3 Social Media Business Benefits Beyond Sales

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Social media has provided a convenient low-cost marketing platform for many small businesses in recent years, and has quickly become one of the top forms of internet marketing. Unfortunately, for many businesses, social feels like more of a burden than a boon.

It’s How Your Business Meets People

Businesses today operate in a digital age, and that means they need to be ready to make their first impression digitally. Social is the most accessible interface available for businesses to make contact with laypeople on the internet. SEO, traditional content marketing, PPC, and other advertising methods are designed to target people who are already looking for your product.

It Amplifies Your Site Content & Grows Traffic

While your social accounts won’t necessarily generate many sales (depending on your industry), a well-run account will inevitably attract relevant followers. Those followers aren’t always customers, but they’re an important part of your well-integrated digital strategy.

It Protects Your Reputation No matter what kind of business you run, you’ll have to deal with your share of unsatisfied customers. An employee might have had an off day, there could have been an honest mistake, or the customer could just be in a bad mood.

Keeping a maintained social presence is important to help businesses attract as many of those complaints there as possible. This way it’s easier to address and resolve them directly and reduce the amount of negative attention you have to deal with on those third party review sites.

Thank you!

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Original Source:http://www.business2community.com/social-media/social-media-beyond-sales-01432518#brzRJPiLfBmP6pZq.97

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