Loyalty & Membership
Discounts
• Distributors• Retail Partners• Franchisees• Suppliers
Channels Cost Drivers Cost Drivers Revenue Streams
• Brick and Mortar• Retail Locations• Online
• Ingredients/Packaging• Commercial Property• Staff Salaries/Benefits• Equipment & Facilities• Regulatory & Compliance
• Commercial Property• Staff Salaries/Benefits• Equipment & Facilities• Regulatory & Compliance• Marketing
• In storepurchases• Restaurantclients• Online Sales• TradeShows• Franchise Fees
• Marketing
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3 Some Chocolates Cost Analysis
Property/Utilities$8,000 - $10,000
Per month
Licenses/Insurance$1,000 - $3,000
City licensing fees, Health and Safety, Compliance Permits.
Manufacturing & Kitchen Equipment
$100,000 - $150,000(Varying by size of location.)
Point of Sale Fees$300 - $600
Per month
Staff$12,000 - $15,000
Per month
Online Customer Acquisition$500
Per monthPer month: third party ads, website, marketing, CRM.
Social Media Marketing$2,000 - $3,000
Per month
Branding, Packaging & Cost of Goods Sold$3,500 - $5,000
Per monthVarying by product and
material.
Above costs are estimates and may vary based on location.
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3 Some Chocolates Cumula6ve Cost Analysis
Estimate costs for manufacturing location with chocolate shop:
Estimated Monthly Costs
$26,500 - $37,000
Lease/Utilities
Insurance
Employees/Benefits/Payroll Fees & Taxes
Advertising
Cost of Goods Sold (Ingredients, Packaging, Shipping)
Bookkeeping
Estimated Initial Set Up Costs
$120,000 - $160,000
Chocolate Tempering Machines
Chocolate Cooling Station
Chocolate Coating Pan
Chocolate Enrobing/Coating Machine
Display Case
Store Signage/Décor/ Store Set Up
Licenses/Permits
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Equipment for Chocolate Produc6on & Manufacturing
Chocolate Depositor
Customizable machine that will place chocolate directly into molds.
Estimated Cost: $20,00 - $30,000
Chocolate Coating Machine
Mass production of truffles and bites
Estimated Cost: $10,000 - $15,000
Chocolate Tempering/Mixing Machines
Melting and tempering of chocolates
Estimated Cost: $8,000 - $10,000 (6 needed)
Chocolate Cooling Tunnel
Brings chocolate to temperature for packaging
Estimated Cost: $29,000
Chocolate Panning Machine
Coating various items evenly with chocolate a bases (nuts and cherries)
Estimated Cost: $12,000 - $14,000
Vacuum Packaging Machine
Sealing product for distribution
Estimated Cost: $5,000 - $8,000
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3 Some Chocolates Past & Projected Revenue
Projected & Past Revenue
Since our founding in January 2017, 3 Some Chocolates has made over $250,000 in online sales and $70,000 at chocolate trade shows. 3 Some Chocolates currently has over 60,000 online customers and over 45 unique items. With additional capital for online marketing and advertising, we will be able to expand our client base. A manufacturing facility will allow us to hire the staff and acquire the equipment necessary to handle an increase in demand of sales as well as make our products available in retail stores across the country.
Sales are projected to increase in 2020 at a 15% rate. With additional capital for marketing and advertising and partnerships, we expected an increase of at least 20 to 25% in online sales revenue. Artisanal Chocolate Shops average a 55% to 75% profit margin and with our trademarked and highly sought after products, we are confident that a 3 Some Chocolates Shop will have an advantage in the current chocolate market.
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Market Overview
Chocolate Industry
The Confectionary Industry is one of the most lucrative markets in the United States. According the Global Chocolate report by Statista, 2018 sales ofchocolate related products reached $26,614 Million (US) and is expected to grow to $30 Million (US) by 2023. Over 85% of adults in America buychocolate with 53% of consumers eating at least one piece or more of chocolate a week. Among chocolate eaters almost 75% eat chocolate as a treatwhile 33% buy more chocolate around the holidays to give as a gift. Chocolate is also eaten as a mood enhancer by 29% of the US population with manypeople looking for varieties and new ways to enjoy the product.
3 Some Chocolates Cuisine, Inc. will have a unique opportunity to become a part of this blooming industry with its unique branding and product in whichconsumers have the option to purchase white, milk and dark all in one, satisfying a need for diversity among not currently seen among other well knowncompanies currently in the industry.
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Restaurant Industry
With the right funding 3 Some Chocolates Cuisine will be able to successfully compete within this market because our products are unlike anythingcurrently available to consumers. Our concept is even more unique because our Chocolate Cuisine will also enter into a lucrative US restaurant industrywhich has reached a record high of $863 billion dollars in 2019, up 3.6% from 2018.
Market Overview
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Team
The founders of 3 Some Chocolates, Patrick and Kristin, have worked nonstop over the last 3 years building a brand that people respect and love. They are certified chocolatiers, having studied in the artisan chocolate capital of the world, Belgium at the largest chocolate manufacturing facility in the world, Barry Callebaut Chocolate Academy. They are dedicated to giving their clients the best and most delicious experience.
We put passion and love into every item we make. Everything is handcrafted and we pay attention and take care of every detail from packaging, to flavor, taste, design and presentation. Our work is a delicious form of art and we take pride in all we create! We have received over 250 FIVE star ratings on Google, our Website www.3somechocolates.com and Facebook, which helps us understand what the customer wants, encouraging us to continuously improve.
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Team
Patrick Glanville, CEO & President
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Patrick Glanville is a visionary and a former retail manager with over15 years’ experience in retail management. He is a marketing director, graphic and web designer, a former certified personal trainer and currently a certified Chocolatier. His passion for culinary art and recipe development skills shows through his amazing chocolate confections and creation of the company.
Patrick’s love for the culinary arts began as a child, with his grandmother teaching him how to create chocolate confections as a hobby from which he was able to turn into a successful business, 3 Some Chocolates. Patrick is the CEO of 3 Some Chocolates where he is not only is he the recipe developer and confectionist but also handles marketing, content development, sales, operations, product design, web design, customer outreach, customer service and support.
His vision is for 3 Some Chocolates Cuisine to be a worldwide franchise where people can indulge in their desires, fulfill their fantasy and bite their temptation x3!!
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Team
Kris6n Parker Glanville, CFO/CEO
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Kristin Parker Glanville has over 15 years’ experience in administration, operations and financial services. She holds a Bachelor of Science Degree from Georgia Institute of Technology and she received her Master’s Degree from the City College of New York, CUNY.
Kristin is experienced in project management, business law, compliance, operations, human resources and real estate. She has help set up and structure several companies throughout her career. Kristin currently works in financial technology.
At 3 Some Chocolates, Kristin is the CEO & CFO, responsible for business operations and financial forecasting/tracking. Kristin is in charge of compliance, manages inventory, product quality assurance, acquired and maintains trademarks and licenses, handles stock allocation, business structure, marketing, operations, sales and customer service. She is also a certified Chocolatier. Kristin helped engineer the operational dynamics for the company to ensure the that the customer will have an exceptional and memorable experience x3!!!
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Disclaimer
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This document and the information contained herein is the property of 3 Some Chocolates Cuisine, Inc. (3SCC)
This document has been prepared for illustrative and discussion purposes only. It may not be used for any other purpose and may not be reproduced, copied, given or distributed, in whole or in part, to any other person.