2nd Onwards

7/27/2019 2nd Onwards

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ACKNOWLEDGEMENT

Gratitude is not only the greatest of virtues, but the parent of all others.

- Cicero

I take immense pleasure in thanking Mccain Foods India Pvt. Ltd. for, giving me an

opportunity to work on the project.

It is with great respect and devotion I place on record my deep sense of gratitude and

indebtedness to my project guide Mr. Gaurav Puranik (Area Sales Manager for rest of

Maharashtra and Goa), Mccain Foods India Pvt. Ltd. for his sustained and valuable

guidance, constructive suggestions, unfailing patience, friendly approach, constant support and

encouragement during the conduct of this course.

I take this opportunity to express my heartfelt thanks to Mr. Saurabh Minocha and Mr.

Sandeep for their valuable guidance, candid behavior and all possible help rendered throughout

the project.

I am deeply indebted to Dr. Renu Bhargawa, our beloved Director, Indira School of

Business Studies, for having permitted me to work on this project.

I place a deep sense of obligation to Dr. Mahesh Mangoankar, Professor at ISBS Pune,

who was my mentor for the Summer Internship Project; his guidance and experience, were

indeed of great help in successful completion of the project work.

Finally, I would like to express my regards to my beloved parents and my friends

especially Kumar Apurv and Yatish Bhat for their blessings, inspiration and support in

successful completion of the project.


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EXECUTIVE SUMMARY

The Indian food processing industry is one of the largest in the world in terms of

production, consumption, export and growth prospects. Earlier, food processing was largely

confined to the food preservation, packaging and transportation, which mainly involved salting,

curdling, drying, pickling.India has a strong agricultural production base with diverse agro-climatic conditions and arable land of 184 million hectares. It is one of the major food producers

in the world and has abundant availability of wide variety of crops, fruits, vegetables, flowers,

livestock and seafood. Summer internship was undertaken at McCain Food India Pvt. Ltd., Pune,

Maharashtra. McCain Food India Pvt. Ltd. is world's largest producer of French Fries and Potato

Specialties. McCain Foods Ltd. is located in Florenceville, New Brunswick, Canada. It has

grown to become a global leader in the frozen food industry. The title of the project is TO

STUDY CUSTOMER SATISFACTION LEVEL OF McCain FROZEN FOOD

PRODUCTS.This study was taken mainly to know about the satisfaction level of customers

against McCain frozen products. The main objective of this project was to know about the

consumer behavior towards frozen food. To know about the preference of customer towards

frozen food, to know which all factors influences purchase behavior of preferences, to study the

level of usage of frozen food product by consumer and to study the satisfaction level of variouspurchasers.

The method of research used in the project was descriptive method of research. Research

instrument used in the project was questionnaire. Sample universe are the lounges of Pune region

and various customer who visit supermarket. Sampling method used in the project was non-

probability sampling. Sample size is 110.

Major findings of the project was found that 99% of the customers are aware of frozen

food products. It was seen that a majority of the customers 54% use both (Veg. and Non-veg.)

frozen food products and 45% of customers use vegetarian frozen food products. It was found

that 99% of customers use McCain products. It was found that 76% of customers are highly

satisfied with McCain frozen food products. It was observed that 39% of the customers are

influenced by the price of the product as a purchasing factor. It was seen that 38% of customer

find the products available in supermarket and everywhere. It was observed that 43% of


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customers found out about McCain products through their friends. It was found that 96% of

customers find it easy and convenient to cook McCain products. It was observed that 90% of the

customers find the information on packaging useful. It was seen that 56% of the customers

purchase McCain products once a month. It was observed that 88% of the customers recommend

McCain products. It was found that 96% of the customers use frozen food products. It was

observed that 88% of the customer found frozen food easily available.It was seen that 79% ofcustomers demand for McCain products.

Major conclusion of this project was .The consumer behavior towards frozen foodproducts shows that 56% of the end users purchase McCain products once a week and 71% the

customers (lounges) purchase McCain products 1-2 times a month. Also 67% of consumers

(lounges) purchase 4kg. of McCain frozen food products in a month from dealers/ distributors.

The consumer preference of frozen food products shows that 54% of end user

consumers prefer both (vegetarian and non-vegetarian) frozen food products and also 45% of

them prefer vegetarian frozen food products. It also shows that 79% of consumers (lounges)

purchase McCain products.

The influencing factors of end user purchase preference shows that Price and Taste

account as most influencing factors with 39% and 32% respectively. The study also shows that

for the customers (lounges), margin is the influencing factor accounting for 62%.

The level of usage of frozen food products shows that 56% of end users purchase McCain

frozen food once a week. It was also observed that the customers (lounges), 67% require around

4kg. of frozen food products and 71% of customers have a frequency of purchasing the products

1-2 times a month.

Some of the major recommendation was In India McCain has all their products in vegetarian

segment only. There are few customers who prefer Non-vegetarian frozen food products, so the

company should enter non-vegetarian segment of frozen food products in India also. Company

should focus on taste, durability and quality of some products because customers were

influenced by them and together they stand for the highest percentage of influencing factors of

purchase.


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Table of Contents

S N Contents Pg No

1 Introduction

1.1.What is the project

1.2.Definition and purpose of the project

1.3.Scope of the project

1.4.Salient Contributions of the project

1.5.Outline of the project report

2 Industry/ Company overview

2.1. Industry overview

2.2. Company overview

3 Theoretical Background/ Review of Literature

3.1. Theoretical Background

3.2. Review of Literature

4 Objectives

5 Research Methodology

5.1. Method of research

5.2. Type of research

5.3. Data type

5.4. Data Collection tools

5.5. Sampling plan


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5.6. Data analysis techniques to be used

6 Data Analysis , Results and Interpretation

7 Conclusions

8 Limitations of the project

9 Recommendations

2nd Onwards

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