Trade Ideas Twitter 2009
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Transcript of Trade Ideas Twitter 2009
11
Trade-Ideas Annual Partners’ Meeting
twitter?!!@! – what’s it all about? And why should I care?!
January 2009
San Diego
© 2009 Trade-Ideas LLC, All rights reserved
The Twitter Feed & Stream
2© 2009 Trade-Ideas LLC, All rights reserved
The Twitter Feed & Stream
3
• food• photography• stocks• celebrities• whatever• conferences (i.e., #tradersexpo)
Many twits ‘tagged’ with symbol to identify & sort out of greater Twitter stream• #nrg• #SXSW• #finance
© 2009 Trade-Ideas LLC, All rights reserved
The Twitter Feed & Stream
4
• food• photography• stocks• celebrities• whatever• conferences (i.e., #tradersexpo)
Twitter posts featuring $stock symbols (e.g., $AAPL) or $$ appear on StockTwits.com• Launched ’08• 8300 users• H. Lindzon (AZ, NYC)• S. Macbeth (CA)• P. Pearlman (NYC)
© 2009 Trade-Ideas LLC, All rights reserved
The Twitter Feed & Stream: Examples
5© 2009 Trade-Ideas LLC, All rights reserved
Used by brands for customer support (not sales), product info, brand-relevant news/viewpoint
TheHomeDepot @rainaterror Hi - I'd like to see if I can help. Mind sending your phone # to [email protected] so I can have someone call u?
Brevity rules (max post length = 140 characters) so relevance & value are coins of the realm
Twits:headlines :: Blog:article
mashable Reading: "Staff Finds White House in the Technological Dark Ages" (eesh) http://tinyurl.com/cdb6c2
Subq: (US) reportedly US House panel has approved $3B in internet spending as part of stimulus bill. $CSCO
TradeIdeas: Couriers: Largest # of Consecutive 5 Min Up Candles Today @ 50th percentile of daily range or higher: http://tinyurl.com/5owy49 $$
Question: where should this link go? Assume most followers are not subscribers.
Pulled from StockTwits
Note: Sites like tinyurl shorten lengthy addresses to help meet the Twitter character limit
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“Sociology & Marketing are on a collision course.”
© 2009 Trade-Ideas LLC, All rights reserved
. . . Easy to Approach
While lists like these are hard to come by and connect with
JasonRaznick (467): I trade, contribute to RealMoney, help operate StreetInsider and I'm often quoted in Barron's
TopProsTopPicks (697): From MoneyShow.com: the investing pros' latest picks for stocks, ETFs, and funds, expert insights, and market commentary
ToddStottlemeyre (622): Former MLB pitcher, Former Merrill broker, Trader, Investor
TalentedBlonde (230): Retail analyst, FOX Biz anchor. Fair-Haired and Ingenious Since 1970
Alphatrends (1576): Trader, educator, alphatrends.com
Ericbolling (1213): Facebook..or Fox News, Fox Business, TheStreet.com
CaleInTheKeys (1083): Portfolio manager, Tarpon Fund. One geek in the Keys is worth two suits in the city
THE_REAL_SHAQ (36,539): (for real)
Note: TradeIdeas (692 followers), HowardLindzon (3752 followers)
. . . is full of enablers
Trade-Ideas Twitter Page
The Rise of Unstructured Data in Trading
• Unstructured data: information not traditionally read or interpreted by computers to make decisions, and includes news, SEC filings and Web content
• "Firms will be looking for any competitive advantage they can find, and unstructured data offers an untapped reservoir of new ideas waiting to be discovered.“
Firms will spend US$75 million for unstructured content used in algorithmic
trading in 2009, and Aite Group anticipates that this figure will grow to
US$141 million in 2011.
Source: Aite Group Report, Boston, MA, October 29, 2008
StockTwits: “The Human Ticker”
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Idea: StockTwits feed as an alert inside Trade-Ideas (always people talking stocks/in search of new audience); new category of social-based alerts
© 2009 Trade-Ideas LLC, All rights reserved
StockTwits: “The Human Ticker”
10
Benefits:1. Answers need, “Tell me what
to trade”2. WOM among social traders
– receptive to technology in trading (e.g., OM, Bot)
3. Partner with those who are masters of buzz, media awareness, and eyeballs (e.g., Lindzon)
4. The data is free & unfettered5. Better than news alerts:
meta-news alerts 6. Relationships here lead to
new partners later (e.g., Finz.tv)
© 2009 Trade-Ideas LLC, All rights reserved
Twitter stock conversation (Minutes) (?)
The Twitter Idea & Benefits: StockTwits
© 2009 Trade-Ideas LLC, All rights reserved
Note: The StockTwits feed would be filterable at the StockTwits site with only the above filter added by Trade-Ideas
Flow rate of StockTwit postsranges from 20 – 30 posts per minute
The Twitter Feed & Stream: Our Own Twits
12© 2009 Trade-Ideas LLC, All rights reserved
twitter Works Best When:
• It points to further, relevant, valuable details (e.g., blog)• Is in sync with latest blog post• Generates conversation (e.g., on the blog, in stream)• Credible experts give the bottom line• Your Network responds with feedback, answers, etc.• Exposes you to others
twitter Sucks When:
• Twits pimp or kiss-ass• it’s T.M.I. or too random• it’s ideological• irrelevant or boring• exclusive v informative• blog doesn’t expand twits
Source: Le top 10 des relous sur twitter; Top 10 List of People to Unfollow on Twitter
Ogilvy's Take on Twitter: Rules of Engagement
© 2009 Trade-Ideas LLC, All rights reserved
40 Best Twitter Brands & the People Behind Them
40 of the Best Twitter Brands and the People Behind Them
© 2009 Trade-Ideas LLC, All rights reserved
15
Reap What You Sow: BD on Twitter
TradeIdeas I'm open to all ideas - you could add continuously updating scans, assistance modeling strategies 2:23 PM Jan 10th
Fm: TraderAlamo been liking ur stuff, bro..maybe we could do some cross-promotion together...finz.tv is my project...we will be a free site ALWAYS w/ no mem 12:30 PM Jan 10th
© 2009 Trade-Ideas LLC, All rights reserved
Note: These are Direct Messages (DMs) – private messages not viewable to others
Breaking News
In dry times, Twitter going back to the funding well? Twitter is closing in on raising another round of funding, according to TechCrunch. The site reports that the micro-messaging service has signed a term sheet with at least one venture fund and that the round will put its valuation at $250 million.
MG SIEGLER | JANUARY 24TH, 2009
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