2.3 RATES OF CHANGE Calc 10/1/14. Warm-up 2.3 Rates of Change - Marginals What were the rates in the...

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2.3 RATES OF CHANGE Calc 10/1/14

Transcript of 2.3 RATES OF CHANGE Calc 10/1/14. Warm-up 2.3 Rates of Change - Marginals What were the rates in the...

Page 1: 2.3 RATES OF CHANGE Calc 10/1/14. Warm-up 2.3 Rates of Change - Marginals What were the rates in the warm-up problem?

2.3 RATES OF CHANGE

Calc 10/1/14

Page 2: 2.3 RATES OF CHANGE Calc 10/1/14. Warm-up 2.3 Rates of Change - Marginals What were the rates in the warm-up problem?

Warm-up•1. Determine any points at which the graph has horizontal tangents:

2. A College club raises funds by selling candy bars for $1.00 each. The club pays $0.60 for each candy bar and has annual fixed costs of $250. Write the profit P as a function of x, the number of candy bars sold.

Page 3: 2.3 RATES OF CHANGE Calc 10/1/14. Warm-up 2.3 Rates of Change - Marginals What were the rates in the warm-up problem?

2.3 Rates of Change - Marginals• What were the rates in the warm-up problem?

Page 4: 2.3 RATES OF CHANGE Calc 10/1/14. Warm-up 2.3 Rates of Change - Marginals What were the rates in the warm-up problem?

Rates of Change in Economics - Marginals

Page 5: 2.3 RATES OF CHANGE Calc 10/1/14. Warm-up 2.3 Rates of Change - Marginals What were the rates in the warm-up problem?

Discrete vs. Continuous

Page 6: 2.3 RATES OF CHANGE Calc 10/1/14. Warm-up 2.3 Rates of Change - Marginals What were the rates in the warm-up problem?

Finding the marginal profit•The profit derived from selling x units of an iphone charger is given by:

•Find the marginal profit for a production level of 50 units.

•Compare this with the actual gain in profit obtained by increasing production level from 50 to 51.

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Demand and Revenue• Demand function - # of units, x, consumers are willing to purchase at a given price, p

•Total Revenue – related to the price per unit and the quantity demanded(or sold)

𝑝 (𝑥)

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Finding a demand function (Ex. 6)

•A business sells 2000 items per month at a price of $10 each. It is estimated that monthly sales will increase 250 units for each $0.25 reduction in price. Use the information to find the demand function and total revenue function.

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Marginal Revenue

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Finding Marginal revenue• Chick-fil-A has determined that the monthly demand for their spicy chicken sandwich is given by:

•Find the increase in revenue per chicken sandwich for monthly sales of 20,000 sandwiches. (find marginal revenue when x=20,000)

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Finding Marginal Profit• Suppose the cost in producing chicken sandwiches is

Find the profit and marginal profit for each production level

a) = 20,000 b)30,000

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What is the meaning of marginal profit at a given value?