Jeff CohenJeff CohenCIO - JetBlue AirwaysCIO - JetBlue Airways

Who is JetBlue?Who is JetBlue?

Eleventh Largest Carrier in America Only U.S. start-up airline to launch with

more than $100 million in capital Only airline to offer 24-channels of live

satellite television free at every seat Only airline to broadcast the Olympic

Games live at every seat

Who is JetBlue?Who is JetBlue? First U.S. airline to introduce "paperless

cockpit" flight technology Only U.S. airline to be 100% e-ticket First U.S. airline to install bullet-proof

cockpit doors across its fleet Only airline to install security cameras in

passenger cabin for customer, crew safety Highest efficiency - passenger load Standardization is a business

strategy

The DifferenceThe Difference CrewmembersCrewmembers CustomersCustomers Values Values

SafetySafety Caring Caring IntegrityIntegrity FunFun PassionPassion

CommunicationCommunication

Technology TodayTechnology Today Virtual Call Center A Microsoft-based environment

Windows 2003 Server Exchange 2003 Office 11 Greenwich (Instant Messenger) Topaz (SMS 3.0) SharePoint Portal 2.0 Liberty 64 Bit SQL

Technology TomorrowTechnology Tomorrow

Scaling Up vs. Scaling Out Reliability Availability Manageability Keeping It Small As We Grow

Leveraging TechnologyLeveraging Technology

Customer Loyalty - TrueBlueCustomer Loyalty - TrueBlue Maintenance & Engineering - VisaerMaintenance & Engineering - Visaer Reservations - Res 2.0Reservations - Res 2.0 CRM - Data WarehouseCRM - Data Warehouse Flight Operations – BornemannFlight Operations – Bornemann E-Mail- Exchange 2003 (Titanium)E-Mail- Exchange 2003 (Titanium)

Make IT WorkMake IT Work

VisionVisionCultureCultureCreativityCreativity

JetBlue Airways ConfidentialJetBlue Airways Confidential© 2002 JetBlue Corporation. All rights reserved.© 2002 JetBlue Corporation. All rights reserved.

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