3 Secrets of Social Media Marketing
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Transcript of 3 Secrets of Social Media Marketing
Slide Title
© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
3 Secrets of Social Media Marketing
Slide Title
© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
“What do I like look… a tech expert?”
- David Pogue, The New York Times (Sept. 10, 2009)
Illus. by Stuart Goldenberg
http://www.nytimes.com/2009/09/10/technology/personaltech/10pogue.html
This is a joke… really, anyone can become a social media expert. But you gotta walk the talk.
Slide Title
© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Slide Title
© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Social Media Grab Bag You don’t need to use all the tools.
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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Social Media Simplified Gotta use Twitter, YouTube, Facebook, LinkedIn, Flickr and Blogs.
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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Blog(s) for Einstein? My favorite slide from 3 years ago, but still speaks to a lot of folks.
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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
One in five U.S. adults has no landline; 49% of young adults (ages 18 – 29) use only cell phones
Harris Poll April 4, 2008
2/3 of Americans own a video-enabled mobile device, including iPods, cell phones and laptop computers.
BitBriefs Sept. 11, 2009
Importance of mobile
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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Break
http://www.slideshare.net/LeeAase/energizing-word-of-mouth-through-social-media
Example #1
Lee Aase – Mayo Clinic’s social media guru
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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Break Example #2
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© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Twitter – 7 ways to get RTs and Followers
#1 Get out of silo mentality
#3 It’s OK! Build your personal brand AND your company brand
#2 Start small; fail cheaply
Slide Title
© Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Mobile: 202.255.1467
Site/blog: www.debbieweil.com
Twitter: @debbieweil This presentation created for Communitelligence’s Rethinking Corporate Communications 2009 Oct. 1, 2009 Washington DC