23 Ideas for Real-Time Twitter Advertising
35
23 Ideas For Real Time Twitter Ads Using Open Signals
-
Upload
brand-networks -
Category
Social Media
-
view
852 -
download
4
description
Most marketers rely on data and analytics to guide strategic decisions about who to target, when and where. Often, these critical data points include things like demographics, consumer buying history, and search history. But, there are tons of sources of data out there that marketers aren’t using -- data points that provide a treasure trove of useful information about real-time trends. Marketers can use this information to create contextually relevant ads, which ultimately resonate better with consumers than standard, cookie-cutter messaging. We've compiled a list of 23 ways to use these real-time data "signals" for smarter social media marketing.
Transcript of 23 Ideas for Real-Time Twitter Advertising
23 Ideas For Real Time Twitter Ads
Using Open Signals
Fact: Twitter activity does not happen in a vacuum.
Signals and indicators from the outside world – such as inventory, traffic, TV ads, even the weather outside – can have a profound effect on the consumer behavior inside of Twitter.
If you aren’t designing Twitter campaigns with these signals in mind…
You’re missing out on a huge opportunity!
With Open Signals, you marketers can link Twitter ad campaigns to any outside data feed.
✔ Inventory ✔ Coupon redemptions ✔ Traffic ✔ Weather ✔ TV Commercials ✔ Trending Topics
Want to learn more?
Lets look at some examples of real-time Twitter ads you can run
using Open Signals
ECOMMERCE
Increase Website Traffic
If website traffic drops more than 5 percent its daily average, drive more visits by
showing ads to a targeted audience on Twitter.
01.
Shopping Cart Abandonment
If a customer abandons their shopping cart on your website, remind them what items
they’re missing out on with a Tweet.
02.
Inventory-based Promotions
If a specific product goes on sale, generates positive margins, and you have more than
50 in stock, trigger a Promoted Tweet.
03.
RETAIL
Quickly Move Surplus Product
You sell a lot of products with short shelf lives. Whenever you have a surplus, trigger a Promoted Tweet with a discount to sell it
quickly.
04.
Get Ahead of the Competition
Whenever your competitor runs a huge sale, trigger a price-match guarantee ad on Twitter. Set it to deactivate when the sale
ends.
05.
Get More In-Store Foot Traffic
If in-store foot traffic drops below average, show geo-targeted Tweets to everyone on
Twitter within a 10-mile radius.
06.
TRAVEL
Fill Up Your Empty Hotel Rooms
Whenever you have a last-minute hotel room cancellation, trigger a Promoted
Tweet immediately to advertise the vacancy.
07.
Take Advantage of Airfare Sales
If flights to the Caribbean drop below $300, advertise a beach vacation package to all
your Twitter followers and customers.
08.
Demonstrate Your Reliability
Whenever your competitors planes are delayed, trigger Promoted Tweets within a 25-mile radius of that airport to advertise
your own stellar reliability.
09.
MOBILE
Increase Mobile App Downloads
Whenever downloads of your mobile app drop below average, activate a Twitter
campaign targeted to mobile users.
10.
Keep Mobile App Users Engaged
If a user hasn’t logged into your app for more than five days, give them a gentle
nudge with a Promoted Tweet.
11.
Trigger or Pause Ads Via SMS
The CEO emails you - you need to pause an active Twitter campaign ASAP! Text
“Pause” to a pre-determined number to instantly pause your ads.
12.
TRENDING CONVERSATIONS
Support the Winning Team
It’s Ohio vs. Oregon, and Ohio scores a touchdown! Celebrate the win by triggering Tweets for Ohio jerseys (excluding Oregon
fans, of course).
13.
Respond to Transit Delays
Public transit is delayed (again!). Activate ads to promote your ride-sharing service
within 5 miles of the delay.
14.
Take Advantage of Organic Post Performance
Automatically promote your best content by triggering ads whenever a Tweet passes a pre-
determined threshold for organic performance.
15.
Tap into #Hashtags OMG #TaylorSwift is totally trending right now. Show her followers where they can
buy her latest CD.
16.
TELEVISION
Zero in on the Right Audience
If a TV show is popular in certain regions, show geo-targeted Promoted Tweets for a
similar show during the commercial breaks.
17.
Be Multi-channel in Real-time
You’re promoting a new movie. Synchronize your ad campaigns so that the movie trailer appears on Twitter within two
seconds of airing on TV.
18.
Vanquish Your Competition
Every time your competitors’ ads show on TV, trigger your ads to appear on Twitter in
the same regions, at the same time.
19.
OTHER REAL-TIME SIGNALS
Be a Customer Service Rockstar
If call center volume is unusually high, trigger Promoted Tweets to your customers
that direct them to your online support page.
20.
Stay Tuned to the Markets
If stocks are going up, advertise a free online trading account. If they’re going
down, advertise a fixed rate CD account.
21.
Change With the Weather
If odds of hazardous weather are high in any of 40,000 targeted metro areas, show
Promoted Tweets for homeowners insurance.
22.
Sell Out a Music Show When the number of available tickets to a
music show dips below 50, show last-chance Tweets (and stop them as soon as
the last ticket sells).
23.
Ready to learn how to utilize real-time signals in your
Promoted Tweets?
Contact Us To Get Started
