28. JetBlue Airways. 1. Background: As a small and low cost airline, JetBlue has been one of...
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Transcript of 28. JetBlue Airways. 1. Background: As a small and low cost airline, JetBlue has been one of...
28. JetBlue Airways
• 1. Background:
• As a small and low cost airline, JetBlue has been one of successful small airline companies. Its operating strategy significantly impacted the other airliners.
• Market expects higher offer price due to its past successful story.
2. Questions
• 1) What is IPO procedure?
• 2) What is your estimates for JetBlue’ s IPO price?
• - Dividend models
• - Total company valuation models
• - Multiple approaches
• 3) Do you want to offer high price or low price? Why?
3. Summary or conclusion