3 C’s of Corporate Communication

•Competence•Confidence

•Creativity

COMPETENCE

What is Your Purpose?

1. To Inform2. To Persuade

3. To Entertain

Narrow The TopicState of Education in the US

State of Education in WV

Problems in County School Districts

Decisions by Local School Board

AudienceAnalysis

Demographics1. Size

2. Who is in the audience?3. What is the make up of the audience?

Cultural1. Diversity2. Beliefs and values

3. Prior Understanding

Psychology1. Exposure2. Attention3. Perception

ORGANIZATION

INTRODUCTION

A. Attention GetterB. Adaptation (show how

attention getter relates to your topic)

C. CredibilityD. ThesisE. Preview

BODYA. Point 1B. Point 2C. Point 3D. Other Points as Needed

P.I.E.R. Method

1. P – Point 2. I – Instruction3. E – Examples4. R – References

CONCLUSIONA. Restate ThesisB. Restate Main PointsC. Concluding Device

- Often useful to tie this in to your introduction

CONFIDENCE

Top 5 Fears in the US 5. Deep Water4. Financial Problems3. Insects2. Heights1. Public Speaking

Ways for Coping With Fear

1. Directly acknowledge fears2. Concentrate on subject of

speech and your relationship with audience

3. Act Confident4. Start the Speech Strong5. End the Speech Strong

CREATIVITY

Verbal Style- Be Clear- Be Vivid- Be Powerful- Treat your audience like

you would want to be treated

Nonverbal Style- Neat Appearance - Natural Posture- Eye Contact- Use Gestures- Do Not Hide Behind

Objects

Practice Makes Perfect

1.Simulate the Speech Setting2.Practice with Visual Aids3.Practice without Memorizing4.Time the Speech5.Practice Out Loud

During Your Presentation

1.Use Effective Eye Contact2.Use Effective Language3.Use Effective Gestures4.Be Enthusiastic 5.Be Conversational6.Use Notes as Needed