3 Secrets of Social Media Marketing

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3 Secrets of Social Media Marketing

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Oct. 1, 2009 presentation for Rethinking Corporate Communications, a conference held at Pepco headquarters in downtown DC and produced by Communitelligence.

Transcript of 3 Secrets of Social Media Marketing

Page 1: 3 Secrets of Social Media Marketing

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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

3 Secrets of Social Media Marketing

Page 2: 3 Secrets of Social Media Marketing

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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

“What do I like look… a tech expert?”

-  David Pogue, The New York Times (Sept. 10, 2009)

Illus. by Stuart Goldenberg

http://www.nytimes.com/2009/09/10/technology/personaltech/10pogue.html

This is a joke… really, anyone can become a social media expert. But you gotta walk the talk.

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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Social Media Grab Bag You don’t need to use all the tools.

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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Social Media Simplified Gotta use Twitter, YouTube, Facebook, LinkedIn, Flickr and Blogs.

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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Blog(s) for Einstein? My favorite slide from 3 years ago, but still speaks to a lot of folks.

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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

One in five U.S. adults has no landline; 49% of young adults (ages 18 – 29) use only cell phones

Harris Poll April 4, 2008

2/3 of Americans own a video-enabled mobile device, including iPods, cell phones and laptop computers.

BitBriefs Sept. 11, 2009

Importance of mobile

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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Break

http://www.slideshare.net/LeeAase/energizing-word-of-mouth-through-social-media

Example #1

Lee Aase – Mayo Clinic’s social media guru

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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Break Example #2

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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Twitter – 7 ways to get RTs and Followers

#1 Get out of silo mentality

#3 It’s OK! Build your personal brand AND your company brand

#2 Start small; fail cheaply

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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

[email protected]

Mobile: 202.255.1467

Site/blog: www.debbieweil.com

Twitter: @debbieweil This presentation created for Communitelligence’s Rethinking Corporate Communications 2009 Oct. 1, 2009 Washington DC