2nd Annual Media Relations Summer Camp
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description
Mohawk College and the Hamilton Spectator hosted the 2nd annual Media Relations Summer Camp in July 2009 for nonprofits, community groups and social entrepreneurs. The free, two-day camp helped community builders pitch better stories to the press. After an overview of media relations on day one at Mohawk and coaching by a team of counsellors with PR and marketing expertise, the campers went to the Spectator to meet, greet and pitch a panel of reporters, editors and columnists and get a newsroom tour.
Transcript of 2nd Annual Media Relations Summer Camp
Agenda
9:10 a.m. WelcomeMeet your counsellorsMeet your fellow campers
9:30 a.m. Media Relations 101 primer
10:30 a.m. Break10:30 a.m. Break
10:40 a.m. Small group discussions with counsellors
Noon Lunch courtesy of the Hamilton Community FoundationNoon Lunch courtesy of the Hamilton Community Foundation
1 p.m. Practicing and polishing our pitches to a panel of counsellors
2:30 p.m. Case studies from your fellow campersSuccess storiesNot-so-successful stories
3:15 p.m. Prep for Day 2 at the Spectator
There are two things people want more than sex and money ... recognition more than sex and money ... recognition and praise.-- Mary Kay Ash
-- Dizzie Dean
New initiativeNew initiativeBuilt around studentsPartnershipsPartnerships
Jay RobbDirector of Media Relations, Internal Director of Media Relations, Internal Communications, Community Projects and Special EventsMohawk College of Applied Arts & TechnologyMohawk College of Applied Arts & Technology905.575.1212 ext. [email protected]
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