25Targeting Ideas - Amazon Web...

Weirdly Specific Facebook Ad Targeting Ideas25

25 Weirdly Specific Facebook Ad Targeting Ideas 1

Hey there, Wilco de Kreij here.

With over 2+ billion monthly active users (source), Facebook advertisers can

pretty much reach whoever they want, whenever they want it.

A gigantic opportunity.

But it’s not all good though, as many advertisers seem to struggle to show

their message to the right audience: those who’re potentially interested in

their product or service.

Even though Facebook gives advertisers the opportunity to target their

ads to very specific groups of people, many advertisers simply go for a

combination of “location”, “age”, “gender” and a few interests.

A good start, but it only scratches the surface of what’s possible…

… and being a marketer it’d be a crime not to use that, right?

Since you’re reading this guide, I’m guessing you fall within one of three

categories:

1. You want to start running Facebook Ads, but you don’t know how yet.

2. You are already running some Facebook Ads, but you want improve your

ROI.

3. You are Facebook Ads master and just looking for some nuggets.

If you recognise yourself in one of those, I’ve got good news for you.

Besides the targeting inspiration you’ll get in this guide, I’ve prepared a

(free) complimentary Facebook Ads training with “golden nuggets” for both

beginners AND advanced advertisers. More on that later.

https://techcrunch.com/2017/06/27/facebook-2-billion-users/


How to target Facebook Ads?

One of the biggest advantages to advertising on Facebook is your ability

to target specific groups of highly engaged people. In fact, compared to the

average online reach of 38% for narrowly targeted campaigns, Facebook is

89% accurate (Nielsen OCR, 2013).

When targeting your ads, you have the following options.

Location

Location targeting allows you to reach customers in key locations by

country, state/province, city and zip code.

You can also target by radius from a city or exclude locations.

Demographics

As an advertiser, you can refine your ad’s target audience based on content

people have shared about themselves in their Facebook profiles, such as

age, gender, relationship status, education and type of work they do.

Interests

Interest targeting lets you define your ideal audience by their interests,

hobbies and Pages they like on Facebook.

Facebook identifies interests from information people have added to their

Timeline, keywords associated with the Pages they like or apps they use, ads


they’ve clicked on and other similar sources.

Behaviors

Behaviors are activities that people do on or off Facebook that inform

on which device they’re using, purchase behaviors or intents, travel

preferences and more.

Advanced Targeting

Custom Audiences lets you target Facebook Ads to existing customers

or audiences using information you already have. For example, customer

custom audiences, website traffic custom audiences, engagement custom

audiences or lookalike audiences based on these.

In this guide, I’m not going to focus on “the obvious targeting methods”.

Quite the opposite, actually.

Below, you’ll find 25 weirdly specific things you can use to target your

Facebook Ads. While going through this list, I want you to be inspired by

what’s possible. Most of these 25 might not be relevant for your exact

business… but it will help you to think outside the box and realise what’s

possible.

Let’s dive in.


Target New Generation

From the Millennials to the Baby boomers, you can target the hottest

generation of this era.

Target Advertisers: Clothing / Fashion, Gadgets, Gaming, Media Houses etc.

01


People with upcoming Anniversary

Reach out to people that have a special day coming in their life. Target

people that have an upcoming anniversary.

Target Advertisers: Greeting Services, Event Planners, Restaurants,

Recreational Activities etc.

02


Target by their rate of Technology Adoption

If your product or service is too high-tech or even the completely opposite,

you can target audience on how they adopt technology.

Target Advertisers – SaaS, HighTech, Vintage, DIY etc

03


Target by household members

You can target your ad to people that live among a family or have separate

households.

Target Advertisers – Kitchen Accessories, Home Appliances, Furniture,

Cleaning Services etc.

04


Friends of People with Anniversary

Sometimes all you need is a small reminder to remember your loved ones

anniversaries and special days. Target friends of people that have an

upcoming anniversary.

Target Advertisers – Greeting Services, Online Gift Stores, ECards, Event

Management etc.

05


Target Small Business Owners

Facebook is home to hundreds and thousands of small business owners. If

you are a banking, insurance or selling an app for small businesses, you can

reach a broad number of potential customers.

Target Advertisers – Banks, Insurance, Freelancing Platforms, Web Hosting,

Marketing Agencies etc.

06


Target people when they have a new job

Now using Facebook, you can target each individual that got a job recently.

Target Advertisers : Photo Albums, Fashion / Clothing accessories, Online

Learning platforms etc.

07


Target people in new relationships

Find and target people that are recently engaged or married and are

building their relationships.

Target Advertisers – Greeting Services, Online Gift Stores, ECards, Event

Management, Restaurants etc.

08


Target people that create Events on Facebook

With Facebook Ads, you can target all people that have recently created an

event on Facebook. This can be good targeting for businesses that deal in

event management service.

Target Advertisers – Event Planners, Caterers, Decorators, Entertainers,

Movie Makers etc

09


Target people that traveled recently

Target all people that recently returned from travelling. Though there can

be many businesses that can target recent travelers but if you are into photo

album creation business than you can’t miss out these people.

Target Advertiser: Album Creators, Doctors / Physicians, Travel Agencies,

Airlines etc

10


Target Parents

From couples that are just about to become parents to couples that are

parenting for last 25 years, you can target all types of parents.

Target Advertisers – Doctors, Hospitals, Schools, Colleges, Insurance,

Travel Agents etc.

11


Target people on their Technology Interest

The technology targeting for Facebook Ads is vast. You can target ads based

on the type of computing devices or consumer electronics they have show

interest in. Such as , you can target all people that have shown interest in

Ebook Readers.

Target Advertisers : Hardware / Software Vendors, Cellphone Vendors,

Ecommerce Stores, Online Services etc.

12


Target people based on their political interests

Want to segment and reach your audience based on political views?

Facebook Ads let you weed out your audience on their political following

too.

Target Advertisers – Political Parties, Political Organizations, Media Houses

etc.

13


Reach people using Facebook Payments Platform

This is a must have targeting for businesses that are selling something

on Facebook or they have paid for apps on Facebook. The Facebook

Payments targeting enables you to reach all people that have recently

made a payment, spend more than average or all people that have used the

Facebook Payment Platform at least once.

Target Advertisers – Facebook App Developers, Online Retailers,

Ecommerce, Facebook Pages selling something etc.

14


Target on type of Browsers they use

If you have a Chrome or Safari Extension, you should really consider

targeting your ads on the type of browsers used. This will enable you in laser

targeting prospects that use only your preferred browser.

Target Advertisers – Browser Extension Developers, Developer Tools,

Productivity Apps etc

15


Target people that responded to your event

Similar to page likers and app users, you can target friend of people that

responded and interacted with your event.

Target Advertisers – Event Creators, Event Managers, Webinar Organizers,

Trade Shows etc.

16


Target people from their Email Domain

Do you want to target only Gmail or AOL users? With Facebook Ads

Targeting, you can also target audience on the type of email service provider.

Target Advertisers – Gmail Extensions, SaaS owners, etc.

17


Target people living away from home

E-greetings, money transfer, communication, shopping, travel and more

similar advertisers can easily target people living abroad and away from

their hometown.

Target Advertisers – E-Greetings, Online Services, Money Transfer, Travel,

Insurance, Immigration Consultants, Restaurants etc.

18


Mobile device users by brand and device

Facebook reports more than half of its users access Facebook via their

mobile device. Mobile Device Targeting by Facebook enables you to target

audience based on the type of mobile device (brand, OS, features), tablet

owners, new smartphone buyers and much more.

Target Advertisers – Mobile App Developers, Mobile Accessories Stores,

Mobile/ Cellphone Vendors.

19


Friends of people that like your page

A person is most likely to engage with your ad or page, if their friend have.

Using Facebook Connections Targeting, you can target people that are

friends of people that like your page.

Target Advertisers – Page Owners and all type of businesses.

20


Target by their Computer’s Operating System

Similar to browser, you can also drill down to the type of operating system

you audience is using. Perfect if you are selling a desktop application.

Target Advertisers – Computer Vendors ,Repair and Maintenance Service,

Desktop Software Vendors etc.

21


Target Sporting Fans and Events

Does your business has potential in global sporting events? Use Facebook

Seasonal And Events Targeting to reach audience that has engaged with

content related to the mega sporting event.

Target Advertisers : Media Companies, Sports Team / Franchises, Event

Organizers etc.

22


Target all type of Travelers

From frequent travelers, business travelers to people currently travelling,

you can target all type of travelers.

Target Advertiser: Album Creators, Doctors / Physicians, Travel Agencies,

Airlines etc

23


Target people who used your app

Target audience that is friends of people using your app. They are most likely

to interact with your app, if their friend is already doing it.

Target Advertisers – App Developers, App Testers, App Vendor.

24


Targeting made out of advanced combinations of connections

If you want to create a custom audience out of your connections and

their friends, you can use Advance Combinations to create your own

segmentation.

Target Advertisers – Any business that is looking for a very unique set of

people.

25


Let’s take it a step further…

Did you get inspiration for your Facebook Ad Targeting? I hope you did, but

we only barely scratched the surface.

Getting inspired to think outside the box is a good first step… but ideas alone

won’t get you there. As you know, execution is what counts.

I remember when I started running my first Facebook Ads… Oh man, was

I confused. I knew all the theory… but didn’t know what’s working BEST in

practice.

(All the so-called “gurus” figured to leave that part out, haha).

That’s why I’ve put together a complimentary training session in which I’ll

dive more in-depth in what’s working on Facebook Ads. I’ll show you the

tricks, strategies, and yes… actual case-studies.

You can sign up for the training here.

Obviously, it’s free :)

Thanks for reading this guide and I’m looking forward seeing you on the

training session!

- Wilco de Kreij

https://learn.connectio.io/ad-secrets-1b/

SIGN ME UP

Want to get more results from your Facebook Ad

Campaigns?

Just click here to Register for the

Free Training

https://learn.connectio.io/ad-secrets-1a/

25Targeting Ideas - Amazon Web...

Documents

Transcript of 25Targeting Ideas - Amazon Web...