Social Media Marketing - Big Brand Secrets: How to Get More Customers Using Social Media
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Amberly Rundell Digital Marketing Strategist Mannix Marketing Big Brand Secrets: How to Get More Customers Using Social Media
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Amberly Rundell, Digital Marketing Strategist at Mannix Marketing, reveals simple tips the "big brands" use to get more customers using social media marketing. The presentation is geared towards the hotel, restaurant and hospitality industry and includes real life examples from Fortune 500 companies including Disney, Hampton Inn, MGM Grand, Marriott Hotels, etc. A strong emphasis was put on the importance of User Generated Content, "Capturing Moments", and Visual Storytelling using videos and images. Important Quotes To Remember: "Marketing is no longer about the stuff you make, but about the stories you tell." "The most important hotel marketing trend of 2015? The importance of visual storytelling in the online shopping journey." "What is your Unique Selling Point?" "Provoke an emotion." "Pull back the curtains....show off your amenities...your employees....your establishment.." "Provide a GREAT offer. For hotels, add-ons work the best. For example "Stay 2 nights, and get 2 free lift tickets, $100 towards our restaurant, free concert tickets, etc. These go viral." "Remember, it's SOCIAL media. It's a two way street. Listen to your fans and have a conversation with them." "Spice up your content with (FREE) design tools."{Canva.com, PicMonkey.com} "What are your goals? What is considered a "win" for you? More website traffic? Bookings? Write your goals down on a piece of paper, so you have something to work towards." "Use Tagboard to search hashtags across social media channels." "People are influenced by other people. That's where the power of social media comes in." (In reference to the Piano Staircase video by Volkswagen.) "Run a contest, these go viral. Use Woobox, and Rafflecopter." "One way to get more fans is to boost your post. Your post will get shared with not only your fans, but friends of all your fans as well, greatly expanding your reach." "Save time with the Facebook Scheduler. Write all of your posts a month ahead of time, and then add them to your page and schedule them out. This will save you a lot of time." "Remember, you don't have to be great to start,...but you have to start to be great." Amberly Rundell provides one on one Social Media Consultations for businesses small and large, specializing in Facebook, Pinterest, Instagram and Twitter for hotels and restaurants. For more information on our Social Media services, please visit us online at www.mannixmarketing.com or give us a call today at 518-743-9424. We look forward to hearing from you! Let's Connect: Facebook: www.facebook.com/MannixMarketing Twitter: https://twitter.com/mannixmarketing Pinterest: www.pinterest.com/MannixMarketing Google+: https://plus.google.com/+Mannixmarketing/posts
Transcript of Social Media Marketing - Big Brand Secrets: How to Get More Customers Using Social Media
Amberly RundellDigital Marketing Strategist
Mannix Marketing
Big Brand Secrets: How to Get More Customers Using Social Media
Things of the 90’s
Do you Remember…..?
Tressugar.com
Buzzfeed.com
Wtfcars.net
cravefitnessforlife.com
Amberly RundellDigital Marketing Strategist
Website DesignSocial Media Marketing
Search Engine OptimizationMobile MarketingRegional Guides
Welcome to the
Social Media Revolution
• RRun a Contestun aRun Contest Contest
Top Social Media Sites
The top five social networks used by B2B marketers to distribute content are LinkedIn (83%), Twitter (80%), Facebook (80%), YouTube (61%) and Google+ (39%). (Social Media Today))
1.5 billion Facebook users
Google+: 1 Billion Twitter: 500 Million
Instagram: 150 Million Pinterest: 70 Million
“Why should I market on my business on social media?”
97% of all consumers search for local
businesses online.- https://smallbusiness.yahoo.com
78% of small businesses attract new
customers through social media. (Relevanza)
www.emarketer.com
• Market Research• Build Credibility• Build Website Traffic• Build Trust• Build Relationships With Your Customers• Spy on Competitors• Outstanding visibility• Increases referrals • Increases familiarity• Place where you can offer your products or serces
www.hubspot.com
“In social media, content leads to conversations, conversations build
relationships, and relationships results in ROI.”
Petrafisher.com
Does social media marketingreally work?
The Proof is in the Numbers
Website visits from Facebook
What are your goals?
• Brand Awareness
• Phone calls
• Bookings
• Email Sign ups
• Website Traffic
• Sales
Go Viral
The Internet is the Most Powerful Marketing Tool in History
What social media networks should I be on?
Quality trumps quantity. Where are your customers? Pick one or two social media platforms, and devote yourself to learning about them and using them well.
#2 – Have a Visually Appealing Page That Shows off Your Brand/Products
#2 – Include Promotions and Specials In Your Cover Photo
Include Your Specials in your Cover Photo
Put your website address in your “About” section
Add your “Call-to-action” Link(Book Now, View Our Menu, Free Quote, etc.”)
Fill Out Your Description Area and Add a Call to Action
(“Book Now” link, phone number, etc.)
Create an “Easy To Remember” Address
Optimize Your Page
http://www.mannixmarketing.com/blog/facebook-marketing-m2con/
#3 – Study Your Competitors
#4 - Connect with Others
• Business Partners
• Clients
• Members of the Chamber of Commerce
• News Channels
• Potential Business Clients
• Competitors
• Influencers
#5 - Post Interesting Content
How do YOU stand out?
What is your USP?
(Unique Selling Point)•How are you different from your competitors?•Why do customers love you?
What is UNIQUE to your business?
1) Family owned business since 19602) Has your Executive Chef won numerous awards?3) Do you offer emergency services 24-7?4) Do you offer private yoga classes inside of your
hotel rooms?5) Do you have customers that have been coming
to you for 20+ years?
Do you have a unique product?
Every business has a story. What’s yours? Share it in a way that attracts clients and encourages prospects to take action.
Visual Storytelling with Images
The Most Important Digital Marketing Trend of 2015 -
The importance of visual storytelling in the online shopping journey.
Give them the experience
Provoke an Emotion
Show off your establishment
Pull back the curtains!
Employee Spotlights
Tips from your Employees
Share Events
Testimonials
(Make sure to get permission first!)
Community Service
Promote Your Products & Services
Show off your amenities
Our venue is the perfect place for your wedding reception!
Share Your Holiday Menu
During the 2013 holiday season, Embassy Suites Brea – North Orange County shared their special holiday delights with their Facebook fans. With the menu posted on social media, more fans were aware that the hotel was offering seasonal specials during Christmas and New Years.
User Generated Content
www.travelocity.com
Community Events
Provide a Great Offer
Enticing Packages – Ex: Room and Tickets to a Local Event
Weekly Series
#ThrowbackThursdays
#MeetTheTeamMondays
#FridayFunFact#TuesdayTrivia
Visual Storytelling with Video
Storytelling
Storytelling
To educate guests about their hotels and brand identity, Hampton Hotels created a YouTube video series known as “Hamptionality Moments.” The campaign featured the recreation and sharing of the real life guest stories on the hotel’s YouTube channel. Launched in late 2012, the video series generated 5 million YouTube views, a 133% increase in Facebook fans, Twitter engagement growth over 110%, over 500 million social impressions.
https://www.youtube.com/watch?v=R1CvK_XAZMM&index=2&list=PLMEqx95wlLwxIXdplgLr7naM5kkEi7Aox
Capture Moments
Storytelling – Pull in Your Customers
https://www.youtube.com/watch?v=fXzw_0nzAlg
Nobody sharesboring content
#6 - Listen
Have a conversation
Remember to Comment, Like, Share, etc..(*Most businesses forget to do this!)
#7 - Engage Your Audience
“Activate your fans, don’t just collect them like baseball cards.”
-Jay Baer, Convince & Convert
Caption Contests
During the 2013 Halloween season, Hampton Inn & Suites Nashville Downtown encouraged their Facebook fans to vote for their favorite pumpkin, all of which were carved by the hotel staff. Fans that participated were entered into a drawing for a chance to win 5,000 HHonor points. Getting fans get involved in selecting the winner helped the hotel increase their Facebook reach and post engagement.
Employe Contests
Employee Contests
What is your favorite dish on our menu from our restaurant in our hotel, XYZ?
a) Shrimp Ravioli Florentineb) Balsamic Blue Filet Mignonc) “Filet” Cheese Steakd) Pan Seared Pork Belly
Ask Open Ended Questions
Humanize Your Brand – Include Your Employees
# 8 – Spice Up Your Content with Great (FREE!) Design Tools
Edit Photos Like a Pro
www.picmonkey.com
Make Collages
Picmonkey.com
www.Canva.com
Collages App
Search for “Collages” in your App Store on your smart phone. It’s free!
#9 – Run a Contest or Giveaway
www.mashable.com
Exclusive Promotions
Added Bonus Offers
#10 - Educate
Be the Authority
Share Tips
Ask Questions
Promote Events
Share Tips
Blog Posts
The Ultimate List of Blog Post Ideas
Courtesy of Digital Marketer (www.digitalmarketer.com)
Top 10 Tips List
• Top 10 “Must See” Places in Albany
• Top 10 Things To Do in the Adirondacks
• Top 10 Tips For Healthy Eating
• Top 10 Must Wear Trends this Summer
Tagboard
www.woobox.com
How To Get More Fans
#10 - Promote!
Add Links In Your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
Email Newsletters
Social Proof
Add Icons to Your Website
Receipts
Promotional Materials
Media
Find us on to stay updated on special rates, local events and exclusive deals just for our fans!
Run a Contest
Boosted Post
FAQ’s
“How often should I post on Facebook?”
“How do I have time to do this?”
Save time with theFacebook Scheduler!
“How do I get more likes?”
Key Takeaways
• Be there
• Don’t recreate the wheel
• Find out what makes you unique
• Tell your story Visually using Images and Videos
• Capture Moments
• Never stop exploring and testing
Find a trusted friend who also has a business that has been using a social media channel, and start learning from them.
Homework
• Take out your notes again
• Try out 2 or 3 things you learned today!
Let’s Connect!
@MannixMarketing
(518) 743-9424
www.facebook.com/mannixmarketing
www.mannixmarketing.com
