24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD...
Transcript of 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD...
KBS
WOR
LD P
ROFI
LE 2
016-
2017
Sales Contact Information
TV Channel BusinessKBS Headquarter, 359 Yeouidaebang-ro, Yeongdeungpo-gu, Seoul KOREA 150-914
Tae-Ho Sung Deputy Director (Marketing) [email protected] +82 2 781 3621
Dong-Seol Geum Senior Channel Manager [email protected] +82 2 781 3625
Won-Joo Yun Senior Channel Manager [email protected] +82 2 781 3626
Seong-Heum Baik Channel Manager [email protected] +82 2 781 3624
Jung-Min Lee Channel Manager [email protected] +82 2 781 3629
JapanKBS Japan, an affiliate of KBS, handles the distribution of KBS World in Japan.
Ho-Kyeong Lee KBS Japan [email protected] +81 3 3568 7791KBS Japan (Shuzan Building 5th Floor, 5-5-13 Akasaka, Minato-Ku, Tokyo, 107-0052, JAPAN)
AmericaKBS America, an affiliate of KBS, handles the distribution of KBS World, TV right and videograms in the Americas.
Jung-Mun An KBS America [email protected] +1 213 739 1111KBS America (625 South Kingsley Drive 4th Floor Los Angeles, CA 90005, USA)
ChinaKBS China, a representative office of KBS, handles the distribution of KBS World in China.
Yu-Kyeong Park KBS China [email protected] +86 10 8591 1501 KBS China (1103, Full Tower, No.9, Dongsanhuan Zhong Road, Chaoyang District, Beijing, 100020, China)
Global Ads
Won-Joo Yun Senior Manager [email protected] +82 2 781 3626
Seong Heum Baik Manager [email protected] +82 2 781 3624
http://kbsworld.co.kr
http://kbsworld.kbs.co.kr/24
KBS WORLD PROFILE 2016-2017
24-HOUR FAMILY ENTERTAINMENT CHANNELKBS WORLD TV
KBS
WOR
LD P
ROFI
LE 2
016-
2017
CONTENTS
04 Overview
06 About KBS World
08 Channel Profile & Highlights
10 KBS World Global Network 1
12 KBS World Global Network 2
14 Program | Music
16 Program | Drama
19 Program | Culture & Documentary
20 Program | Variety Shows
22 KBS World Viewers Rating & N Screen
24 KBS World Conduct a Survey
26 KBS World 24
28 KBS World Latino
30 Programs Schedule
02 03CONTENTS
KBS has long been a leader in the development of the broadcasting culture of the nation. As the key public service broadcaster of Korea, KBS has undertaken initiatives at technological turning points while providing a communication channel for diverse views.
In the multi-channel digital broadcasting environment, a number of broadcasting channels are available, making the social role of public broadcasting ever more important.
With the digitalization of terrestrial television and the changes in the digital media environment, KBS strives to connect with the audience through the production of audience oriented, high-quality public services.
KBS initiated the country's first radio broadcasting service in 1927 and commenced Korea's first television broadcasting service in 1961. First broadcasting HD programs in 2001, KBS completed the transfer to digital broadcasting in 2012.
KBS headquarters are located in the Yoido district of Seoul. There are 18 regional stations and 11 overseas bureaus as well as eight subsidiary companies such as KBS Media, which manages the local and global marketing of KBS content.
CHANNELSKBS initiated the country's first radio broadcasting service in
1924 Commenced Korea's first television broadcasting service in
1961 First broadcasting HD programs in
2001KBS completed the transfer to digital broadcasting in
2012Gross revenue 1.594 trillion won
2015
TERRESTRIAL TV
INTERNATIONAL BROADCASTING RADIO
CABLE TV
TERRESTRIAL DMB
1 Radio
Happy FM
Voice of Love
Global Korean Network
Classic FM
Cool FM
TV
RADIO
KBS WORLD PROFILE 04 05OVERVIEW
OVERVIEW
About KBS WORLD
KBS World is a 24-hour family entertainment channel provided by KBS,
the flagship public service broadcaster in Korea. KBS programs broadcast
on KBS World a mere 2 weeks after their first-run in Korean terrestrial
channel. With 100% original programming by KBS, the channel broadcasts
in Korean language along with multilingual subtitles. Currently available
for 58 million households within 100 countries and for over 1700 hotels
in 46 countries, KBS World is the definite source to feel, enjoy, and learn
Asian culture.
KBS World promises to do its best to bring pleasant and informative
programs to the viewers. Always enjoyable TV, it is KBS World!
KBS WORLD PROFILE 06 07ABOUT KBS WORLD
Drama: Key Driver of Korean Wave
KBS World dramas distinguish themselves through various themes,
dynamic storylines and the presence of renowned celebrities. Highly
appreciated among Asian audiences, KBS dramas bring heartwarming
stories of life, love, and family.
Entertainment: Recharge Yourself with Wholesome Laughter
Korea’s most loved entertainment programs have gathered! KBS World
offers enjoyable entertainment programs including K-Pop music shows,
comedy skits, and infotainment programs. Viewers will meet the most up-
to-the-minute trends in Korea through KBS World’s total entertainment
programs.
Documentary: New Paradigm of Documentaries
Diverse, useful and enjoyable! KBS World provides the latest and highly
informative documentary programs. KBS documentaries bring in-depth
information on health, environment, social and cultural topics. Find vivid
nature and experience passionate lives on KBS World documentaries.
KBS WORLD PROFILE 08 09CHANNEL PROFILE & HIGHLIGHTS
Channel Highlights
NUMBER OF HOUSEHOLDS Approx. 58 million (as of April 2016)
LANGUAGE/SUBTITLE : Korean Language English (Approx. 95% of programs), Chinese (27%), Malay(10%)
* Japanese, Spanish, Vietnamese and Indonesian subtitles
are also in service
FRESH HOURS : 48%
COUNTRIES DISTRIBUTED KBS world is available in 100 countries; USA, China, Japan,
other Asian countries, Europe, CIS, Middle East, Latin America,
Africa, and even in Antarctica
PROPORTION OF CONTENT TYPE40% of Drama, 46% of Kpop and Entertainment shows
10% of Culture & Documentary 4% of Newscast
BROADCAST HOURS : 24 HOUR / 7 DAYS
Channel Profile
LAUNCHED ON JULY 1, 2003
GLOBALNETWORK
KBS World Viewer by ContinentsArea Country Households
Major Foothold Country
USA 9,078,000
Japan 4,436,000
China APSTAR-6 (Hotel, Foriegn Residence)
Asia (include Japan) 16 Countries 15,752,000
Europe / CIS 34 Countries 14,170,000
Arab 22 Countries 20,000,000
North, Middle & South America (include USA) 12 Countries 8,793,000
Africa, Oceania 16 Countries 155,000
Total 100 Countries 58,870,000
* Hotel - 46 Countries 1,722 Hotels
KBS WORLD PROFILE 10 11KBS WORLD GLOBAL NETWORK 1
Growth of KBS World Global NetworkAs of April, 2016
(Q1, 2016)
Countries
Households54 million
2014
96
52 million
2013
88
50 million
2012
78
49 million
2011
73
44.7 million
2010
71
44.2 million
2009
71
44.3 million
2008
68
35.1 million
2007
53
32.1 million
2006
39
58 million
2016
100
4.5 million
2005
11
2015
ASIA PARTNERS
EURO PARTNERS
USA PARTNERSGROWINGNETWORK
KBS WORLD PROFILE 12 13KBS WORLD GLOBAL NETWORK 2
Growth of KBS World Global Network
After launching of KBS World TV channel in 2003,
it has been expanding its global network.
KBS World is recognized as Asia's top family
entertainment channel.
KBS World is available in 100 countries
around the world.
Japanese Network
Chinese NetworkPlatform Area Entered Hotel Viewer Rooms
Satellite(APSTAR6)
Beijing Hotel 40, etc 16 17,483Shanghai Hotel 17, etc 9 7,839
Shandong Peninsula 50 12,456Liaoning 92 22,681
etc 258 79,146Total 482 139,605
Platform Company Households Note
Cable J:COM and 58 Companies 3,141,900 Entered Japan Major Cable TV
Satellite SkyPerfec Tv (DTH) 424,600 Broadcasting Entered the whole Japan area
IPTV NTT, KDDI, Softbank 870,100 Entered Japan 3 Major IPTV
Total 4,436,600
KBS World Global Major Partners
Country Platform Channel# Country Platform Channel#
JapanJ:Com Ch 756
USADirect TV Ch 2082
SkyPerfect TV Ch 791 Time Warner Ch 159
SingaporeSingTel Ch 523, 606 France Orange Ch 545
StarHub Ch 115 Turkey Turksat Ch 84
Malaysia Astro Ch 391 Poland NC+ Ch 143
Thailand TrueVisions Ch 144 UAE Etisalat Ch 872
Indonesia Indovision Ch 68 India Big TV Ch 255
Philippine Sky Cable Ch 75 Vietnam VTVcap Ch 34
Hong Kong now TV Ch 559 Mongolia Sansar CATV Ch 10
Macau Macau Cable Ch 180 Australia Fetch TV Ch 827
MUSIC
Always With Our Audience
KBS is always with the audience
As a major public broadcaster in Korea, KBS provides cutting-edge
viewing experiences with quality programs and strong TV contents.
Immortal Songs 2
Genre : Music & VarietyPremiere on KBS World : 2011. 12
The true classic of the century is born again! The
legendary classic which is reinterpreted by the best
idol groups in Korea & their incredible singing skills
which was yet to be spotted! The idols who sing the
legend! The heart-moving moments that transcends
generations, don't miss their beautiful competition!
Yu Huiyeol's Sketchbook
Genre : MusicPremiere on KBS World : 2009. 05
T his is w here you can enjoy the ener get ic
per formances of talented musicians and their
sweet, friendly conversations. I t 's a relaxing
and pleasant gi f t for you af ter a long hard
day. E njoy a n igh t o f de l igh t f u l music and
conversat ion a t " Yu Huiyeol 's Sketchbook "
KBS WORLD PROFILE 14 15PROGRAM | MUSIC
Music Bank
Genre : MusicPremiere on KBS World : 2004. 05
The best tunes in Korea! the most sensational
music show on T V satisf ies all your senses!
Fantastic performances and Awe-inspiring harmony
by the nation's top musicians! Follow the latest
trend in the Korean music scene through the
K-chart, a summary of the week's hottest songs.
My Lawyer, Mr. Joe
Genre : DramaCast : Park Shinyang, Kang Sora, Ryu Suyoung, Park Solmi, Kim DongjunPremiere on KBS World : 2016. 04
Joe Deulho used to be a star prosecutor but cannot ignore the
corruption at his workplace. Reporting it, he ends up losing
everything he has. However, instead of giving up, he rebuilds his
life and tries hard to become a lawyer to protect the poor. What
hardships would Mr. Joe face while fighting for justice?
The Master of Revenge
Genre : DramaCast : Chun JungMyung, Cho JaeHyun, Lee SangYeob, Jeong YumiPremiere on KBS World : 2016. 05
There is someone who steals another person’s name. This
man steals his name as well as his life. Because of him,
every tragedy begins. And, there is someone who throws
his name away. This man puts his name out of his mind to
fight against a monster who takes away his father’s name
and life.
DRAMA
Descendants of the Sun
Genre : DramaCast : Song JoongKi, Song HyeKyo, Jin Goo, Kim JiWonPremiere on KBS World : 2016. 03
Healing Romance set in beautiful Southern Country's nature.
Believing in love, not in miracle, they try to make a miracle from
their love. Here goes the story of the heroes in our mind.
Moonlight Drawn by Clouds
Genre : DramaCast : Park BoGum, Kim JiWon, SungJaePremiere on KBS World : 2016. 08
This drama is about a crossdressing heroine who gives
out love advice posing as a man, and somehow ends up
as a eunuch serving under the crown prince, leading to
hijinks, friendship, and love.
KBS WORLD PROFILE 16 17PROGRAM | DRAMA
CULTURE & DOCUMENTARY
New Paradigm of Documentaries
Wook’s Food Odyssey
Genre : DocumentaryPremiere on KBS World : 2015. 04. 27
Escaping from existing cooking shows which mainly
introduce recipes, this new type of foodmentary(food +
documentary) program includes specialized story & plot
and also colourful images of food.
My Neighbor, Charles
Genre : VarietyPremiere on KBS World : 2015. 03. 11
Foreigners, leaving their homelands behind, have come
all the way to new country, South Korea.The real stories
of foreigners who challenge themselves to survive in
Korean society will be unfolded!
KBS WORLD PROFILE 18 19PROGRAM | CULTURE & DOCUMENTARYPROGRAM | DRAMA
Uncontrollably Fond
Genre : DramaCast : Kim WooBin, SuzyPremiere on KBS World : 2016. 06
'Uncontrollably Fond' is a love story of a man and woman
who meet again after they broke up in the past. The man,
in the presence of his death, decides to make her life
better as he destroyed it. Their romance will have you
seek comfort, recovery, and hope in love.
Hwarang: The Beginning
Genre : DramaCast : Park Seo-joon, Go Ara, Park Hyung-sik and Choi MinhoPremiere on KBS World : 2016. 11
"Hwarang: The Beginning" also known as “Flower
Knights: The Beginning” will tell the story of Hwarangs’
(an elite group of male youth in during the Kingdom of
Silla) passion, love, and growth in the capital of Silla.
The Gag Concert
Genre : ComedyPremiere on KBS World : 2003. 07.
The Power of Stand-Up Comedy! 'Gag Concert' delivers
the most up-to-date source of smile and fun to you.
Composed of many short sections, the program draws
laugh and smile from viewers.
VARIETY SHOWS
The Return of Superman
Genre : VarietyPremiere on KBS World : 2013. 12. 15
Fathers may not be perfect.. but that's alright if they
aren't perfect! There's nothing like a father's love to
boost our spirits. The fathers who used to spend all their
time working have returned home on 'The Return of
Superman'.
Beauty Bible 2016 S/S
Genre : VarietyPremiere on KBS World : 2016. 04
"Beauty Bible 2016 S/S" came back with new MCs and
better contents. One of the fashion icon Jessica, former
"Girls Generation" member and JaeKyung(Rainbow) are
new beauty editors to introduce a variety of features
with recognized beauty and fashion trend setters. These
2MCs as well as fashion leaders will create new weekly
beauty magazine.
KBS WORLD PROFILE 20 21PROGRAM | VARIETY SHOWS
Two Days and One Night
Genre : VarietyPremiere on KBS World : 2008. 04.
Two-day road trip to the beautiful spots in all the corners
of Korea! Instead of fancy studio, this on-the-road reality
show takes place in the rural sides. You can meet the
welcoming smiles of our neighbors and the beautiful
nature that cleanse our eyes.
Talents For Sale
Genre : EntertainmentPremiere on KBS World : 2016. 05.
'Talents For Sale' is an entertainment program, featuring
hot stars who contribute their talents on stage. It's more
like a TV home shopping network except that it sells
celebrities' talents.
Recharge Yourself with Wholesome Laughter
INTERACT WITH VIEWERS
KBS World Web Service
- Hompage (kbsworld.co.kr)
- YouTube Channel (www.youtube.com/kbsworld)
- Mobile Web Page (m.kbsworld.co.kr)
J:COM Service Provider
JapanSource : J:COM / Jan 2014
53 Channels
Ranking1KBS World
Truevisions Service Provider
ThailandSource : AGB Nielsen Media research / Mar 2014
148 Channels
Ranking35KBS World
StarHub Service Provider
SingaporeSource : TNmS Multimedia / May 2015
KBS World
183 Channels
Ranking 8
Astro Service Provider
MalaysiaSource : AGB Nielsen Media research / Mar 2014
KBS World
117 Channels
Ranking36
Sky Cable Service Provider
PhilippinesSource : TNmS Multimedia / Oct 2012
85 Channels
Ranking37KBS World
Indovision Service Provider
IndonesiaSource : Indovision / Jan 2014
KBS World
114 Channels
Ranking33
Smart Mobile Application Service
- YouTube (Worldwide)
- My K (Domestic)
KBS World Viewers Rating & N Screen
1,550,000
TOTAL 6.3 millionviewers800,000
2,690,000
SNS NetworkChannelPromotion
1,090,000
YouTube Live Streaming
As of April, 2016
ANYTIME & ANYWHERE
KBS World SNS
KBS World interacts with viewers by communicating through social networking services and such as Twitter, Facebook, YouTube and Line
and more. In order to meet the needs of audiences, KBS World updates the program highlights in real-time. This two-way communication is
paying off since we get direct feedbacks from viewers.
KBS WORLD PROFILE 22 23KBS WORLD VIEWERS RATING & N SCREEN
300,000
- KBS World App
✽ KBS World Watching Hours Per Day
SNS & AUDIENCE COMMUNICATION
KBS SOCIAL NETWORK SERVICE
Survey Participants : 12,100people from 119 nations. Female : 90.1%, Teens: 45.2%, 20s’ : 42.8%
✽ Main Reasons for watching KBS World
✽ Main TV Channel to Watch Korean Programs ✽ Main Online Website to watch Korean Programs
KBS World conducted '2015 KBS World Viewers Survey'The survey took place between April & May for 27 days through online platforms and 12,100 people from 119 nations in Asia, America, Europe and Africa participated. The result is analyzed as a marketing resource to provide better services by understanding content consumption behaviors, access, favorite programs and genre.
✽ The Most Watched Programs
Music Bank 4,770 15.6%
The Return of Superman 4,398 14%
Who Are You 3,640 11.6%
The Producers 2,658 8.4%
Orange Marmalade 2,042 6.5%
31.6%
27.6%
22.4%
8.3%
5.9%
4.0%To See Korean Celebrities
To Learn About Korea
etc
To See K-pop Programs
To See Korean Dramas
To See Korean Variety Programs
KBS WORLD PROFILE 24 25KBS WORLD CONDUCT A SURVEY
✽ Frequency of Watching KBS World
KBS WORLD TV
85.7%
Turner Oh!K,YTN WORLD
0.2%
Arirang TV
5%
Others
5.5%
CJ channel M,Sony ONE TV
3.6%
42.5%
26.1%
12.7% 10.6%
8.1%
30 minutes ~ 1hour 11.1%
3~4 hours 11.3%
2~3 hours 14.3%
1~2 hours 18.2%
less than 30 minutes 21.9%
over 4 hours 22.8%
30 minutes ~ 1hour 11.1%
3~4 hours 11.3%
2~3 hours 14.3%
1~2 hours 18.2%
less than 30 minutes 21.9%
over 4 hours 22.8%every day
3-4 times a week
once a week
once a month
less than once a month 3.5 %
5.6%
19. 2%
29. 8%
41.9 %every day
3-4 times a week
once a week
once a month
less than once a month 3.5 %
5.6%
19. 2%
29. 8%
41.9 %
WORLD 24GLOBALKOREAN TVNETWORK
KBS World
KBS World 24 is KBS’s 24-hour/7 days news/documentary channel launched in July 1, 2014. Differentiated from KBS World,
it is all-news channel that brings you the latest news and high-quality documentaries from Korea.
KBS World 24 aims to be the leading premium channel that enriches the life of overseas Koreans
with the most influential and trusted news and factual programs including
<Screening Humanity>, <Three Days> which have presented a new
perspective into our everyday lives.
KBS WORLD PROFILE 26 27KBS WORLD 24
http://kbsworld.kbs.co.kr/24
People can watch KBS World 24 on AppleTV(KORTV App),
Youtube(youtube.com/kbsworld), New Zealand IPTV, WPVN(Chicago digital terrestrial channel).
KBS World 24 has been highly acclaimed and achieved the highest viewer rating among the Korean channels of
Apple TV and New Zealand IPTV.
KBS WORLD LATINOGLOBAL KOREAN TV NETWORK
KBS World Latino ha sido lanzado oficialmente el 1 de noviembre! ¡En este canal, se transmitirán los doramas,
shows de música y entreteniemnto más populares! ¡Lo mejor de todo, es que está subtitulado 100% al español
y con algunos programas doblados al español!
KBS WORLD PROFILE 28 29KBS WORLD LATINO
KBS World Latino channel broadcasts our most popular K-dramas, K-Pop shows, Entertainment/Variety Shows,
& more! Best of all, it has 100% Spanish subtitles and even Spanish dubbed programs!
La lista de programación : http://bit.ly/1EnupNd
KBS World
PROGRAMS SCHEDULE Spring 2016S S HK P Mon Tue Wed Thu Fri Sat Sun T S
A
6 5 2300' Ⓛ
KBS News Plaza00' Ⓡ
The Return of Superman
6
A
30' ⓇBeauty Bible 2016 S/S
30' ⓇFood Odyssey
30' ⓇK Star Report
30' ⓇMy Neighbor, Charles
30' ⓇEntertainment Weekly
7 6 24 720' Ⓡ
Music Bank
20' ⓇGag Concert - Best
30' Ⓡ
Hello Counselor
30' Ⓡ
Cool Kiz On The Block
30' Ⓡ
Welcome Show
30' Ⓡ
Happy Together40' Ⓡ
Drama Special
40' ⓇBeauty Bible 2016 S/S
8 7 1 830' ⓇSafety First!50' Ⓡ
The Promise
50' Ⓡ
The Promise
50' Ⓡ
The Promise
50' ⓇKBS World Highlight
9 8 200' Ⓡ
Let's Go! Dream Team 2
920' ⓇMy Neighbor, Charles30' Ⓡ
The Day The Sun Rises30' Ⓡ
The Day The Sun Rises
30' Ⓡ The Day The Sun
Rises
10 9 3 1010' ⓂMy Neighbor, Charles
10' Ⓡ
Marry Me, Mary!
10' Ⓡ
Five Enough
20' ⓇKBS World Highlight
30' ⓇThe Promise
11 10 4 11
10' ⓂKBS World Highlight
10' ⓇThe Promise
20' Ⓡ
My Lawyer, Mr. Joe
20' Ⓡ
The Master of Revenge
20' Ⓡ
Wang's Family
20' Ⓡ
Gag Concert
20' Ⓡ
Two Days andOne Night
20' Ⓡ
Five Enough50' Ⓡ
The Promise
12 11 5 1230' Ⓡ
My Lawyer, Mr. Joe
30' Ⓡ
The Master of Revenge
30' Ⓡ
Wang's Family
30' ⓇKBS World Highlight
30' ⓇThe Promise
40' Ⓡ
Yu Huiyeol's Sketchbook
40' Ⓡ
Wang's Family50' Ⓡ
Let's Go!Dream Team 2
1 12 6 1
10' ⓇThe Promise40' Ⓡ
KBS World Highlight40' Ⓡ
Music Bank Best40' Ⓡ
Pit-A-Pat Korean - Season 4
50' ⓇThe Return of Superman - Best Clip
50' ⓇWang's Family
50' ⓇMusic Bank
2 13 700' Ⓡ
Drama Special00' Ⓡ
A Beautiful Mind00' Ⓡ
The Master of Revenge 2
3 14 8
00' ⓇThe Human Condition
3
10' ⓇThe Promise 20' Ⓡ
Let's Go!Dream Team 250' Ⓡ
KBS WORLD News Today
4 15 9 4
10' ⓇKBS WORLD E-Today
10'Beauty Bible 2015 S/S
20' ⓇHello Counselor
20' ⓇCool Kiz On The Block
20' ⓇWelcome Show
20' ⓇHappy Together
20' ⓇKBS World Highlight
30' ⓇGag Concert
30' ⓇThe Return of
Superman5 16 10
00' ⓁMusic Bank 5
40' Ⓡ
Two Days andOne Night
40' Ⓡ
Gag Concert
40' Ⓡ
Immortal Songs2
40' Ⓡ
My Neighbor, Charles6 17 11
00' Ⓡ
Immortal Songs 2 6
10' Ⓡ
Two Days and One Night
30' ⓁKBS WORLD E-Today
40' Ⓡ
The Return ofSuperman
40' Ⓡ
The Human Condition7 18 12 720' Ⓡ
Entertainment Weekly
20' Ⓡ
Safety First!30' Ⓡ
K Star Report50' Ⓡ
Five Enough
8 19 13
00'Star Date
810' Ⓡ
Gag Concert - Best
20' ⓇThe Day The Sun Rises
S S HK P Mon Tue Wed Thu Fri Sat Sun T S
A
9 20 14
00' ⓁKBS News 9
00' ⓁKBS News 9
9
A
20' ⓇA Beautiful Mind
20' ⓇDescendants of the Sun50' Ⓡ
A Beautiful Mind
50' Ⓡ
The Master of Revenge
50' ⓇDescendants of the Sun
10 21 15 1030' ⓇA Beautiful Mind
30' ⓇDescendants of the Sun
11 22 1600' Ⓡ
Marry Me, Mary!00' ⓇDescendants of the Sun 11
40' ⓇMusic Bank
40'Entertainment Weekly
12 23 17 1210' Ⓡ
Hello Counselor
10' Ⓡ
Cool Kiz On TheBlock
10' Ⓡ
Welcome Show
10' Ⓡ
Happy Together
10' ⓇDescendants of the Sun
40' Ⓡ
Safety First!
1 24 18 1
10' ⓇThe Wonders of Korea
20' ⓇBeauty Bible 2016 S/S30' Ⓡ
Five Enough
30' Ⓡ
Drama Special
30' Ⓡ
Let's Go! Dream Team 2
30' Ⓡ
The Return of Superman
40' Ⓡ
Gag Concert
2 1 19 2
10' ⓇKBS WORLD E-Today
20' ⓇHello Counselor
40' ⓇKBS WORLD E-Today
50' ⓇGag Concert - Best
50' ⓇThe Return of Superman - Best Clip
50' ⓇStar Date
3 2 20
00' Ⓡ
A Beautiful Mind
00' Ⓡ
The Master of Revenge
00' Ⓡ
Immortal Songs 2 3
10' Ⓡ
Two Days and One Night
40' ⓇMusic Bank
4 3 21 410' Ⓡ
Marry Me, Mary!
50' Ⓡ
Five Enough
5 4 22 5
10' ⓇGag Concert - Best
20' ⓇSweet Home,Sweet Honey
20' ⓇThe Day The Sun Rises
20' ⓇThe Day The Sun Rises
20' ⓇThe Day The Sun Rises
Drama Zone Entertainment Zone Documentary Zone Kids Zone News Zone
KBS WORLD PROFILE 30 31PROGRAMS SCHEDULE
KBS World TV Advertising RatesBroadcasting Time Ads Ads Spot Rate Reference
00:00-24:00(24 hours) TV Spot
15 seconds USD 250
Ads Spot to be inserted between the programs
20 seconds USD 300
30 seconds USD 375
60 seconds USD 600